Research on user experience based on Webpage click Behavior

With the further development and integration of the Chinese Internet and the improvement of the quality of Internet users, how to effectively retain Internet users is an increasingly prominent problem facing the website owners and webmasters. How to test the website availability, how to know the user's feelings about the website, and then improve the user experience of the website, these problems are also receiving the attention of webmasters. However, because the operation is difficult, the webmaster has been stuck in the original stage. Today, we will not talk about these complex concepts and content. We will only talk about the research on improving the user experience of websites based on WEB analysis tools.

At present, the main tools for analyzing websites in China are webmaster statistics tools and traffic statistics tools. The traffic statistics Tool is directly oriented to users, and is an essential tool for analyzing the user group interests and habits of the website. Currently, the main traffic statistics tools include cnzz data experts, 51la, Google analysis Google Analytics, and Baidu statistics. Today, we are talking about Analysis Based on click analysis on the webpage. Therefore, we mainly use the analysis function on the webpage of Google Analytics and the page Click graph (heat map) of Baidu statistics as an example.

The following uses the website pujiayuan electric appliance network as an example:

Google Analytics webpage analysis (content → webpage Analysis)

Google's analysis tool not only analyzes the content details of the home page and any content page, the origin of the website, the data of the target webpage outside the site, but also knows the number of clicks and target value of each link, and graphical display. This is the most intuitive data display, which provides a convenient way for the website owner and webmaster to analyze webpages.

Click graph on the Baidu statistics page (website analysis → click graph on the page, that is, Baidu heat map)

Baidu's statistics page heat map is a new feature in domestic traffic statistics. Like Google Analytics, it provides the most intuitive analysis, but the analysis scope and depth are not as good as Google Analytics. However, it is the best choice to analyze the traffic sources of research sites through Baidu search engine. Because Baidu's statistical functions are relatively simple, there is no extra explanation.

(Currently, Baidu heat map is in the test phase and requires an invitation code to use this function. Here there are 10 Invitation codes, first come, first served.

A25902f948b3dbda 024911a1782c8b86 e1e1e76a36305389 359ac37c0e9bc31e 28ff75242d801797

84148bd17e137984 312b34261422160b 074d71b97715f448 9c0170f332c6e105 eb7d1d8add732a1a)

Obviously, the research on these two types of webpage click analysis tools allows us to analyze the usage of your website customers more intuitively. We no longer need to deal with a lot of statistical report text, we can call up the click usage of any page user. It provides a powerful helper to improve the user experience of the website. The cost of this analysis is quite different from the actual user availability test. Although there may be some deviations, it is more than enough for small enterprises and webmasters. So hurry up and stop letting the user experience stay in books and black boxes. Start to treat your users well.