RTB Business Knowledge 2-OPEN-RTB panorama

One, preface

　　OPENRTB This is a set of open-source bidding advertising system, from the IAB contribution, well.

There are many values too, providing the SDK API interface documentation, sorting out the relevant information. It mainly includes its eco-map system, business process and basic object model and data model. Based on the interface derivation process. may not be accurate, but it is a very good worthy reference.

In addition, its definition of the object, the setting of attribute parameters, the definition of related types, has a very good reference value, perhaps will be shared to everyone.

Second, ecological atlas

A simple and clear structure. Let's take a look at the main explanation:

ssp-supply-side platform. Face advertising audiences.

dsp-demand side platform, face advertisers.

adx-Auction trading platform. Face advertising service operators;

dmp-Data Service platform. Crowd orientation and media orientation support;

Third, business process

(1) Bidding request: The audience opens the relevant media, the SSP initiates the Advertisement content bid request, bidder-server the bidding service to accept the plea;

(2) Bid return: The DSP responds to the bid request. Make bid quotation;

(3) Result feedback: Win-notice Returns the result of the deal;

Four, the object model

V. To be continued before the end

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RTB Business Knowledge 2-OPEN-RTB panorama