Retort SEO is a cheap way to promote online

If you ask those who choose SEO promotion site Why Choose SEO? I think it would be ten to say because SEO is cheap. Indeed, from the surface, SEO does not have to pay like a bottomless pit of capital investment. However, is the actual situation SEO is a cheap promotion way? I think otherwise, because SEO is not what we see on the surface as long as the content of hair, hair outside the chain, it still hides the hidden costs.

　　One: Uncertainty factor becomes SEO biggest recessive cost expense

SEO is not a once and for all promotion way, its serious dependence on the search engine, as long as the search engine algorithm has been updated, and if our corporate site just can't be shot, then the company's revenue from the site will be basically zero. More frightening is that the search engine punishment is not to say a day or two things, there may be a very long period of time, and in this phase of the enterprise's online promotion will be greatly hit, income, conversion rate will plummet, which is undoubtedly a large amount of hidden costs. Exclude search engine algorithm update, our site may also be in the process of SEO to reach the bottom line of the search engine, so that the site into the risk of K. At the same time we also need to fear the competitor for our malicious attacks, your natural ranking the better, you are vulnerable to peer envy, or even malicious exclusion. All of these factors need to be included in the hidden cost of SEO.

　Second: SEO competition is extremely fierce

How big is the competition of SEO? Let's just find a keyword with a certain flow search, may search results have a good hundreds of pages, but in fact can be profitable only the first page of several sites. This can not help but let us feel: "A will work millions bone withered." SEO competition is cruel, often ranked in the first page after the site has not profited from the competition has been badly beaten. And on the first page of the site can sit back and relax? Water to the lower flow people go high, you are high, then you have to face at any time to challenge your position opponents. In such a brutal SEO battlefield do you still think that SEO is a cheap way to promote? Often have a lot of enterprises to choose SEO, after a rush, busy one stage, did not get any income, because the industry competition is too big.

　Third: Outside the chain is also the need for cost

Outside the chain for the site's SEO is very important, and we found that the current chain of resources increasingly scarce, blogs, forums, the weight of the signature has been low, for the site's SEO effect is not obvious. Many of these corporate sites in the process of SEO need to buy a certain outside the chain as a site support. Some companies will buy a relatively high weight of the site's soft text publishing rights, publishing some articles with links. And these should be summed up as a part of the corporate site SEO expenses. And the chain needs stability, and this part of the support needs to be stable.

　Four: The time cost that the enterprise needs to consume

The time that the enterprise waits for the SEO to obtain the effect is the most expensive hidden cost of SEO. Want to compare to PPC immediately effective, SEO need enterprise experience a long can short wait time, short two or three months, long is Yinianbanzai. If the enterprise wants a quick, short-term online promotion, SEO is not necessarily a cheap means of promotion. At the same time in the enterprise to do the process of SEO also need to face the uncertainty of the search engine, it is possible to obtain results before the need to go through several search engine algorithm update. Is the so-called nights, enterprises in the selection of SEO also need to take this part of the hidden costs into consideration.

The above is the author of the summary of the retort SEO is a cheap way to promote a few arguments. From these arguments we can see the promotion of the way, enterprises should choose their own, not to say blindly follow the bandwagon, choose cheap. This article by the Art college Entrance Examination Net http://www.ms315.com/original, reprint please retain the source.