Revelation from the Book of Facebook

Source: Internet
Author: User

In a hurry to read this little book (translated version), the author is Karel Baloun, a former Facebook technical engineer, because he entered Facebook earlier, so the book's selling point is based on the rapid growth of Facebook interest.

A lot of people are waiting to read this book, I first put some of the information that is worth keeping in the blog, let's do is it to my revelation of it.

About product DesignTo find good ideas, Noah's (Facebook product manager) Advice is to think about what things people need to spend 30 minutes a day doing and often get a headache. Don't simply listen to feedback, but also watch what people do on your site. (Facebook uses its own code to track user usage and usage patterns, rather than common Google Analytics, etc.) Some of the main features of Facebook in early 2004 were this:
Users submit their AIM friends list to the site (aim is an instant chat tool similar to QQ provided on AOL's online website – the translator's note). The "Friends Circle" is based on a variety of analyses that allow you to:
• Discover who you and your friends are familiar with
• See how popular you are
• Find out which circle you are in
• Display your circle of friends graphically
• Look at your reputation, the popularity calculation method is similar to Google's page sorting (PageRank) algorithm
• See how you have a few layers of relationships with another user the original poke on Facebook is "flirting". Privacy is the cornerstone of trust, and trust is the cornerstone of its use. We have entered a "limited privacy" era. Facebook initially helped college students build "ultimate social activities for sex", and his best thing was to capture the core needs of users.  As we age, people's enthusiasm for new friends around them is not as strong as they used to be. China's xiaonei is a blatant violation of intellectual property rights, and it uses Facebook's stylesheet directly in the HTML source code, without even changing its name. Or maybe there is no need to do this, because in China, the rules of the game are quite interesting: you can change the background and music of your personal page, you can see how many people, who have visited your page, and how many times someone's page has been clicked. Any e-mail address in China can register an account and browse all pages. The core trait of Web 2.0 is the distributed community. The programming Interface (API) published by Facebook attracted more than 1000 developers in 4 days. Friend relationships need to be categorized, and's approach is to let users do their own points, and Facebook calculates the intimacy of the relationship by collecting data from the user on the social graph. Showing multiple personalities or different personal files to different people is an unreal network, and it is impossible to rest their lives perfect communication. Perhaps the relationship between people is always more complex than any tool used to manage this relationship. Many friends, how to deal with the "friend flooding" problem, real life is forgotten, Facebook through a wonderful algorithm, help people from the information to find out what he wants most.

With regard to technology and development early on , Facebook did not have any code management, website operations, and later used subversion for source code versioning to manage documents through TRAC. Unlike Google's preference for Daniel, Facebook values engineers who are inexperienced but smart individuals. (I think it may be related to the size of the company) Facebook's technical department seldom meets, usually without prior plans. (This doesn't seem normal.) Most Facebook people prefer to work independently, complete the code cycle as quickly as possible, and the code review is highlighted and canceled several times over. The problems that large Web sites often encounter are "scale-up of php/apache sites" and "solutions for mass information storage". Instead of using JavaScript frameworks like prototype, Facebook did all of its Ajax development from scratch.

about Business MySpace's ads are likely to be priced at only 10 cents per CPM. Facebook has three sources of revenue: sponsorship groups, targeted ads, flyer ads (small ads that are purchased by users in the left navigation bar, $2/cpm). Google search becomes the default homepage for Firefox because Google has given the Mozilla Foundation tens of millions of dollars.

Zack, the founder of Facebook , said: "Anything that doesn't go all the way will adversely affect other employees." Zack always strives to make things simple. Zach attaches great importance to communication with users, Facebook customer service team more than 20 people, and the office environment is very good. The author argues that the key to Zach's success is faith and vision.

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