Reprinted-10 principles for Creating excellent web designs

Dieter Rams is one of the most important design masters in the 20th century. its well-known excellent design should have 10 principles focusing on industrial design. Lisbon designer nunoloureiro applies these 10 principles to web design.ArticleHe talked about some of his experiences.

"I love details. In my opinion, it is more important than the whole. Details are essential, and they determine everything. At the same time, they also guarantee quality ." -Dieter Rams

I was fascinated when I first saw Dieter Rams during my college career. It was an extraordinary work that Dieter Rams designed for Braun in 1950s.

He was able to create a revolution in the way we use household appliances, and now we still use it as the design inspiration of the modern world. The best example is apple. The core features of many of Apple's best-selling products adopt Dieter Rams design principles.

Dieter Rams's most famous design concept is the 10 principles of excellent design, which are usually used to make a good design or classify it. These principles include issues that designers need to consider when creating a project, but these principles apply best to industrial design because Dieter Rams has made extraordinary works in this field, and obtained these inspirations.

These principles are not ancient rules and cannot be changed. They are just principles that help to identify what a good design is like.

In the middle of 1970s, rams began to hold lectures on design and put forward six principles. Over the years, he continuously improved these principles and upgraded them to 10 in the middle of 1980s, it is still highly respected.

Therefore, why cannot we apply these 10 principles to the pixel world? Why can't we apply them to web design and discuss what is a good web design?

With my 8 years of experience in the web design field and background in the industrial design field, I humbly applied these 10 principles to web design, and make it better suited to web design according to their epiphany.

1. Excellent design should be innovative

The first principle is also the foundation of web design-innovation. Designers must note that innovation can play a very important role in designing excellent web designs. The following are two basic points:

1. In terms of UI and image design, we should treat every project with an innovative mindset and critical thinking, and try to broaden our thinking and explore other branches. Take creativity as an innovative tool to stand out.

2. Keep in touch with new people around you, whether it's image generation tools or newProgramming Language, More contact with these content

Management innovation is an arduous task, because it is constantly changing and developing, but we must keep an open mind and try new ways to create, only in this way can you have multiple ways to make excellent web designs.

2. Excellent design makes the product more practical

What is a practical website and how to make the website available?

This is tricky to describe, because the availability of the website varies with people, but I want to emphasize three aspects of the practical website.

1. Helping visitors browse the website: make it as easy as possible for visitors to find the content they want, and display the details and information on the user interface can make the website practical.

2. Practical content: the content of a website is the most useful part of a website. If you do not pay attention to the content of the website, you will easily lose the magic weapon to improve the practicability of the website.

3. The last thing about a practical website is how you code your website, because you need to consider website optimization and performance to make the website practical.

3. Excellent Design with aesthetic

For a website, beauty is the balance between visual details and practicality. A beautiful website not only provides users with extraordinary experience, but also presents relevant content.

From a design-oriented perspective, there are three points that can help designers make excellent and aesthetic web designs.

1. Color: Treat the color scheme with caution-they bring fragrance to all pages. You can try to use unnecessary combinations, but you need to consider the meaning of each color. If you want to provide different experiences for different devices, the colors displayed on the display will not be better controlled than those displayed on paper or an object.

2. Grid and space: when organizing the basic structure of a website, you need to determine how users can view the content of the website-in order or grid, especially when dealing with blank parts. Different Dimensions, symmetry, and order of Information determine how people interpret the content.

3. Layout: the choice of text display mode and font is more important than most people think. The ability to read and emphasize different content depends on the layout you choose for the website.

4. Excellent design makes the product easier to understand

To make sure the website is easy to understand, you need to be aware of the purpose and design the website for some purpose. You need to ensure that the website is easy to use. For users, how can they achieve their goals without any effort.

For example, if you have an online store, the purpose is to sell the product. Therefore, your design should be as concise as possible, and be careful to improve the product browsing experience and the way visitors exit. The website should be clear at a glance.

5. Excellent Design is modest

For a humble website, you must pay attention to the following two points:

1. From a design-oriented perspective, Mies van der Rohe has such a wonderful motto: "Less is more ." Indeed, designers can easily get lost in decoration and image details. Remember not to do this! Keep the content vivid and easy to understand-the visitor must understand the information transmitted by the content as much as possible, then understand the details of the image, and try to create a web browsing experience, rather than making the visitor feel dazzled. The design should be neutral.

2. On the other hand, it is an auxiliary function. When designing a website, you must understand the basic rules of the website's auxiliary functions.

The design consultant in London, bibliothè que, and producer Vits valve, recently made a 7-color A0 poster to celebrate the 10 rams principles of outstanding design.

6. Good design is honest

What is an honest website? For a website, the so-called honesty is to maintain an open attitude to visitors, always provide them with a few options to choose from, do not overemphasize the importance of your design.

For example, describe the purpose of an option or button as much as possible, or use the error message to indicate the error content.

An honest website often provides tools to help users achieve their goals. A series of choices, visual links, and other hints will satisfy all their possible needs.

7. Excellent Design can withstand the test of years

It is controversial whether the website can stand the test of the years, but this principle can be applied to the design trend effortlessly. In other words, there is always a new trend in web design. Don't just follow the trend without considering the fundamental changes in your design.

The content of the website must be up-to-date, but the main structure should be sustainable. Therefore, iterative design is used to enhance the visual experience and technology.

In web design, "sustainability" differs from "sustainability" in reality. The most important thing is to make users like your design, and you must always adapt to your work. Otherwise, these two aspects will lead to re-design. In our time, this happens every two years.

8. Excellent Design considerations and attention to every detail

This principle, as its name implies, puts all your energy into design, just as it is the most important part of your life. Try to explore your own ideas from different perspectives and carefully design the website browsing experience.

9. Excellent Design, environment-oriented

This is difficult to do. I only point out the optimization method. When designing your website, do not significantly reduce the carbon footprint and keep the rain forest as much as possible. But remember the following points:

1. Reduce the page size.

2. Use web-Optimized images

3. Use the best possible method for OptimizationCodeSo that your browser uses less loss to correctly display your website.

10. Excellent Design is concise

Finally, and necessary, this principle determines the quality of the design-always remember the purpose of your ideas and create a transparent and easy-to-use system. When designing a website, focus on its main functions and keep it concise, so that users can better understand it.

The best design is what you feel, rather than what you support theoretically.

One of the most important messages conveyed in these principles is that we are designed for humans. This is the ultimate goal of our website. We should keep this in mind when creating new projects. As rams said, "designers are loyal advocates of users." We must create a rational and emotional work.

With your understanding of Dieter Rams's works, you will feel excited and start to create amazing works, no matter in which field of design.

This is how I applied the principles of one of the most famous designers in the 20th century to the new design field, the digital field and web design.

From: netmagazine

From: webapptrend