Rules for handling Web pages that are not valid

Every site will have some invalid pages, or even empty pages, these pages are very unfriendly to the user or the search engine, if the user came in to find this page what content no user will immediately close the page away, and search engine spiders crawl the site when the discovery of a large number of pages are not content will also affect the ranking and weight of our site. So we need to deal with these invalid pages, today to share with you the rules of the processing of invalid pages.

One, invalid page refers to which

1. For the search engine is not indexed value of the page is invalid page, generally refers to the content of the page, including our website registration page, landing page, repeating page and so on.

2. Pages that are of no value to the user (requirements)

When a user entered the page of our site, the user found that the content of the page is not what he needs, or the content of the page did not solve his search for the keyword problem, or the page ads too much directly affect the user for the content of the text of the page reading, Then this page is a page that has no value to the user or does not meet the user's needs.

Sometimes we deliberately for the search engine spider to do the article may not be able to read to the user, but also to the user is worthless.

Second, the site has a large number of invalid pages is dangerous

Whether it is the mall or corporate websites, blogs and other invalid pages is unavoidable, but a proportion of the problem.

Empty pages and Content-free pages will directly affect the weight of the new station, included and ranked, serious words will be directly to the site K off, and for the old site, if the old site has a large number of content-free pages and empty pages, will directly result in the site's user experience score drop, serious will lead to the site down right.

For example, the new station our content has not been filled, only a few of the other articles are no content or repeat the page, at this time we are online, will directly extend the search engine collection of our site, if our site has not changed is still a lot of content and duplicate pages, Then the search engine will think that our site is a bad site.

For example, our old website, we are a product site, we according to the needs of users to locate, product classification is very fine, but some product categories below the content of the page is blank or repeated, so the user's browsing experience is serious damage, our bounce rate will gradually rise, Directly lead to the decline of our keyword rankings.

Third, the invalid page processing

1. Manual Handling

Many people in the processing of invalid pages may be the first thought will be used robots or nofollow to block the page, but this method is not very good, the effective cycle of robots is not fixed sometimes very long, which is not good for our site.

The most direct way is to manually deal with the page, that is, for this page we are reasonable to add relevant content and information, such as contact us this little content of the page, we can split in the original only phone, address, name of this information based on the increase in the user's message section, Write about the advantages of their products or we give users the service commitment and so on.

2. Handling of the entrance

For invalid pages, we have to promptly remove the entrance to the page, and so we fill the relevant content on this page, we give the page to the user to browse the portal.

3.ROBOTS. TXT shielding

Some invalid pages we need to use a screen, such as our enterprise product site, there may be such as sales network of the page, this page is often a map of the picture to tell users our sales network can reach where, but this kind of page for the search engine is an invalid page.

For example, the consultation page of our website, this kind of page is embedded in our website a JS, like such a JS page is an invalid page, should be directly shielded off.

4. The processing of the Relativity page

Registration page, landing page, mall shopping cart, order page, the Personal center of the Forum, blog Message page and so on these pages are the relative pages, these pages are useful for users, contains a lot of user information, and for the search engine is not much effect on the rankings are not contributing value, is not required to be crawled by search engines, so that the registration page and landing page is also needed to screen.

5. Forum Paging processing

Our forum posts will produce a lot of paging as we keep replying, from the first page to the nth page, the similarity and repetition of these pages is relatively high, in this case, we can add rel=canonical this tag in the tag to solve the forum posts page duplication problem, Baidu began to support the canonical this year.

Summary: For the site's invalid page we can not ignore, to timely processing, to prevent the search engine for our site to buckle points, especially the new station, such as My site (www.xiaolvseo.com) often monitor will produce invalid pages, check whether the robots spelled correctly.