Rim Jinsongwei: BlackBerry leads the enterprise mobile keynote speech

Reprint: http://www.51blackberry.com/news/zonghe/2012-08-17/7860.html

Rim Jinsongwei: BlackBerry leads the enterprise mobile keynote speech

Time: 2012-08-17 13:11:17 Source: Author:

BlackBerry was invited to participate in the 2012 China it value Summit, in which Jinsongwei, the China manager of LN Motion, made a speech on the theme "BlackBerry Leading enterprise Mobility", the following is the full speech. Hello, distinguished guests, I'm Jinsongwei. LN motion is responsible for Chinese enterprises, third BlackBerry sponsors Our IT value summit this year, but I am the first to attend, so I am honored to attend this summit, At the same time, it is also hoped that through this platform to meet some friends to explore the IT industry problems and challenges and experience, today we are moving the content of the wave of opportunities and challenges we face. The word "mobile" is familiar, in the past few years, the global perspective of the rapid development of enterprise mobility, especially in Europe North America market, the vast majority of large enterprises or large and medium-sized companies have adopted mobile solutions, but in China, including Asia in fact, mobile solutions have just started, Since 2010, with the gradual popularization of mobile intelligent terminal, enterprise mobility is more and more domestic enterprises to promote the agenda and gradually implement. Through enterprise mobility We can simplify our management to reduce costs and improve our productivity to enhance our enterprise competitiveness, the recent changes in enterprise mobility and the emergence of a variety of needs, below we look at these new changes and new challenges. First of all, with the continuous development of mobile technology, we collect more and more terminal types, more and more functions, our traditional mobile phones can not be realized on the new intelligent terminal, different mobile terminals need different management platform, which increases the complexity and cost of our management platform, At the same time different mobile terminals need different development, this led to our application development and maintenance of the cost greatly increased, so the diversity of mobile terminals led to the construction of our mobile management platform is a very big challenge, the personal bring the machine today more and more employees want to work in the use of their own mobile phones, Employees have their own appearance and preferences, the machine can meet the needs of employees, but as a work cell phone, mobile phone running at the same time the enterprise applications and personal applications, which brings the enterprise sensitive data shape risk, if we do not allow the machine-owned employees are not satisfied, we allow the machine and face the enterprise security risks, Whether it is possible to balance the contradiction between personal needs and business needs, the individual application of enterprise data can be separately managed this is the challenge we face today. At the same time, sensitive enterprise background data is also constantly mobile, enterprise mobility can be divided into several stages. The first stage is our desktop mobility, we simply translate the desktop application to the smart terminal, the second is the business of desktop, we redefine our process according to business, with our more and more critical systems including our ERP, CIM Asset Management, information management and other sensitive back-end system mobile , the security risks of enterprise data are constantly increasing, so how to ensure that our enterprise data security is another challenge we face today in the increasingly mobile-intensive. In our corporate mobility we have to focus on the following factors, the first versatility with the growing variety of intelligent terminals, our management platform must manage a growing range of mobile phones and tablets. The second is security. With the mobility of our key back-end production systems we must ensure the security of our enterprise data. Thirdly, we must take into account the difference between personal application and enterprise application. Fourth mobile not only smart phones so simple, we have a complete systematic solution we take into account the software, hardware, mobile terminal application platform development and maintenance, we only mobile platform construction process continued to focus on the above four key factors to ensure the smooth implementation of our platform. As a pioneer and leader in the mobile commerce market, how does blackberry respond to the changes and challenges we have mentioned above in these markets? Our BlackBerry mobile business solution, designed to meet the changing needs of the mobile commerce market, is designed to provide order for the hybrid mobile commerce market, and the BlackBerry we mention this infrastructure is the BlackBerry's changing infrastructure that distinguishes BlackBerry from other mobile device scenarios. We provide easy-to-use management and reliable security, which is the root cause for many companies to love and choose BlackBerry, our roadmap we expand our product lines, BlackBerry infrastructure will support third-party platforms, and the future of BlackBerry infrastructure will continue to innovate to meet the ever-changing market demands. We need an end-to-end solution, our BlackBerry solution is mobile smart terminal including mobile phone tablet, our BlackBerry infrastructure is all over the world, as well as our enterprise internal installation Enterprise BlackBerry Mobile software, this constitutes the BlackBerry end-to-end mobile solution, the central value of BlackBerry is what, the first is push. Second security. Third management. Let's take a look at the push, BlackBerry the only real use of push technology solutions, to achieve the information to find people instead of looking for information, through the information we can save our traffic, save our power consumption, we know that today's intelligent terminal with the application constantly increasing the battery life of the very big challenge, By looking for someone to push the technology BlackBerry very few extended battery endurance solved this short board, while BlackBerry not only pushes us also to confirm whether the information arrives at the receiver this is very important for many enterprises, timely BlackBerry terminal is not in service area, when the network recovers all the data is immediately delivered to your terminal, We all come across a scene like this every day, the plane landed all the business people in the first time to open the phone to get the first time to deal with the company's information, when the non-BlackBerry they try to establish a connection with the company to obtain information, I think all BlackBerry users have processed the mail to document, Because of the active factor, once the power on all the data is actively delivered to your mobile phone above, so that we really appreciate the convenience and convenience of enterprise mobility. Also to clarify a misunderstanding, BlackBerry can not only push mail and can push all the data mode, we can push all the data report, can push all the Intelligent report task dispatch and so on. Security in front of a lot of speakers, constantly talking about security, BlackBerry provides a true end-to-end mobile commerce solution, the data not only the mobile phone is safe, and the transmission process when the data away from the phone has been data to reach the receiver's phone is safe, We use a series of fundamentals to ensure data security, we have all the data on the BlackBerry phone is encrypted and stored, in time your phone is stolen by others as long as you do not know the password in any way to get all garbled, the transmission of all BlackBerry data through encryption, this is the current network using encryption twice times, Server-side We only need the enterprise's firewall to open a single device, our intranet to the external network to initiate the call, do not need the external network to initiate calls to the intranet, in addition to the BlackBerry and other enterprises need to open the firewall can be, this is by the external anti-nature so that enterprise information security to avoid intrusion. All are set according to the management requirements of the enterprise, our design principle is to reduce management complexity, and provide a strong management strategy. All of our BlackBerry apps are distributed, including mobile app updates, mobile OS updates, and so on from the server, so that our employees do not need to do any single operation on the phone, which greatly reduces the workload of our enterprise management sources and employees, At the same time, BlackBerry provides more than 500 kinds of enterprise security management strategy, this management strategy covers almost all of the problems we encounter in our daily work, from the replication of our cameras such as the application of the camera or not, automatic cell phone data destruction technology, and so on, we use mobile data automatic destruction technology to see such valuable data, Is your phone pre-set a fixed contact cycle, after the expiration of the phone data automatically destroyed, the phone set such a three-day five-day contact cycle, once more than this period of mobile phone without service contact, mobile phone automatically destroy all information, this life is very useful. If unfortunately your mobile phone stolen, the thief took off the card this time there is no way to contact, our staff said the phone is lost, the administrator has no way to actively delete all of your information, if we use the mobile phone automatic destruction technology, mobile phone for a certain period without contact with the enterprise, Mobile phone automatically eliminate all the data to ensure that the enterprise sensitive information will not be leaked, similar to the enterprise applications there are many, a friend told us that only we can not think of security policy, there is no BlackBerry can not do security policy. In order to meet the changing market that we mentioned just now, new demand in the past year BlackBerry released a series of solutions to meet such needs and changes, unique baiance technology we can deploy enterprise applications and personal applications on mobile phones, which can be separately stored separately encrypted, Externally it can be fully managed to control corporate data, does not require compromises and concessions on personal preferences, and can be fully managed by employees, for example, today we deploy enterprise applications and personal applications, if the employees have social networks installed on them, When employees want to publish the enterprise data replication to this social network, we automatically put forward to prevent, employees leave the Enterprise Management Circle can erase the company's data, all the employee application will be saved, so by deploying this technology we really do a mobile phone above the work life two not mistaken, just the moderator mentioned there are four phones, I think if you use this, you can turn into three phones at the very least. Mobile Voice System This is the enterprise BlackBerry software, there are switch technology implemented by the cloud service, through the deployment of MNS this can save my quantitative simplified management, by deploying this MNS each of our employees have only one mail and phone number, employees regardless of answer and broadcast phone show a number, When the old staff leave the replacement of the new employee so that the number will be retained for the company, will not be due to staff changes in the customer churn, this can greatly reduce our voice communications fees, we deployed MNS after all long-distance calls will be local fixed switch enterprise, we have a meeting today in Hainan if the company deployed MNS, If a Beijing user initiates a call, the call is launched in Beijing, so long-distance cell phone calls are converted to local calls, and our MNS system has been deployed by large global multinationals to save the cost of the enterprise. What we're seeing is this year's BlackBerry release of a new generation of mobile management platforms that not only support all of the existing BlackBerry and tablet, but will also support future releases of BlackBerry products, and it will also support our other mainstream third-party operating systems including Android. Relying on BlackBerry's strong infrastructure, and its unique infrastructure, the BlackBerry strengthens our leadership in the corporate market by constantly releasing new technologies, and we currently have 78 million of users worldwide using BlackBerrys, and our users are among the top sellers of smartphone sales in many countries, such as in the UK , BlackBerry is one of the most lucrative platforms for the world's more than 90% Fortune 500 companies, as well as for government agencies, and the safest mobile commerce solution, with the number of apps growing by 200% compared to last year. BlackBerry is the embodiment of business, we focus on the business market we released a series of business solutions last year, we use a number of solutions to meet market changes and customer needs, we also put a series of new technologies into our lives, all of you get the BlackBerry 990, this cell phone is our latest BlackBerry products, We can experience higher screen resolution, faster processor capability, better experience, and when we sign in to experience the incoming communication, BlackBerry will remain focused, we will focus on enterprise platform development and investment, our BlackBerry Enterprise Services will be further strengthened, We also offer our products and future products uncompromising access to BlackBerry's well-known infrastructure, and we also broaden our product line to provide innovative technical support for the involvement of third-party platforms. BlackBerry we will look to the future to listen to the voice of the market focus on innovation and improve competitiveness, and business partners to grow together.