Research on the strategy of optimizing internet based on search engine

With the rapid development of Internet technology, so that users want to find the information in the ocean of the target information, like a needle in the haystack, search engine technology just solved the problem. Search engine is the main tool for people to obtain the network resources, but the search engine brings great convenience to the network users at the same time, because of its restriction of intelligence level of information retrieval technology and the restriction of natural language understanding, there are many shortcomings in the retrieval of network information. As a result, SEO (search engine Optimization,seo) technology was born.

With the advent of Yahoo, Google and other famous search engines, search engine optimization technology has gradually developed. From the first to realize that the site of the first letter of the site in the search engine ranking is also relatively front, to Google proposed PageRank sorting algorithm, people began a systematic study of search engine optimization technology. As a kind of optimization technology which can improve the ranking of website in search engine, search engine optimization has received a wide attention.

This article starts from the search engine, introduces its work flow and some practical problems, thus proposes the search engine optimization. After introducing the definition, purpose and value of search engine optimization, this paper introduces the development of search engine optimization, user behavior analysis, Based on the application of meta-search engine in Z39.50, this paper summarizes the strategy of search engine optimization, and proposes a series of specific optimization methods for the three optimization strategies, such as search engine technology optimization, personalized service enrichment and perfection, developing characteristic search engine and so on. Finally, the development prospect of search engine optimization is prospected and summarized.

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Research on the strategy of optimizing internet based on search engine