2. A successful sales promotion is not an accidental story. It is the result of learning, planning, and applying the knowledge and skills of a sales representative.
3. Sales Promotion is entirely the use of common sense, but only those concepts that have been proved by practice can be applied to the consortium.
4. Before achieving an astonishing result, you must make boring preparations.
5. Preparations and plans before the sales promotion can never be neglected or put down. Only after preparation can you win the prize. Prepare marketing tools, opening remarks, questions to be asked, what to say, and possible answers.
6. The strength of full preparation in advance combined with on-site inspiration is often easy to break down strong opponents and achieve success.
7. The best sales representatives are the sales representatives with the best attitude, the most abundant commodity knowledge, and the most considerate services.
8. efforts must be made to study and record the information, instructions, and advertisements related to the company's products. Meanwhile, efforts should be made to collect competitors' advertisements, promotional materials, and instructions for research and analysis, so that we can truly know ourselves and ourselves. take corresponding countermeasures.
9. sales representatives must read more books and magazines related to economics and sales, especially newspapers every day to learn about national and social news and news events and visit the customer's day, this is often the best topic, and it is easy to understand.
10. The way to obtain orders begins with looking for customers. It is more important to train customers than the current sales volume. If you stop adding new customers, the sales representatives will no longer have the source of success.
11. Transactions that do not benefit customers are also harmful to sales representatives. This is the most important business ethics principle.
12. when visiting a customer, the sales representative should stick to the principle that even if he falls down, he should take a handful of sand. this means that the sales representative cannot return empty-handed. Even if there is no deal in the sales promotion, the customer must introduce a new customer to you.
13. Select a customer. Measure the customer's willingness and ability to purchase, and do not waste time on hesitant people.
14. The important rule of strong first impressions is to help people feel important.
15. punctual appointment-late means: I don't respect your time. there is no excuse for being late. If you cannot avoid being late, you must call the phone before the agreed time to apologize and continue the unfinished sales promotion.
16. Promote to the right-holder who can make purchase decisions. If your sales target has no right to buy, you cannot sell anything.
17. Every sales representative should realize that sales can be successful only when you are staring at your customers.
18. It is a work and strategy that the sales representative must prepare in advance to make the customer feel helpful and negotiate smoothly.
19. The sales representative cannot make a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.
20. Understand your customers because they decide your performance.
21. Before becoming a good sales representative, you should become a good investigator. You must discover, track, and investigate the customer until you can understand everything about the customer and make them your friends.
22. Believe that your product is a necessary condition for sales representatives: This confidence will be sent to your customers. If you have no confidence in your products, your customers
Naturally, it will not have confidence. The customer is persuaded by your deep confidence, rather than being told of the logic of your speech.
23. Sales representatives with good performance can withstand failures, partly because they have full confidence in themselves and the products they sell.
24. Understand customers and meet their needs. Without understanding the customer's needs, it is like walking in the dark, in vain and unable to see the results.
25. For sales representatives, the most valuable thing is time. Understanding and selecting customers is to let sales representatives focus their time and strength on the customers who are most likely to buy, rather than those who cannot buy your products.
26. There are three rules for increasing sales:-Concentrate on your important customers; 2. Concentrate more; 3. concentrate more.
27. Customers have no distinction between high and low, but different levels. The number and time of visits can be determined based on the customer level to maximize the effectiveness of the sales representative's time.
28. Close to customers must not be formulated in a regular fashion. We must make full preparations in advance to adopt the most appropriate approach and opening remarks for various types of customers.
29. Sales promotion opportunities are often short-lived and must be judged quickly and accurately, so as not to miss the opportunity, but to create opportunities.
30. Focus on the right goals, the right time and the right customers, you will have the Eye of the Tigers.
31. The golden selling principle is that you treat others as you like others and others as you like. The platinum selling principle is to treat others as people like you.
32. Ask the customer to talk about themselves. Let a person talk about yourself and give you a great opportunity to explore common ground, establish a good feeling and increase the chance to complete sales promotion.
33. Sales promotion must be patient and constantly visited, so as not to be in a hurry, but not to take it lightly. You must be calm and clear, and facilitate transactions at the right time.
34. Customers refuse to sell goods. Do not be discouraged. Further efforts should be made to persuade customers, find out the reasons for rejection, and then take the right medicine.
35. If you are curious about the people around the customer, you should give them a warm and patient explanation and introduction even if you cannot purchase them. Notice that they are very likely to directly or indirectly affect the customer's decisions.
36. Sales to help customers, rather than for commissions.
37. In this world, what do sales representatives rely on to draw the hearts of customers? Some people use the agile thinking and well-developed logic to make people laugh: Some people use the dynamic voice to make people feel deeply touched. However, these are form problems. At any time, anywhere, to persuade anyone, there is only one factor that always works: sincerity.
38. Don't sell but help. Selling is to stuff the customer, but to do things for the customer.
39. The customer uses logic to think about the problem, but what makes them take action is feelings. Therefore, the sales representative must press the customer's button.
40. The relationship between sales representatives and customers never requires formulas and theories like calculus. What is needed is today's news, weather, and other topics. Therefore, do not try to make the customer tempted by simple reasons.
41. Impress the customer's mind rather than his head, because his heart is closest to the customer's wallet pocket.
42. When you are unable to answer your own objections to the customer, you shall never give up, cheat or deliberately refute them. You must give answers as much as possible. If you cannot give answers, you must ask the leaders as soon as possible to give the customers the best, satisfactory, and correct answers.
43. Listen to the purchase signal-if you are very attentive, when the customer has decided to buy, it will usually give you a hint. Listening is more important than speaking.
44. The rules for selling games are a series of activities aimed at transactions. Although the deal is not equal to everything, there is no deal.
45. Transaction rules-requirements: customers are required to purchase the service. However, the reason why 71% of sales representatives did not reach a deal with the customer is that they did not submit a deal request to the customer.
46. If you do not request a deal from the customer, it is as if you have targeted the target but have not pulled the trigger.
47. At the moment of your deal, you are confident that you are the embodiment of success, as the old saying goes: Success comes from success.
48. If the sales representative cannot ask the customer to sign the order, the product knowledge and sales skills are meaningless. If you do not make a deal, there will be no sales. That's simple.
49. Failing to get an order is not a shame, but it is unclear why the order is not.
50. The suggestion is to propose a suitable solution to the right customers at the right time.
51. Persuade the customer to take action now. If the transaction is delayed, the chance of the transaction may be lost. -The sales promotion motto is: Today's orders are in sight, and tomorrow's orders are far away.
52. Overcome the transaction obstacles with a confident attitude. Sales Promotion is often the ability to present and create purchasing confidence. If the customer does not buy a letter or B, it will not be cheap, and the low price will often scare the customer away.
53. if no deal is made, the sales representative should immediately make an appointment with the customer for the next meeting date. If you and the customer face to face cannot make an appointment for the next time, it will be difficult to meet this customer in the future. Every phone call you make must at least facilitate some form of sales.
54. a sales representative can never treat a customer rudely because the customer did not buy your product. In this way, What you lose is not just a sales opportunity-but a customer.
55. Tracking, tracing, and re-tracking-If you need to contact the Customer 5 to 10 times to complete a sales promotion, you will have to wait until 10th times.
56. Get along with others (colleagues and customers. Sales promotion is not a success scene. We need to work together with our colleagues to become partners with our customers.
57. Hard work will bring luck. Take a closer look at those lucky people who are lucky. Good luck is what they have gained after years of hard work. You can be as good as they are.
58. do not blame others for failures-taking responsibility is the pillar of doing things, and working hard is the standard of doing things, the completion of a task is your reward (money is not a reward-money is only a subsidiary of the successful completion of the task ).
59. Stick to the end-can you not regard it as a challenge, not a denial? Are you willing to stick to the five to ten visits required for sales promotion? If you do, you will begin to understand the power of persistence.
60. use numbers to find out your success formula-determine how many leads, calls, potential customers, talks, and product introductions you need to complete a sales promotion, and the number of backtracing requests, and then follow this formula.
61. Face your work with enthusiasm-make every sales promotion feel like this is the best time.
62. impress customers-this impression includes a new warehouse, a new image, and a professional image. After you leave, how do customers describe you? You are always impressed by others, sometimes dim, sometimes clear; sometimes good, sometimes not open your mouth. You can choose the impression you want to leave to another U, and you must be responsible for the impression you leave.
63. The first law of marketing failure is: compete with customers.
64. The most brilliant competitor's offensive is the demeanor, goods, enthusiastic service and professionalism. The most foolish competitor attack, that is, the opposite party's ill words.
65. Sales representatives are sometimes like actors, but even if they are engaged in sales promotion, they must be professional, confident, and be sure that their work is the most valuable and meaningful.
66. Self-confidence-this is the most important one. If you love what you do, your achievements will be even more outstanding. Doing what you like will bring joy to people around you. Happiness is contagious.
67. performance is the life of a sales representative. However, to achieve performance, it is wrong to put the business ethics in disregard of the unscrupulous means. The success of Non-honors will plant the seeds of failure for the future.
68. Sales representatives must always pay attention to the monthly performance fluctuations every year and conduct reflection and review to find out the crux of the problem: human factors or market fluctuations? Is it a competitor's policy factor or a company's policy change? And so on, in order to grasp the correct situation, find countermeasures, complete the task, and create success.
69. pre-sales ADPs are not as good as post-sales services, and the latter will always attract customers.
70. If you send away a happy customer, he will publicize it everywhere to help you attract more customers.
71. Your neglect of old customers in terms of service is just the opportunity for competitors. It will not take long for you to fall into a crisis.
72. We cannot calculate how many customers are lost due to a small mistake-forgetting to call back, be late on a date, not to say thank you, or fulfill our commitment to the customer. These are the differences between a successful sales representative and a failed sales representative.
73. writing to a customer is one of the best opportunities for you to be different from or better than other sales representatives.
74. According to the survey, 71% of customers buy products from you because they like you, trust you, and respect you. Therefore, sales promotion is to promote yourself first.
75. etiquette, instruments, conversations, and manners are the sources of good and bad impressions of people getting along with each other. Sales representatives must work harder in this area.
76. Clothing cannot be perfect, but 90% of the people who meet for the first time are produced by clothing.
77. The first transaction is based on the charm of the product, and the second transaction is based on the charm of the service.
78. Credit is the biggest capital for sales promotion, and personality is the biggest asset for sales promotion. Therefore, sales representatives can use various strategies and means, but they cannot cheat customers.
79. Sales progress will be made when the customer talks. Therefore, when a customer speaks, he must be allowed to interrupt you rather than interrupt him. Sales promotion is an art of silence.
80. In terms of marketing, listening is more important than speaking.
81. The most common mistake in sales promotion is that there are too many sales representatives! Many sales representatives speak so much that they don't have the opportunity to give those customers a chance to change their minds.
82. win the favor of the customer before opening the sales promotion. The best way to win the sales promotion is to win the customer's hearts. People are more likely to buy from friends than from sales representatives.
83. If you want to make a successful sales promotion, you must press the customer's heart button.
84. It is estimated that 50% of sales promotion is completed due to the emotional relationship. That is to say, because the sales representative has not made friends with the customer, you are equal to making people out of 50% of the market. Friendship is a magic weapon for sales promotion.
85. If you make a sales promotion, you get a commission: If you make friends, you can make a fortune.
86. Loyal to customers is more important than loyal to God. You can cheat God one hundred times, but you can never cheat the customer once.
87. Remember: customers always like people and respect those who are worthy of respect.
88. In sales activities, character and product are equally important. High-quality products can win the long-term market only in the hands of sales representatives with excellent characters.
89. The sales representatives should jingle like a bell to praise customers.
90. You will lose a transaction with excessive enthusiasm, but will lose one hundred transactions with insufficient enthusiasm. Enthusiasm is far more appealing than rhetoric.
91. The bigger your business is, the more concerned you are about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.
92. The tough customer is the best teacher on the sales representative.
93. customer complaints should be regarded as a holy language and any criticism should be accepted.
94. Correct Handling of customer complaints 2. Improving Customer Satisfaction 2. Increasing the customer's licensing tendency 2. lucrative profits
95. The deal is not the end of the sales work, but the start of the next sales activity. The sales work will not be completed, but it will only start from scratch again and again.
96. the people who succeed are those who learn from the failure and are not intimidated by the failure. a sales representative should not forget the lessons learned from the failure, it is far easier to keep in mind the experience gained from success.
97. Failure to hit the target will never be blamed on the target. It is never the customer's fault to buy or sell goods.
98. Ask the secret of success of any professional sales representative. He must answer: Stick to the end.
99. Nothing in the world can replace persistence. Talent is not available-people with talent but nothing can be done are everywhere: Smart cannot-people are common to poor smart people, and education cannot-there are many well-educated people in the world who are everywhere. Only perseverance and determination are the most important.
Remember: the brightest light goes off first. Do not make a day star. Persistence can last for a long time.
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