Research on design Theory: Impact-rich typesetting

Web page Production WEBJX article introduction: full of impact of the layout design principle.

The rich impact of the composition of the student union members introduced the design is very prominent, it is better than the ordinary kind of silly team, because designers can flexibly arrange the photos of each of them, so that the whole has a kind of team atmosphere, but at the same time can show the characteristics of everyone.

One, tickets: Big ticket to produce big impression

Reader Terry sent us a car wash voucher he designed, a car wash that he wanted to raise for his son's swimming team in a swimming pool, and the interesting thing about it was that it was pretty eye-catching:

no one would turn a blind eye to it: the car-wash voucher is twice times the size of a general ticket, designed to be easy and visually appealing to interested consumers. Big picture and big title make this car wash ticket produce a poster's visual effect, the effect is certainly good.

Second, business card: simply composed of text card can be designed to look good

No matter what the style, the design of the business card will always be more than simply put the words on the card to convey more things, how can we make a simple text consisting of a business card designed more beautiful?

The card before the modification was not "designed", just a pile of Beecher. Just like you put furniture in the house, only the furniture randomly placed in the corner, there is no careful "layout." This business card, all the information at a glance, but this information is not attractive, beige background is also very common, like a person in the crowd, no one will pay attention to you.

The image above, the same information, is designed. Confident name and position on the white card on the left, highlighting the Glorietta himself, rather than the lifeless business name, and the man is a science and technology writer, conscious typesetting highlights the "writing" this abstract meaning. The larger text automatically conveys effective communication of information. By contrast (large/small, lined, not liner) Form organized, purposeful composition, convey a simple style, but not boring. If you want to be more dramatic, change the color area as follows:

Third, the cooking formula card: Use the visual to convey the nutrition

How do you design a promotional card related to cooking recipes? Do not use those materials simply listed in words, show them! This approach is applicable to any design project that is guided.

before the modification: a simple list of various materials used in writing, it seems simple, but also appear ordinary, if we use concrete pictures to show the materials, see how the effect?

the modified layout is full of color and taste! the point is that it's also unique. Although you also know what coriander is, but with a picture, through visual aids, we have more taste imagination than simply reading words. Note that our various ingredients are clean on the white background, each with a shadow, further enhancing the visual authenticity. After looking at the modified card, do you have a big move on your forefinger?

Four, the symbol: The line composition looks more cool

We like the Delo Island Barbecue restaurant menu, because it looks cool in our eyes, it is only composed of black and white lines (no gray), these lines constitute the restaurant's logo and name. Both Classic and affordable design!

(The above image is made in InDesign software, but its depiction function is basically the same as AI, or other vector software can be easily produced)

Five, photo typesetting: Team spirit

You have a team, but not a photo, how to display the team spirit in the design? We put personal photos in the same place, but choosing a person as the leading figure is both flexible and impressive.

Photo photos are certainly good for the team spirit, but it will limit the performance of everyone's personality. A more flexible option is to combine individual photos of everyone to form an impressive layout. If you can choose the background of the photo, make everyone's background and lighting as close as possible, take the time not just to the head, the best shot to the entire upper body, the photo clarity is high.

Finally, the design of the student association becomes the above picture, in which the image of the president of the student body becomes more important and a focus. The design is done in three main steps:

The first step is to cut the photos basically consistent, the head size and eye level should be the same as possible (of course, because each person's posture is different, allow some differences).

Once each size is set, the most important first figure should not be cut, but remove the background behind it.

The rich impact of the composition of the student union members introduced the design is very prominent, it is better than the ordinary kind of silly team, because designers can flexibly arrange the photos of each of them, so that the whole has a kind of team atmosphere, but at the same time can show the characteristics of everyone. So that these students and watch the people in the emotional distance closer. The other advantage of this layout is that it allows you to be more flexible in the layout space and more space for your placement title and text.