Robin Li's idol is Steve Jobs, the Apple's head of the famous authoritarian manager. Inside Baidu, Li is no doubt, is the person on the altar. But as the founder, chairman and CEO of China's largest internet company, Robin Li is in the wrong whirlpool.
Writers protest Baidu infringement of the voice is not flat, the industry of Baidu keyword charge too high charges.
How long can the mighty Robin be quiet in the fury of his heart?
-Southern Weekend reporter Chaolei Souyongtong fang Cheng Wangang Wind from Lijiang, Beijing, Shanxi Yangquan, Japan, Tokyo
"If the internet last year is the big picture undecided, this year is noisy to take quiet." "April 12, the 2011 Baidu Alliance Summit." Robin Li, the founder and chairman of Baidu Company, is standing on the stage, constantly moving back and forth, trying to keep an open speech posture, glancing at the cue board under the table from time to time.
It is perhaps the most desired state for Li to take a quiet moment. Writers protest Baidu infringement of the voice is not flat, the industry of Baidu keyword charge too high charges. The outside world has been to Baidu's crusade in the near future climax.
Interactive Encyclopedia CEO Pan Haidong, author Han, Li's Peking University alumni ... People from all walks of life wrote to him, but he was unmoved, never responding, never arguing.
Walk down the podium, he looked down at the mobile phone, when Baidu Federation general manager mistakenly will "how to do Baidu seo (Search engine Optimization)" to say "how to do Baidu CEO", Li just looked up, smiled.
South Weekend reporter asked him whether he saw Han wrote his letter, Li did not answer, hurried away.
Robin Li's eldest sister, Li Xiuhua, said if she were to call Robin now, he would not answer, "he has no time to talk to us."
The man who sits on the top of Forbes China's wealth list, the biggest internet company in China, seems to have found a way to take it long ago.
The Hongguzhizhi of the finches
"I knew Robin would not come. "and Baidu on the infringement of the library before the negotiations, Shen President of the company and Baidu from several contacts, feel Li's arrogance of the infringement incident." But he did not think, Baidu sent is not the law director but a "policy and law research responsible", Baidu is responsible for public relations Vice President Zhu Guang response: "Baidu has always been like this." "Li has a vision of the world: make the best search engine, help all Baidu users more convenient to find information." He said it was his belief. In the official accounts of Baidu, a high school calculator competition fiasco is the source of this belief. At that time, the Li in Yangquan reading to the provincial capital Taiyuan Competition, has been outstanding performance of his last many problems did not come out, greatly hit. In the Taiyuan Bookstore, he found a lot of Yangquan can not buy calculator books, which makes him deeply feel that the dissemination of information on a person how important.
User needs determine everything. This glorious right creed is used by Baidu people to explain the various behaviors of Baidu.
In the defense of Baidu Library, Baidu senior vice president Haoyu Shen said Baidu has been pursuing the "sharing" of the Internet concept, hoping to be a large amount of knowledge, documents and consumers to share.
Haoyu Shen did not mention that, in the Baidu's generosity and the convenience of users, is the entire publishing industry, so that writers need to "denounce Baidu for cooking oil."
Outside question advertisement too much, Baidu Aspect said, this is for the user's need. For example, a user searches for a "tumor" in the search box, and the first "chief expert in oncology at the Chinese Academy of Medicine" is a bluff.
Baidu opened a few years ago MP3 download, the same is for the needs of users. A former executive even told Southern Weekend reporters that Baidu offers MP3 free downloads, not only to meet the needs of users, but also to musicians to find other means of survival, "the concert is not more than the sale of CDs money?" "Contrary to the fact that songwriters and music producers cannot profit from the business, the music industry has become a strange phenomenon: all songwriters want to sing for themselves, and really good singers have no songs to sing." One night, Xiaosong to find Shen crying: "We musicians than you writers and publishers much worse!" "Mark Baidu Product Innovation" box calculation, is playing in order to meet the needs of users in the banner of appearance.
Internet watcher Cheng This explanation "box calculate": Search "new Three Kingdoms", the first show is odd art net, this is Baidu invests. Search "merchant bank share price", the first two shows are and pick, this is Baidu's strategic partner. Search "Small Game", the first is Baidu's own small game page. Search "Li Yuchun", the first is Baidu Encyclopedia, the second is Baidu Bar, the third is Baidu MP3, the fifth is Baidu video, the sixth is Baidu Pictures. "Who will PK Baidu local area network?" "Cheng sent out such a question.
As a search engine company, the "reasonable" pursuit is to allow users to stay on their web pages for the shortest time possible so that they can get to the site they want to go faster. Baidu is doing the opposite, hoping to keep users on their own web page, it is best not to go to other sites.
Hongbo, an Internet critic, said that in a gathering of peers, everyone sat down and he could feel the scent of Li Belittlin '. Once, Hongbo criticized Baidu's article by Baidu Public relations to Robin Li, Lee back eight words: "The finches know Hongguzhizhi." ”
Living in a world of my own
"Robin lives in her own world forever, like a spoiled child." "The former employee of Baidu (alias) said. As one of the core employees of Baidu's early stage, the Mai Yue Le's evaluation has a bit of understanding after sympathy.
Robin Li was born in Yangquan, Shanxi Province in November 1968, and he was the only boy in five children, aged four at home. From their grandparents to their fathers and sisters, they regard him as a "priority protector". Li's uncle has no children and sees him as his own.
Eldest sister Li Xiuhua said, as a child home has good food, he first, he ate the others to eat a little bit. "Eating an Apple also has a division of labor, he eats flesh others eat skin." "Li Xiuhua said," We all have no doubt, all think this is natural, should. "Li seems to take it for granted. 2009, he on the Hunan TV program, and a group of students to communicate. The host, with a critical tone, said: "There are many more spoiled and spoilt now." Li said on the spot: "I think being pampered is not a bad thing." "In that episode, he confessed:" I am very narcissistic. He revealed that he often searched the internet for "Robin Li" to observe the results of his search.
Li's family gene is fine, father and grandfather are intelligent, his three elder sister successively admitted to the local best Yangquan One, Peking University, and then went to the United States to study.
Robin Li almost copied three elder sister's path, but he is more ambitious than this proud sister, a more sophisticated planning of life.
When he was in high school, he found that the students who had good grades went to science classes, and in order to exert the pressure of competition, Li gave up the liberal Arts. Entered the university, he was not satisfied with his library and information science major, so went to the calculator department a lot of lessons.
In the eyes of Chen Wenguang, a teacher in charge of the university, Li's low-key, peaceful, almost no impression, only one point is particularly prominent: "He always know what to do." "At Peking University, he knew he had to learn calculators and go abroad; After finishing his master's degree in the U.S., he gave up his PhD qualification to join Wall Street and Silicon Valley as a businessman, and at the end of 1999, he decided to go home and start a business, which was not understood by his family. "Living abroad is the envy of many people at that time, he has a foothold abroad, we oppose his return." "Sister Li Xiuhua said. Li did not adopt his family's advice, just as he had decided to study science, to report to Peking University, to read library and information science, and to study calculators years ago. "Others objected, he is not angry, do not want to negotiate with people, do not listen to others, their own decisions." Li Xiuhua said that Li's series of choices, which proved to be right afterwards, was much more dazzling than his third sister, who had been reading and teaching in the United States. "In this way, he may not like to listen to other people's opinions." ”
Shop Bully
Robin Li once said that his life is very hard. He can always applying manages the meaning of his words. "Baidu Unofficial blog," the author of Ding Xipo said that Baidu 11 years of development is indeed a smooth road. It is fortunate to avoid the impact of the dotcom bubble without any cash-flow pressure, which is rare in the same time as internet companies.
Unlike the era's Internet entrepreneurs looking to the United States, Li has gone deep into the very mature Internet industry. This makes Baidu in the DNA with a lot of Chinese internet companies have a big difference. "To do a product, to do a technology, something good to sell, so it is more grassroots, pay more attention to the needs of users." Mr Xie said that early Baidu was in line with his "mainstream" standard: absolute private, absolute technology, absolute root.
However, at that time Baidu does not make money. This is clearly not what Li wants. In 1998, he wrote "The Silicon Valley war" in his observation in Silicon Valley, and concluded that "technology is not the only decisive factor in itself, and the strategic strategy is the key to winning thousands." "This book is not only fresh but also very special in form. Robin Li, in the form of classical novels, has incorporated the competition of foreign high-tech companies into the traditional Chinese military military dispute perspective. He described Microsoft as the "disputed every inch" of the "Evil Empire", and more than 10 years later, the company he created and led was facing the same charges. Baidu is not only doing search, but also doing real-time communications, e-commerce, blogs, micro-blog, input method, browser, compression software ... Even did a period of content production. The 2002 Sina Shutdown event was a turning point for Baidu. March 12, Baidu suddenly suspended the search services to Sina, and the user to guide their own website, the reason is that Sina defaulted on service charges.
has been hidden in the portal behind the baidu.com once famous, become a classic marketing paradigm, but also let the industry consternation. "It's not a normal business act. Hongbo said, "If Sina owes money, you and Sina to solve the problem of owe money, the direct plunder other people's users, this means is particularly not authentic." "Robin Li dares to break with his big client, because he has found the profit model, the search results bidding rankings." To this end, he and investors scattered across the country to the phone, and persuaded them.
But at the beginning of the bidding rankings, it has been criticized. ' Other search engines do the same, probably not at first, ' said Mr. Li.
From the point of view of ordinary users, Google ads are played on the background, and search results are completely separate. Baidu's search results, some ads were played on the background, and some of the ordinary search results are no different, but at the end of the addition of two small Chinese characters: "Promotion." These two different forms of advertising appear to be irregular, an insider told the southern weekend reporters: "This is also carefully designed." "According to the rationale of Google first, you copied others, why do not you copy the original?" In the product conception, you think of who gives more money to put it in the front, no matter in the real world which is the actual value of higher, the truth is that. Mr Xie on the nail.
Now, the bidding ranking has been revised to "Phoenix Nest" system. This system and Google keyword ads closer to the user experience is very different. "In Baidu advertising often need to spend more money wronged, but also in the rising price." "A person in the internet marketing industry said.
The majority of small and medium-sized enterprises ——— once stop advertising, search rankings must be greatly reduced, most enterprises did not when and jingdong like the strength and courage to quit this burning money game.
Shen during the protection of the work of the cause of contact with a lot of business owners. After they saw Shen, they would have to talk about things caution, and change to him "tearful" to condemn Baidu. The founder of a company that is about to be listed on the gem told Shen: "His enterprise net profit is only tens of millions of per annum, but will be in Baidu to cast 30 million advertising." "If not, in Baidu search business name out is someone else's things, his site went to the back of a few pages, the front is inexplicable links, his reputation are smelly." "' Shop bully ' is the most accurate description of Baidu, rules of love how to set it, all to its advantage." "The Shenzhen lawyer who put keyword ads in Baidu said.
Mr Xie Li's thinking summed up as "Shanxi values": "This money quickly, to more money, I soil, what news value, objectively reflect the world, I do not understand this matter, and then become a conscious, active, triad-style approach, so it went out of hand." "Shen have firsthand experience:" If you are hiding the description of you still a bit of shame, a bit of legal concept, then I can go to court with you, talk slowly, so there will be saved. Baidu is not, it would like to the industrialization of infringement, but also aloft high dozen, this is too scary. "Interactive Encyclopedia CEO Pan Haidong cited the example of bidding rankings. ' It's a gray area because there's no legal rule to keep search results and ads in the left side of the page, ' he said. Baidu can expand the gray area to the point of no additional, for example, the search for drugs, the front two pages are all promotion, the general awareness of netizens, he is not clear that this thing is an advertisement or a search results.
In the past 11 years, Baidu has developed with its own logic of survival, its market value from the 2005 IPO 870 million U.S. dollars to 50.63 billion U.S. dollars (April 12, 2011 data), the number of companies from the initial 7 people to the current more than 10,000 people.
There are two mainstream views on Baidu's success in the line. One thought that Li was lucky to hit a perfectly perfect business model of a search engine, and the other sounded fairer. "It has gone a more dangerous road, others do not want to go the road, today become the first, which is its core competitiveness in return." Perhaps because Li has been in the United States for more than 10 years, Silicon Valley has a technical background, he was affected by this effect, but also the healthiest side of Baidu. "Mr Xie said. In Baidu, employees can wear shorts slippers, do not clock, there is a free breakfast, but there are two prohibitions and the founder's habit directly Related: No smoking, no pets.
This is quite similar to the "engineer culture" of companies such as Google. But Hongbo that Li, who has been steeped in Silicon Valley for years, has not fundamentally "Silicon Valley". "He took Silicon Valley's technology, with Silicon Valley's understanding of market technology and relationships, business practices and business ideas, not Silicon Valley at all." "Hongbo said. And the true Silicon Valley spirit, allow the failure of innovation, advocating competition, equal openness.
Life is really hard.
Li's life is really hard. 2008, first Netizen reported public relations company proposed Sanlu put 3 million yuan to seek Baidu shielding negative news, CCTV again two days exposure Baidu to promote false advertising and auction rankings insider, outside once thought will cause a fatal blow to Baidu or make it alert.
But Baidu with its consistent Chinese-style survival rules, once again pull through. Two in CCTV unannounced visits, said the truth of the sales representative, was expelled.
Baidu's internal staff criticized this as a competitor. "CCTV itself has no fake ads?" "Mai Yue Le recalls, the exposure incident occurred in CCTV held the annual Advertising investment conference in the last few days."
Baidu's birth since the largest public relations crisis, seems to be joining the PR director Zhu Guang tailored. Michael Yue said that the former Lenovo Group Greater China PR and integration of Senior Director of the promotion of Zhu Guang is a typical professional manager, if Robin Li pursues pragmatism, that Zhu Guang is pragmatism in pragmatism.
Soon, the 2009 Spring Festival Gala, the audience recognized Robin Li. A netizen statistics, he photographed up to 8 times, of which there are many close-up shots. The prime time before the program begins, Baidu takes the lead to the National People's greetings; the first crosstalk show is also implanted in "Baidu, you Know" advertising words.
When Baidu's first-quarter earnings were released in 2009, Baidu's chief financial officer confirmed an interview with Goldman Sachs analyst that the 40 million "absolute majority of marketing-related spending" was given to CCTV this quarter.
Baidu employees privately talk: the lens of Li in a smile, the heart may be bleeding, "you think of a lens how much money?" "This time, the PR company even called the negotiator Shen, because he has been on Weibo to open Baidu inconsistency." "They asked me not to mention the name of the specific person, said that everyone is working, when received this call I really ..." said Shen, Baidu's "stability" means is very strange: the face should not deal with, behind desperately with various means to settle.
Robin Li, who doesn't like socializing at all, prefers personal sports, such as skiing. His eloquence is not outstanding, the subordinate says his speech has prose cavity.
Baidu's foreign contacts were once the responsibility of his wife Melissa. "An official in Haidian district came over and saw Robin Li, and he could see his wife." "A former Baidu employee said. Later, perhaps out of suspicion, Melissa left the post of Director of the Ministry of Foreign Cooperation. "Everyone wants to go, except Robin Li, nothing can represent Baidu." "Hongbo said.
Robin Li began appearing in public places. People see him in the "boutique Shopping Guide", "Bazaar Men" appeared, he also took the star posture, to participate in Hunan TV's "Day Up", to accept the screams of female fans. Many of these fans are invited by Baidu organization, to the scene to cheer for Li.
Michael Yue has seen some changes in Li's body: He was not very visible before, and now he may think it looks good.
In Baidu singing all the way, Li's personal wealth rapid growth, "many people will praise our boss can prop up a company, really not simple, in fact, we do not know there is a co-founder Xu." "said a former employee of Baidu.
Baidu co-founder Xu, was early in Baidu before the listing and Li parted. From 2006 onwards, "Believe China" on the cover of Baidu's top five executives, have left Baidu, leaving only Li Yanhong individuals.
These leave the senior executives, Baidu employees most miss is the former CFO Shawn, he drowned in a 2007-year vacation, so many line of wife.
Michael Yue Yue said, so far on holidays he first want to greet the people are Shawn students. "Once I heard that we were going to play football with PwC (the king who was working in PwC), and he came over to play with him when he heard it, instead of Robin, which is impossible, and he doesn't like group activities." "Shawn a good popularity and excellent ability, for Li share a lot of internal and external communication work." An employee who has left office said that Shawn was born in the one months before the death, has sent letters to employees to talk about their own idea of Baidu, so many budding to Italy's old staff to stay down, after the king died, these people are leaving Baidu.
An IT reporter recalls, 2005 Baidu listed the celebration meeting, Shawn Sheng on stage speech, he said, in the past year, I want to thank the past is always here to hear the criticism, I want to get praise of these people, please stand up. As a result, Li was the first one to stand up. It is hard to believe that Robin Li was the most criticized by Shawn.
Li said that the biggest blow to him since he started his business was the passing away of Shawn's life.
And the world will sit
"If Li's ego had been suppressed before, it would have been revealed," he said. "With the company growing and executives leaving, Li's personal authority is becoming more visible in Baidu," Hongbo said.
Although Baidu Culture 29 standards mentioned, Baidu is not only Li, but also Baidu everyone. "In fact, it's Robin Li's. "Baidu former employee Lo Yuanming (alias) said.
Mr Li's idol is Steve Jobs, the head of Apple, both a technical genius and a prominent dictator.
A long-term observation of Baidu's reporter said, inside Baidu, Li is beyond doubt, is the person on the altar, the company's correct strategy is his idea.
Some products say stop, employees write to Robin Li, but he can not get any explanation. These failed products can also be found on the site, such as "Baidu home page characters."
Lee once with another founder Xu agreed that he would not be the CEO of Baidu, but the fact is that he has been occupying this position. In 2005, Li said in an interview with the blog network, when Baidu was just starting operations, his position was not the CEO, but the president. "I want to find a CEO who has a lot of experience running the company," said the CEO. But unfortunately, after looking for many years, I find it difficult to find such a person. "In 2006, Baidu's first employee former CTO Liu Jianguo resigned, the post two years after the Li Yinan from to take over, Lee stayed a year with the then COO left together, so far the CTO has been vacant for more than a year. Robin Li's "Seven Musketeers" in his venture, he was the only one left. "Robin Li Airborne several professional managers, all of them celebrities, with a variety of backgrounds, Apple and Dr. Roentgen." "The arrival of these star managers is out of tune with this early company that is dominated by the engineer culture," said Michael Yue. "I went on to recruit some good people, many of whom are smarter than me, but why are they all working for me?" It's because they don't have my spirit of adventure. So when they were less risky than before, the best people we couldn't find were willing to come in. "Li said so. But Michael Yue believes that, to a large extent, Robin Li wants these people to prove the strength of Baidu.
Several Baidu internal staff think that the multiple culture brought by the airborne, so that the internal management of Baidu is in a half out of control, these years launched a number of products, to some extent, is also the result of internal resource competition.
Li said in the Silicon Valley business war, "don't hold on to the company you started ——— it's a lot of hard lessons to understand, not all the people who conquer the world are fit to sit." "Has he forgotten this lesson?" No! He thinks he is fit to sit in the world. A core middle tier wants to go to the EMBA and ask him to write a letter of recommendation. Robin Li asked, "Are you going?" Those who study management are not good at it. My major is not what I do now, so can do very well ah! Ma Guotao, who left the office last year, told the southern weekend reporters that he was leaving when Li repeatedly retained his name. Li said that the big storms outside, or Baidu this ship good. "Why do I treat them so well that they still go?" he said. "Leave the old staff of Baidu's feelings complex difficult table." It is because of the complex feelings with Baidu, most of them refused our interview.
Sho Jing (a pseudonym) last month, Google China and the people are preparing to wave to him, out of Baidu One-third of the annual salary. He admits that if it hadn't been in Baidu's three-year core business, it wouldn't have been worth it.
And Baidu early Liu Jianguo, thunder, Chenghao, such as a group of old technical backbone, the project is related to search engines.
They leave from here, take away a lot of pay and shares, and enough gold CV. What more people read is the regret of leaving the ideal no longer melancholy and the ambition of the hard to pay. In their view, the early Baidu, although there is no standardized management, we rely on the feelings of Baidu and the basic moral in doing things. "As we did before the bar, the series of grand literature is reproduced, we will voluntarily delete some, and give them some flow." For example, you see in Baidu is summary, search results, genuine first ranked. Michael Yue said, in contrast, the library model is very overbearing, the slightest consideration of others. "We used to think that we could achieve personal value here, but now it's just a little money, it's a nursing home." Sho Jing felt that Robin was lost. "You can still go knocking on his door, the process is the same, but the result is different." He would ask a lot of people before, and now he might ask your supervisor and say it's not what you said. ”
Go
"China has the largest Internet users in the world, and it used to be a business model of the United States to go to China, and we want a business model of Chinese companies to be able to get through the world." "Sitting in Tokyo six Wood Metro mansion office, Baidu Japan Chief Representative Chen Haiteng to the South Weekend reporter introduction, office location Choice is also out of brand image consideration," Google, Lenovo and other major brands are in this building. "However, Baidu's development in Japan is not as glamorous as the office location.
According to the third party statistics, into Japan more than four years, Baidu Japan has not yet entered the Japanese search market in the top 10. Japan's network watchers say that Baidu does not have any technological advantage or novelty in Japan, and that they provide the same old things that Japanese companies can offer. Therefore, Baidu depends on the Chinese business model, in Japan is not open. What's more, Baidu's search business for music, video, software, pictures and so on is difficult to carry out in Japan because it involves infringing intellectual property rights.
Two months ago, the Japanese pen to Baidu Japan sent protest, protesting Baidu Japan illegally reproduced at least 16 Japanese writers of the electronic novel and prose, request to delete.
Do not know this matter to Baidu share the idea has no touch. Li's request to Baidu Japan is very clear: first to develop products, do not have to rush to make money.
Make money has a broad world, in China, Baidu search engine in the absolute dominance of no one can shake.
At the April 12 summit, Li said he disagreed with the opinion that the Chinese Internet had three mountains (Baidu, Tencent, Alibaba). "China has more Internet companies listed in the US and Hong Kong than in the United States, and their market capitalisation is less than that of Google," he added. Li wants to show that there are many opportunities for internet companies in China and there is no monopoly.
In fact, many entrepreneurs in the Internet industry mention a project, the first question will think: "Baidu will not do?" What if Baidu did it? "As a gateway to the Internet at this stage, search engines have been hailed as having the power to be as powerful as God, demanding that those who hold it must uphold the values of justice and equality." "For example, no human intervention, must ensure the fairness of search results, this is the search engine's constitution." Pan Haidong said that the search engine is equivalent to social public device, once the party master, the problem is very big. "Because I have a holiday with Baidu, then you can not reach me, your freedom of speech where to be reflected?" Not manifest. "Baidu's various acts are already challenging the Internet's constitution. "I rarely see such enterprises: partners do not like him, webmaster hate him, users also scold him." "Pan Haidong and Wang Tong both think Baidu is a freak company.
Ordinary netizens "side with scold", Enterprise users "edge scold side cast." April 8, an E-commerce business conference, the original free discussion on the theme of female consumption, but it became the owner of the power of Baidu's denunciation of the General Assembly. "Also buy the net" chairman Shang said, "My attitude and Liu like, he is scolded not to vote, I was side scold side cast." But he sighed again, "This is the tolls", "Do not vote, do not vote you try?" "Many people think that Baidu will become a" public enemy ", largely because it does not know how to maintain the entire ecological circle. Baidu has worked in the Department of Technology, the current 4399 architect Cao said: Baidu Many products are one-way thinking, only know the Internet products, do not see the ecological structure of the operation, simply from the end user considerations, never take into account the content provider's feelings.
Wang Tong said, ancient emperors four kinds, the worst is the common people scold, and then to the people are afraid, and then to the people are praised, the best is the people do not know. "Li is somewhere between cursing and fear. "As a turtle representative, Li was once the object of Pan Haidong worship." Pan Haidong said, in fact, Baidu also has the opportunity, through the development of several epoch-making innovative products, to become a great company to lay the foundation. But Baidu is busy to earn money, busy to keep the traffic on their website, busy to fight large and small opponents, for the world left "there was a chance before me, I did not cherish" regret.
Li, the founder, chairman and CEO of China's largest internet market capitalisation company, is in the wrong whirlpool. "Maybe this is life. "said one of his employees.
Where exactly will Robin Li and his Baidu go?
The answer is that if the search engine business model does not die, Baidu will not die, because of the internal innovation of Baidu is not enough, it may slowly degenerate into an industry of ordinary enterprises.
More insiders believe that the rise of social networking sites such as Weibo will erode Baidu's inherent turf. "I can search in the micro-bonnet, but also to Baidu why?" "Pan Haidong said. "Dedoudo The Daw, hegemony is always temporary, Baidu so get down will be overturned." "Wang Tong, familiar with the search engine market, said.
Li, a powerful heart, does not know how long he can be quiet in anger. (Intern Shen Yinzu also contribute to this article) (Southern Weekend)