Original article address:The integrated application of mobile SNS and LBS will be rapidly developed.
Author:Yiguan International
Foursquare Founded a year ago and headquartered in New York, the company mainly provides users with location-based social network services. Recent Foursquare It has developed rapidly and has been sought after by the capital. " SNS + lbs "Mode is its main characteristic.
Thanks to the rapid development of mobile Internet, mobile Internet users have begun to widely access SNS And various mobile Internet-specific applications including location services. While Foursquare This kind of mobile SNS And the application of location services has also achieved phased development ( Analysys
InternationalAccording to market research and analysis SNS And the integrated application platform of the location service will achieve more rapid development in the future, the main reasons are as follows:
1.The location service, as an application that combines online and offline networks, will effectively enrich the mobileSNSInteraction between users, creating diversified dating models for users, and further improving mobileSNSApplication System. SNS As an application transplanted to the Internet, there has been no breakthrough development on the mobile phone end, mainly because mobile SNS We have not found a suitable application system and interactive mode between users. As one of the most promising applications of the mobile Internet, location service can be used to discover the differences between mobile terminals to the greatest extent. PC Network Value of the terminal, and the virtual information and behavior of users are projected into real life through "location. Users can also generate various online but offline interaction methods based on their locations, which will undoubtedly enrich the mobile SNSApplication System and create diversified ways of making friends, so as to more effectively establish user stickiness.
2.MobileSNSAs a platform application for user aggregation and information exchange, it can transmit any information, including location services, twice or ically. This provides an efficient promotion platform for commercial information in location services. The main function of location service is to provide location-based information based on user needs and make profits by selective information recommendations. Based on this profit model, mobile SNS This comprehensive platform with high user aggregation and high information sharing and dissemination will expand the impact scope of selective service information through its own user system and interaction methods, and achieve better publicity and promotion, which better strengthens the profit base of the location service itself.
3.MobileSNSAnd the comprehensive platform of location service can meet the two-way needs of user application and seller promotion, at the same time through the combination of the two to further expand the advantages of each other's applications, and then generate a new profit model. Mobile SNSAs a platform for user aggregation and information dissemination, it can better disseminate commercial information in location services, while location services can further optimize mobile SNS Content System and user interaction mode. Combined with mobile SNS And the application of location services will also generate a more novel profit model in terms of embedding user offline consumption activities, completing commercial information promotion, creating diversified interactive entertainment, and establishing a mobile commerce platform.
Based on the above, we can see that SNS And the location service application platform will be able to create a better user experience, establish a more effective profit mechanism, and have a good development prospects. However, mobile SNS There are still many obstacles to the development of location-based services in China ( Analysys
International According to the analysis, China's location service and mobile SNS Vendors still need to make the following efforts to jointly promote mobile SNS The development of location-based service-based integrated application platform:
Map manufacturers need to work with industry chain parties to quickly improve their depth through cooperation Poi Information, providing conditions for the commercial use of various applications based on location services.
Move with location services SNS Manufacturers need to adjustCommunityUser interaction and information acquisition methods, or an anonymous interaction and application architecture can be directly established to avoid potential privacy leaks caused by location services.
at 3 month 16 held on 2010 yiguan mobile Internet Annual Meeting (Shanghai site) it was a complete success. Policy makers of Leading Enterprises in the mobile Internet industry gather in Shanghai to seek common development plans, share innovative trends, and explore new operation modes, which brings inspiration and cooperation opportunities to the audience in the industry. 6 the monthly Guangzhou site will share innovative applications with mobile Internet pioneers in the Pearl River Delta, 8 month Beijing Station will gather mobile internet at home and abroad elites for you to explain in detail the present and future of China Mobile Internet.
