Rotting corpses buried in an Apple cemetery.

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Apple's new product launches again, the world is dumping again, on average every two seconds there will be a review of the company, Science and Technology, economics, finance, society and medicine and other fields of experts have smartly to deconstruct every Apple new product, gushing about how the ipad Air2 will revive the tablet, The imac is also likely to hit the corporate market, and it is undoubtedly the Apple revolution that has come, and people are always looking forward to a new iphone myth. In fact, the amid of the Lord is not to leave one or two of the world's best mobile phones, but in the world to create a flock of culture. From the beginning of the iPhone5, some good people always have to analyze in detail, consumers will certainly not bird apples, at least, there is no kidney to sell it.

But in the past few years, amid the death of the Lord, Apple's new product launch is always the most popular event in the global scientific and technological community and society as a whole, and with the World Cup, "people who do not know the ball always say their favorite football player is Duncan", when Apple's new listing, there will be a large number of technology blind worship, The aunts suspended the square dance run to New York snapped up the latest iPhone6, they do not understand the retain screen, but also do not understand NFC near-field communication, but they know iPhone6 is a good thing, at the same time can send a windfall, these allusions together with the college students selling kidney added Apple's legendary color.

War in peacetime, see no smoke but more tragic, the form is also dazzling, condensed into science and technology game, economic competition and the World Cup, it can be said that Apple every time the new product launch is a small science and technology war. Since it is the war will always have blood, is a millions bone withered, bright and beautiful spotlight, never to those buried in the graveyard of rotting corpse, they can only wait for the vicissitudes of change, in a more micro-form to seek rebirth. Since 2007, we seem to be accustomed to this "suddenly which famous company" on the beat of the bankrupt, the fittest and full of life helpless. Perhaps, the world has no right to criticize Apple's perfection and strength, but at the very least, we should also properly sing a beautiful elegy to those who are going bankrupt or difficult business, moreover, the death melody is sometimes very beautiful.

Sapphire, crushed on the Apple lane

IPhone6 is fascinating, except that the screen size is 4.7 and 5.5 inches apart, there is another important factor is the rumored sapphire, especially suitable for local tyrants purchase. Imagine that the big guy is eating, you suddenly pulled out a beautiful mobile phone to send a friend circle, beautiful sapphire screen shiny, it will be bright blind eyes, the superiority of the soaring speed. But at the IPhone6 press conference, we did not see the sapphire, the speculation spread rapidly, optimistic experts agreed that this is Tim Cook hunger Marketing, until the supplier GTAT announced bankruptcy on October 13. According to Gtat's popularity, in theory there should be some special reports, but unfortunately, the news is still in the sky about the popularity of Apple sales.

In fact, the fate of sapphire manufacturers is just a microcosm of the apple industry chain today: more and more companies want to rely on Apple's fast track, not immortalized, how can you send a windfall, regardless of the display, battery, camera, frame the main components of the revenue, A small business that supplied Foxconn with a protective film, ate Apple's orders and grew as a super-Marie ate mushrooms.

But to get on the Apple Express is also very expensive, not only to endure their overlord clauses, but also to do a good "bet" feeling, unfortunately, Gtat's luck is very bad, lose the naked. According to foreign media reports, because IPhone6 failed to use the sapphire screen, resulting in GTAT's share price plummeted, the black trading day, the share price from $11.05 to $0.8, down to 92.76%, the market value evaporated $1.4 billion, and then declared bankruptcy after the desperate. Insiders revealed that, in order to catch Apple's ride, GTAT and Apple to sign the OVERLORD clause: within 5 years, GTAT can not be a similar screen to other enterprises, if they do not reach the quality and capacity of Apple requirements, will not get all the money, more bitter, the contract clearly stipulates that Apple has no obligation to buy screens from Gata. Because the sapphire screen failed to pass Apple's rigorous stress test, which led to the IPhone6, it is for this reason that Apple did not pay the remaining $139 million, directly pushed Gata into the abyss. Now, it's a bit brutal and cruel to describe the sapphire business as "The wretched man must have a hateful place," but that's probably the case. In fact, dare to pick up Apple orders, can not deal with its abnormal quality and capacity requirements, and can swallow its "overlord clause" is still safe, generally have a strong vitality, or is China Unicom-style state-owned enterprises, or Foxconn this cost control ability to abuse to the extreme of the enterprise. Obviously, Gata has not possessed these qualities, can only be steadfast to die.

Works of art, without a dull manufacturing process

Talking about the relationship between Foxconn and Apple, the industry has been circulating a very classic joke: two companies like lovers in Love, sometimes you Lennon I Lennon, happy, sometimes fell dishes bowl, tensions, but eventually will sleep together, this section basically outlines the state of cooperation between the two top enterprises. Now that Apple is Foxconn's number one customer, and Gou is at all costs to meet orders, Foxconn has even slowed down its transformation plans, despite the basic quality, yield and capacity. Anyway, I got all the news about Foxconn, did not feel its automation, branding the process of what to do. If it is to say that they have been working hard, the state is only "difficult."

The birth of a great product is often accompanied by a dull manufacturing process (and perhaps only baby's manufacturing process can make humans memorable and enjoyable!) If this boring is imposed on a natural person's body, not too much time, she may be crazy, with the "New Weekly" words: The assembly line workers, two hours can look to a lifetime. Foxconn's beauty is that it will be able to maintain this "next second" in a very good, long-time state of collapse. Rumors of the iphone assembly workshop, the main color is all green, the purpose of the staff a relatively sober impression, to alleviate the fatigue caused by repetitive work, but obviously this little skill is a drop in the bucket, because the IPhone6 process complex, the process of a large increase, the assembly line has to increase about 30%, Coupled with some of the automation equipment, each section of the staff is unlikely to look at the end. Working hours, the pipeline is the same as the perpetual motive, never stop the rotation, the material flow out, simple processing after a steady flow, the rhythm, employees often feel that there is no time to work, every time to watch the table only after 5 minutes ... The operator in the workshop was in a very good condition, and the engineers outside the workshop were also quarrelling, and they needed to increase the IPhone6 assembly UPH (hourly output) to 310pcs to meet the customer's perverted order requirements, as instructed by Apple. In order to achieve the goal, the scene of IE will be actuarial each person's action time, every wave, every screw, every time a piece of tape will be recorded in the engineer's assessment report, used to calculate the goals can be achieved, this is simply not efficiency, this is simply self-abuse.

I think that anyone who knows Foxconn will not easily curse the factory, if the "news broadcast" reporters can come to interview, can definitely write a praise "Chinese workers have the power" of the commentator article, we do not mean to criticize Foxconn's blood and sweat and tears, but often feel unworthy of it, Each of them assembled a iPhone6 income of only 25 dollars, no, it is 25 yuan. Just as Cook was wondering if the cash was too much, the Chinese workers who created huge profits were still in the evening, hesitant to spend 2 bucks on the back of the dorm, perhaps cheaper to walk.

Samsung, love and hate are endlessly intertwined

War needs bloodshed, a group of young people with patriotic sentiments, willing to run to the battlefield to let people, at the very least, they are satisfied with the spirit, is rich, is dignity, Foxconn, Gata and all the apple industry chain companies, probably all of this. Foxconn workers are underpaid, but still have to save 5 months of money to buy an iphone Plus, looking forward to going home to tell their parents: look, this is my assembled mobile phone, how nice!

If Foxconn is still a little "following jobs change the world, with Cook to drink soup" of the spirit of food, then, in today's era accidentally made an Apple opponent, or let Apple to find the enterprise is a bit unlucky: Nokia once occupied the mobile phone market share of 40%, rage, Finnish companies have been synonymous with mobile phones for a long time, and are now buried in graves, presumably without a full body, in fact, they have already let Big Brother Microsoft burn a pile of ashes, turned into a wisp of green smoke disappeared; As for Japan's booming electronics companies are also in a unified decline, this does not seem directly related to Apple, They have not even been able to become their immediate opponents, but Apple's products have a very profound impact on it. The iphone turned out, not only to rewrite the field of mobile phones, but also to subvert the game consoles, MP3 and other industries, such as Sony and Panasonic, their Walkman directly into the consumer of passers-by, PSP, PS4 game in the professional, also did not have the ability to "Angry Birds", in short, they can no longer back to the peak.

Opponent, the other hand of achievement of the dream, fortunately, Apple has a "cold sweat" opponent. In the third quarter of 2013, Samsung surpassed Apple from both revenue and profit, and the production of more than half of the iphone's parts appeared to be a win-win trend, but it was a virtual fire, and in the fourth quarter, Apple took the top spot with IPhone5 local tyrants and seemed to have failed to give South Korean companies a chance. In the previous earnings, Samsung's revenue was $51 billion, down 8.9% from a year earlier, with a profit of just $6.09 billion, down 19.6%, and, more frightening, analysts predicting that this was not the worst case yet, and that IPhone6 had not yet made full force, and once the sale was transparent, Still don't know what kind of gap is there? Looking back, Apple and Samsung this pair of friends, really love and hate entanglement endlessly, Lee and his children on the one hand looking forward to IPhone6 can sell, so that their chips, batteries, display production line does not stop, but the same can not hope it too hot, after all, the Galaxy series to survive, This tangle of people really can't stand it.

Buried in the Apple Cemetery, the rotten corpse, is emitting a strong death, but also hope that there are one or two can reincarnated, let today's science and technology more beautiful! (New discoveries of science and Technology, Constantine/Wen)

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Rotting corpses buried in an Apple cemetery.