Research on the relationship between company and network

Internet

This problem, may let a lot of people do not understand, what is the company and network relations have to study, not to let a lot of users come to visit the site on the matter?

Let us cite an example, Beijing Tongren Temple is a pharmaceutical company, but recently in order to get rid of a transformation has become a High-tech pharmaceutical, Beijing Tongren Temple specifically on the site, combining their trademarks and web site beautification, trying to use the network to change their image, of course, we know the intention of the Tong Tang is not only here, What they want to do is to constantly enhance the brand awareness of the Tong Ren Tong through the internet, a drug-selling company knows it has to be done, not to mention the general High-tech Enterprises, this is a new relationship between the company and the network, although it seems to us, the Tong Ren Tong did not grasp the new rules of the network game.

In this case, the Chinese pharmaceutical industry's turnover, we can find a few companies, should be less said there are 10, a year's turnover of more than 1 billion yuan, these enterprises are fully capable of creating a daily access to tens of thousands of people visit the site, but also effective access, The so-called effective access is that these people are looking for medical and health-related knowledge or health information. This cost control and development, according to the development of network companies in the past few years, about looking for people who are interested in computers from medical school, five people can be completed in a year, from several professional medical and pharmaceutical websites in China, there have been attempts to run such jobs, but the last many sites have not been successful, why? Is that these site personnel do not know how to promote the network, a good thing, if there is no promotional means, are likely to go down the drain. and the pharmaceutical industry in the network on the proportion of investment and can withstand the scope, is worth the input, on the contrary, in the computer industry is not so simple, according to the preliminary study, you can determine, computer peripherals or machine manufacturers should not be their own investment in the industry's website business. The reason is simple, because the computer field of professional Web site has been difficult to control, so that may not have a company has the ability to manage a computer professional website.

I cite this example in the description of a few companies in an industry that can be identified through web research to determine whether they have the ability to create research on the Web site that affects them.

In fact, the Datong-Qin science and technology over the past few years on the network, there is a view has been very firm, is as long as the network constantly adhere to the advertising, a brand can be in a short span of three years, the success of the Chinese military Software Park today, can be said to be a best example, and such an example on the network too much, many people so wealthy, Over the past five years there have been countless Internet brands, but new brands that have taken place in other areas seem to have lost more brands. Google has been rated by the Americans as the next largest brand of Coca-Cola, that is, this is the case, we look at this article http://www.123google.com/world/google/2003070110da.htm can quickly understand. In fact, The cost of advertising on the internet is really too good.

Let's give another example, from Acer's two brands above, BenQ, Acer to do comparisons, in fact, from the site of the study for a three-minute rating, you can immediately conclude that BenQ's future decided to surpass Acer brand, because the power of the network Acer did not seem to notice that the number of visitors far less than BenQ, These are the network and the brand complement one important research case.