Rookie Quick Understand SEO

Now many enterprises began to pay attention to site optimization, SEO personnel also began to get up, because of the threshold of SEO is too low, so that the industry is too rampant, I have interviewed several companies, said: "We this recruit SEO, the probation period wages are not high, the specific salary when the right to judge according to your strength." "Every time this is the case, so I have chills, more than two years of SEO experience, or was mistaken for beginners."

What is SEO?

SEO for English "Search Engine optimization" abbreviation, in Chinese translation for "Search engine optimization", more rigorous definition: in understanding the mechanism of search engine rankings, the site for internal and external adjustment, improve the site in the search engine of the natural rankings, access to traffic, So as to achieve product sales or brand building process.

From the definition of analysis, first, understand the search engine: we should always pay attention to search engine ranking mechanism (because in the domestic is aimed at Baidu to do rankings, the following search engine to Baidu), that is, we should always understand the changes in Baidu, such as the 2013 Baidu "green" and "pomegranate" two algorithms, So recommended webmaster should always pay attention to Baidu's trend, you can go to Baidu Webmaster platform to view. Http://zhanzhang.baidu.com

Second, the site for internal and external adjustment (of course, we have to comply with the mechanism of Baidu, "Green Luo" "Pomegranate").

1, internal adjustment: keyword research, site structure optimization, page optimization, code optimization.

(1) Keyword research: keyword selection, keyword competition degree research, core keyword determination, long tail keyword, keyword trend fluctuation and forecast.

(2) Website structure optimization: Generally speaking station for flat tree structure, clear breadcrumbs (not more than three layers), XML site map, 404 pages, url static or pseudo-static, etc.

(3) Page optimization: page title, description, keywords, text keyword density, h1/h2 tags, internal links, anchor text, pictures of the ALT attribute, etc.

(4) Code optimization: DIV+CSS layout page, reduce the page size, less use JS code, clean up the garbage code.

These are also commonplace things. In this also does not make the detailed explanation, simply skips over.

2, external adjustment: External adjustment is mainly reflected in the construction of external links.

As a result of Baidu "Green Luo" algorithm to the garbage link hit, and Baidu encyclopedia to cancel the expansion of reading, and in reference to the chain added nofollow to shield, the former A5 cancellation of the signature, making SEO high-quality outside the chain of resources gradually reduced, However, only the individual believes that the current construction of the chain can choose professional to the high weight of the place to contribute, as long as the high quality, reproduced increased, the chain naturally went up.

Third, get the natural ranking, to achieve product sales and brand building purposes.

SEO to do the above work is to improve the natural ranking of keywords to complete product sales and brand building. Please remember the words behind. SEO is just a part of network marketing, everything is to convert to the highest principle, do not SEO for SEO.

Or the above said very one-sided, but I only 2 years of SEO work experience to understand the income. Hope to have just entered the SEO industry to help friends.

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