Research on adding personalized recommendation links for articles

Criminal Day Marketing Team in the operation of the website SEO project, and found more and more of the electrical business site began to apply personalized recommendation column. Personalized recommendation is through a large number of data analysis, for the user to recommend the intelligence he may be interested in information or merchandise, this recommended user experience is very good, but the current personalized recommendations are limited to the site's columns, channels and other higher levels of the page. Criminal Day Marketing Team believes that the concept of personalized recommendations in the website design should be more in-depth, in-depth to the site of each piece of information, each product introduction, so that can encourage users to maximize the consumption of information or products provided by the site. For each piece of information on the site, each product introduction to add personalized recommendations, it sounds very complicated, in fact, if you can in the early stage for the site editor training, to achieve this goal does not have to cost a great price.

One, personalized recommended three kinds of link form

Criminal Day Marketing team, for the site's information, product introduction, such as adding personalized recommendations, its implementation is to add personalized recommendations in the text of the link, in the user reading text, for users to quickly recommend the information he may be interested in or merchandise. The criminal day team counted three types of links, namely index links, recommended links, and tag links. The following three types of links are specifically described.

　Ii. Adding index links to Articles

Index links are usually added to the forefront of the text, the main content of the article listed set to index, click to jump to the corresponding paragraph of the article. The most representative application of index links is Baidu encyclopedia.

The benefits of setting up index links are obvious. From the user experience point of view, users no longer need to read the full article to find what he needs, and only need to browse the index. From the point of view of SEO, editors can consciously put the article needs to optimize the word into the index, in the main text of a one-time list of key keywords, so that the post is in the position of the keyword also has the opportunity to be search engine crawl, get ranked. Especially when the article is longer, the user needs to scroll the mouse to read the full article, the day of the marketing team suggested editors for the article Set index link.

Add recommended links for articles

The recommended link is usually labeled "Extended reading" and "small series recommendation" by setting at the end of each paragraph or at the end of the article. Recommended links are widely used in major portal sites.

　　

Recommended links are based on the various parts of the subject content of the accurate recommendation, need to edit the article under the premise of individual settings. Recommended links also take into account the user experience and SEO effect. In the content level of accurate matching the recommended link, so that users can easily get the content of his interest in the site to roam freely without losing direction. From the SEO point of view, recommended links to the site to increase the internal links, to help the overall weight of the site to promote. Editors can also consciously put the topic under the main push of the article repeatedly set as the recommended link, to enhance the chance of such articles were clicked, get a good ranking.

The days of the team suggested that editors should set up the recommended link when submitting articles, for large web sites, it would take time and effort to make this step work after completion.

　　Four, for the article to match the label Link

Tag link is mainly through the program matching, that is, set up a batch of labels, when the article appears the same label text that is automatically added after the link, click to go to set up a good page. Tag links are also widely used in mainstream websites.

　　

Relative to the index link and recommended links, the main link through the program matching, personalized settings, the degree of low, so can not achieve full precision recommendation, the user experience is relatively poor, but its SEO effect is very obvious. Criminal Day Marketing suggestion editors in an article only preset one to two tabs links to avoid frequent links that interfere with users reading articles.

The user has the habit of "positioning" when browsing the web, constantly confirming whether he or she is on the right path to the target content, and if the page content does not give him enough confirmation, he may click away. This is a bad experience for the user, and for all stations in the site, the potential economic revenue is slipping away. It is worth noting that the user does not just browse the site channel or the classification list to do the positioning, even if he arrived at a certain article page or text page, he still continue to confirm. In fact, simply editing people to make some settings, add the appropriate index, recommendation or tag link for the article, so that users can get more confirmation clues in the positioning, while improving the user experience also optimizes the Web page structure, so that the site to search engines more friendly.

Reprint Please specify: This article by the Criminal Day marketing team Chris Original.