Review of V2 design of Ecd:qq hotel in Tencent

When you use a resilient social network to meet someone who is in a heartbeat, you immediately need a "scene of the crime"; When you are on a temporary business trip to a strange city, and the plane is worried about booking a hotel, you may want to thank the "Open House App", They can display the real-time availability of your nearest hotel based on their location, and then have a few easy phone screens, and the problem is solved.-– This is the use scenario for the hotel's intended application by the Entrepreneur Magazine. Our App has been running on the Android platform for a while, believe has been a lot of users "accomplice", product manager and find us, plotting how to make this tool to help more people this time, we start from iOS ...

Since 2011, the "Open house App" has sprung up, competition for conspicuous, OTA, hotel group, single hotel, some focus on the app entrepreneurial companies have such application output, we want to be a good accomplice, the challenge is still very large, how to make our products in a number of similar applications stand out? How to make our application more sticky? What are some of the innovative ideas that are available while doing the full function?

Through the summary of the v1.x series version and the analysis of the competition, the user's use scene, we extracted several key points of this revision:

Remember someone used "awakened memory" to generalize the design concept of the object, this generalization uses in the real thing the appearance and the characteristic imitation is very strong the app to be very apt, for instance then applies, the appearance operation can do very lifelike, the hotel reservation does not like this kind of application has so the intuitive characteristic may imitate, perhaps does not have "the Awakening Memory" , at least some of the design can be used to narrow the distance with the user, but also to make the app more distinctive.

Color matching, go straight to the theme, looking for the hotel-related color:

After identifying the color, continue looking for some hotel elements to see how our app has a stronger hotel attribute

After a painful design version of the PK process (here omitted XX word), we identified the revised style, open the app, skip the splash screen is to find the hotel's form, the form of the border simulation of the hotel price brand style, the default location of the current location, you can not use other direct search to find nearby hotels, Return account, Personal Center, Setup These are not the main operations on the scheduled process, are hidden under the page, and then pull up when needed.

After entering the search, if there is no networking, automatically enable offline mode, in order to make the first screen of the search results have a larger display space, filtering and mode switching operations are incorporated in the top of the page, the results list has no graphics mode, outdoor use faster and more provincial flow; In order to conveniently locate the hotel location, map mode is also indispensable.

Icon design start, find elements ah find elements, find some hotel-related materials:

Some airplane drafts:

Here to review the next QQ hotel back to the several features: 1. The hotel is rich in resources, more than 30,000 hotels nationwide, covering more than 700 cities; 2. Return up to the room rate of 50%, can be directly paid, cash, charge; 3. No room, pay for the difference, 7x24 hour customer service; 4. Off-line mode, Convenient for current location lookup. Icon on the App Store, is a big sign, the best way to design from the characteristics inside to refine, so that icon can reflect the main features of the app. A few setbacks, or a fitting, the final version of the icon is a big pillow, put a return to the label, very straightforward expression, the hotel, back now are reflected, the pillow has a comfortable and reliable implication, not to say, look at the picture:

There is a lot to discuss about the advantages of a concise metro style and a materialized style, hotel return to the previous version is concise style, our initial revision of the original also in this issue, think back, two styles and no absolute good and bad, from the product itself to do enough analysis of the derivation, What style of application is naturally clear, the right one is the best. It's not a bad thing for a designer to try out different styles.