Rui Barquan on the International advanced Road of China Mobile app

In today's 3.0 era of interconnection, a complete system of mobile, interactive and globalized is already formed. Rui Barquan also in the year-round with domestic and foreign customers to communicate with some of their own views.

The development of domestic mobile industry has been very rapid, but it is because of the continuous rise of various types of enterprises, can eventually occupy a place in the end is a minority. In the domestic market, reputation and brand influence on the mobile internet in the field of development role can not be underestimated, fan operation to drive the market benefits is to do well. But in foreign unfamiliar environment, the brand influence of the initial market may be almost 0, and the local young people's psychological appeal of the grasp is far from the domestic, its fan influence how big or unknown.

as we all know, although the domestic market is a large number of users, but the overseas market space is broader, overseas users have a higher proportion of pay habits than domestic users. Coupled with the need for mobile apps that have long demonstrated cross-border cross-boundary features, the global App Store has provided a good platform for many apps to be relatively low-threshold, saying that the "soil" that expands into overseas markets is ripe. However, it is not uncommon for mobile products to enter overseas markets, but there are few outstanding performance.

through the investigation of the market and the data returned by the Overseas Research and Development Center, Rui Barquan has made some analysis. Opening up any new market is faced with huge potential risks, ignorance or subjective knowledge of the market is likely to lead to a crushing defeat, so it is essential to conduct research on the target market before opening up new markets. National conditions, cultural differences and national preferences, the use of language habits, including the use of words must take into account the local market, local culture of the general habits.

on this basis, with a large environment, the content and services provided by the app also need to be combined with the local situation. Keeping the data up-to-date, as well as how to guide users, and allow more people to participate in providing advice and so on, appears to be necessary to set up local operations teams, which in the meantime implies a sharp rise in risk, so be careful to step in.

Rui Barquan that the mobile app market is like other industries to go global, but the content, channels, language, services must be adjusted according to the actual situation, in order to better adapt to the domestic market with a completely different environment caused by the loss and pain!