Running life and projects with a "dummies" mentality

In the past, my mother told me that we should be open-minded and don't worry about it. Why? Mom said, if you look at the streets that sell melon seeds, they like them most, but they can only sell melon seeds all the time. At that time, I still don't understand. I thought we should be smart.

In the past, my mother told me that we should be open-minded and don't worry about it. Why? Mom said, if you look at the streets that sell melon seeds, they like them most, but they can only sell melon seeds all the time. At that time, I still don't understand. I thought we should be smart and exquisite. Everything should be known. The so-called profound knowledge is the highest realm of life.

Later, I experienced many things, saw many stories, and had many questions. Why do some people look so smart that everything can be solved, but nothing can be found at the end? I clearly remember that there was an uncle next to the teaching time. he was the first to make a statement in the accounting speech, but he was still a farmer and he lamented that, why is it that he is so smart? I cannot figure it out.

Later, when I read some books, I saw some bosses who could sell their clothes to their employees and then pay their employees. I also saw some bosses doing things very well, after a few negotiations, I signed a contract for cooperation. I even saw that some bosses provided services to other companies free of charge. I thought these people were dumb. But soon, some facts broke my ignorant conjecture that these bosses were all very expensive.

So I had a strong contrast and contrast in my heart. Some people look at the past as smart people. they talk and do things everywhere. Why can't the boss become a career? Those who look silly, like those who have been around for a long time, can become entrepreneurs? Is it because some people are too smart, too computation, so they lose a lot of opportunities?

Once, I thought I was a smart person. When talking to people, I like to come up with one or two technical terms from time to time, secretly liking others' ignorance. When talking about business and cooperation with others, I always want to shake my mind and make some low prices helpless. I thought it was my superb performance. Even when I talk to others, I sometimes deliberately delay for a few days. I want him to know my wisdom. However, it is a pity that I tried to show off my cleverness so hard that I did not get the so-called others' ideas that I was smart and increased my affinity, the partner doesn't want to work with me or make things messy, or even almost transfer me to these things. At this time, I knew that I was so stupid. Some philosophers speak well. when a person thinks he is smart, he is actually the most stupid. In the present view, it is so profound.

I,

I remember once, I talked to other companies about software development cooperation. Is a mobile client APP. Is a friend's project. When I took this project, I conducted comprehensive product analysis and planning and conducted psychological analysis on the target market user groups, and made a development plan overnight. My friends felt quite satisfied. Then, make a quotation based on the specific website and product. After discussing it with the technical team, I asked them to offer a minimum price of about 20 thousand or more. Then I thought, should I make some money? I admit, at this time I was playing a clever game. Then I added about 2000 or 3000 yuan to the offer and reported it to me.

After receiving the offer, I felt quite satisfied. But I think the price is a little higher. I calculated for him how much money an Android system needs for an IOS system. then I told him that during the three-month development process, we only earned 2000 or 3000 RMB in addition to manual expenses. My friend said, well, let's think about it.

A few days later, my friend told me that they have found a development company to help them develop the program. Speaking of this, I regret it. If I was not so greedy at the time and didn't add that 2000 or 3000 yuan, maybe our cooperation would become. People, without knowing it, will expose all kinds of human weaknesses. Once the weakness of human nature begins to be revealed, it will inevitably affect our work and our development.

Compared with the successful entrepreneurs who walked past, they suddenly felt small and ashamed. A wise person will inevitably get a lot of money. Whether it's being a person or doing things. I deeply understand this point.

II,

I still remember one time when the company was developing a website. Because there was no artist in the company before, you need to find a part-time artist to help design the homepage and internal page chart. We finally found a web designer who felt reliable and had some skills.

I asked him how much he needed to design a set of pages based on my sketch. At that time, he gave me some suggestions and said what kind of website to be created and what effects to be achieved, and then I recognized it on the surface (I admit that it was hypocritical at that time ). Then, how much does it cost? He said about 8000 or 9000. I took a breath.

I will say that one thousand pieces of a set of pages will be reported to you. This artist does not work. So I said, "I don't know if people sympathize with me, pity me, or despise me, and I agree. Then, when the artist was doing this, I thought about how much guidance I should give as a corporate legal representative, so I just gave a finger. After a while, I felt that this page was not easy to see and the buttons in that place were not good. when it comes to this, I would like to pay tribute to which brother. I asked him to be so rude that he could endure it, this is very respectable.

Here, I am talking about where to change the page with only one thousand pieces of value in the work cooperation. Finally, one day I found something wrong, and my own things were delayed. The time has passed for two months, and the page is still messy.

I am very annoyed. I asked the artist. The artist said something that I will remember all my life: at first, you thought that website design was not worth the money. This shows that projects in your philosophy are not worth the money. Since it is not worth the money, you just need to cooperate with me. why should I remind you?

I really want to slap myself! This is the huge loss of self-intelligence. If I was a little dumb and dumb at the time, I would be more free and cost-effective to my partners, and they would certainly do their best to do things well, I am not professional enough to influence my work.

3,

After talking about the two episodes above, let's talk about projects. After my own profound lessons and painstaking changes, I have repeatedly called on the column that project creation is a systematic task, including positioning, product, marketing, and promotion. Positioning and products are top priorities. This part also includes website construction. An internet project is developing well or badly. The two projects can lay a direct Foundation at the beginning. However, most people think that website creation is only a technical activity. since it is a technology, it can be done. You can simply outsource a company for thousands of dollars. I don't know whether this is a contempt for technology or something. But what I want to say is that website creation is not a one-sided technical activity. It includes user psychological needs analysis, positioning determination, product psychological analysis, product function analysis and discussion, self-marketing system design, page layout display, and simplified functions. These steps include both marketing and user psychology and behavior, and more operational design components. It is not just a few lines of code that can be fully summarized.

Unfortunately, the current website is basically not technically familiar with products, products do not understand marketing, marketing do not understand operations, and information cannot be integrated between these users, resulting in the weakness of the product itself, it also makes most websites uncharacteristic and cannot retain users.

Then again, if a founder or business manager sees an extremely important Foundation, he can handle it as easily as possible. The website design concept and project operation concept are the same as the enterprise business philosophy.

That is to say, if you are clever in your preliminary basic work and want to be opportunistic, you can just give some money and want to play FB, if the next operation costs countless users, don't blame others. You are a wise person.

IV,

Let's talk about operations. During this period, I have been exploring network operations with my friends and I have also showed my products. In the previous article, I seem to have mentioned three aspects of conventional operation: positioning, product, and marketing. The first two aspects are the issue of website construction. you can revise the website as early as possible, find a master to design it well, and lay a good foundation to make it practical. In principle, any website can be differentiated. However, because the project owner is opportunistic, untrustworthy, or cannot afford to be smart, he always thinks that he can do anything, and the final project or product has nothing to do with it. Are you looking at the imitation plagiarism? This evening, I saw a website that counterfeited Pinterest without any special features. I don't know how he persuaded me why the project user came and why he left it?

Let's talk about the issue of marketing and promotion. There are two methods for marketing and promotion, which are free of charge, effort-consuming, and development like snails. in terms of cost, free of charge is actually very expensive, raise a few more people to raise their salaries every month. it's also money! There is also a charge. the charge is generally based on the brand operation idea, that is, PR as the forerunner, and then the media along with the operating methods, the focus is to do a good job of planning content, the brand we strive to make is premium, not just a brand.

It is speechless that a friend found me and said that they are going to spend five thousand RMB for brand operation, how much effect they need, and how much conversion rate. I just want to say, you have killed me! I really cannot do that height. Try to think about it. a brand costs five thousand yuan. isn't that something you don't even trust yourself? If you do not believe this brand, will the user trust this brand?

Users are not dummies. No matter how you do marketing promotion or story-telling, do you have to spend more energy? If everyone is very smart, spending a dime to cheat users all over the country, are you still using professional PR planning? You can do this. Ye Mao only has to go home for porridge. Are you right?

Conclusion:

After reading so many times, I often wonder whether we are too smart because of our poor career or something? Should we be stupid? What do people think should they do if they are stupid people and do projects?