Rookie Seoer Talk: Do you really know how to improve the user experience?

Often hear seoer say to improve the user experience, then what is the user experience? and how to improve it? Today, the pony will discuss with us.

One: Website user experience

See this title, some people will certainly doubt, the user experience is not all the same? Why do you call the website user experience? Please listen to the pony slowly said, like when we buy products, the owner of the intimate service, as well as problems, patient answers, after-sales service and so on, these are the user experience, but also belong to emotional marketing, But this user experience is not a site user experience, because we seoer for the site, so we focus on the site user experience.

What is a Web site user experience? Is there a lot of traffic on our site? What does the user focus on each time they visit our site? Which page is the longest to stay on? And so on, combining these data seoer to optimize the website, and then improve the conversion rate of the website, And this optimization process is to improve the site user experience.

Second: To test the truth

Site user experience directly determines the outcome of our seoer is to be defeated, this is also a small immediately article "Want to do a good job seo will have to fix the mother-in-law first" Inside said, the user is our Seoer service the highest object, then seoer what method to improve the user experience? We need to experiment. Like every big game developed, there will be an inside, is to let the player to experience, and then see how the user response, if the player experience is very good, soon this game will be public test, if there is a problem, will be updated to solve. So we seoer for the site must learn to experiment.

Three: How to test

Starting with the design of the website, first is the home page, this is the most important, because the user clicked in, the first thing to see is our home page, like looking at a person's appearance, if you see a woman first eye is unsightly, you will have the next communication with her? Of course, this metaphor is a little exaggerated, The main want to let Seoer understand the home page is a very important place, we seoer personnel can set our homepage several templates, and then through a number of forums, blogs, social networks to poll polls, select the most popular templates, this is the most classic way to improve user experience.

Seoer also to carry out multivariable test, that is, on the home page to show the enterprise's products, see the conversion rate has no effect, the home page change click the position of the button to see the user more inclined to what kind, users can be very eye-catching on the site to find their products, as well as product introduction or content page away from the homepage and so on, Multivariable test to test the best design of the user experience.

Four: The significance of improving the website user experience

Pony believes that the site user experience is related to the site's prosperity and decline, imagine, ranking again high, show a lot more, if the site user experience this ring is very low, what will be the result? You don't need a pony to say, everybody knows. Who are the top clients we seoer? Yes, that's the user. So seoer pay attention to is to improve the site user experience, in order to improve the conversion rate for our website!

Article from http://www.waszj.com/Village Pony Original, reproduced please indicate the source and author.