seo meaning, SEO is also divided into white hat seo and Black hat seo, perhaps both of these methods can give the site to optimize the effect, but the Black hat SEO has a certain risk, the search engine found that there will be serious consequences. So some of the Web site optimization methods are not available, to the site can survive for a long time, or to avoid cheating means. Blog to tell you what methods are not used in the site optimization process.
First: Avoid hidden text. The most common way to hide text is the color of the text and the background of the same color, so that users can hardly distinguish between the form of text, but the search engine is visible. This approach is designed to increase the density of keywords in the Web page without being seen by users as affecting the user experience. Such a method can also be used before, now the spider algorithm update, this small count is really not worth to use, but will be down the possibility of the right. Some use the advanced point of the technique, in the background of the picture with hidden text, because the search engine can read the text on the picture, follow the hidden text also crawled, but the spider can recognize such a color is different, which will affect the weight of your site, so the method of hiding text is not applicable, Not at risk of use.
Second: avoid spam links. Also more webmaster in order to improve the ranking of keywords, to some of the community blog to leave a message, the way the message is basically keywords anchor text link, the content of the message is also some of the content is irrelevant. Spam comments on the community website may be deleted by the administrator. In WordPress blog will be directly blocked, and now the general blog has been set nofollow tag, message plus links are basically useless. General spam messages are from the message machine, is not flexible, the content of the message is often repeated phenomenon, such spam messages in the spider seems to be generally ignored, the effect of the garbage link is basically zero. Spam messages do not bring substantial results to the site, if it is because the spam message caused the site to be down right, this is not worth the candle.
Again: Avoid station group operation. Use the form of station group to build sprocket, common point to a main website, so as to improve the weight of the site transmission. But search engines can easily recognize this cheating means, through the same IP, site content relevance, or through the domain name information to judge whether the station group operation, often by the search engine is the station group Operation Sprocket, a site by K, other sites will also be affected. So want to do sprocket is not considered a station group, the best is to use different independent IP, generally do station group webmaster will consider like ixwebhosting host, can use 15 independent IP, so do station group is not easy to find spiders. But search engine if update algorithm, as can be judged by the domain name information, cheat sprocket operation or do not do too much to avoid being down right.
Finally: Avoid bridge page generation. Many times in order to improve the site keyword rankings, have to use the software to generate a number of pages filled with keywords, the main purpose of these pages is to improve the ranking of keywords, users are unable to use such a page, the content of the page is also a useless statement, such a page needs to be optimized by the long So a huge amount of bridge page stacking is needed, and this optimization method doesn't take into account the user experience at all. There are cheating methods at the top of the bridge page with their own to promote the page links, guide users into other sites, these deceptive links are serious impact on the user experience. Such website user experience is low, the website jumps out rate, the website browsing time certainly is very low. Users do not like the site, search engines will not like.
In addition to the above mentioned several methods of cheating, there are other such as: PR hijacking, keyword accumulation, hidden links, and so on, these black hat SEO method or not to use in the formal website, lest the search engine down the right, did not bring effect but harm the site. Website optimization can not only be the immediate data effect.
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