SEO operation more and more difficult, optimize the cost is more and more high, coupled with the new media marketing is hot, standing in the company's leadership perspective, the specific site should not do SEO optimization, is the need to carefully weigh the next. So this article family than SEO night no shadow take the sale of Web site to say do SEO optimization choice.
First of all, let's think of a sales-oriented website, which ways users might find us?
1. Baidu Search brand keywords enter;
2. Search for keywords other than brand keywords to enter;
3. Enter through the Baidu bidding method;
4. Website URL in QQ Group, group promotion;
5. Access through social media articles, such as media articles and Weibo;
6. User recommendation, Word of mouth spread.
The above 6 ways can let users find our site, we have to analyze each:
1. Baidu Search Brand keyword entry
This first need to let users know our brand, this is the site to do a certain brand promotion, this promotion includes first up and offline. Offline, including print ads, car body ads, 30 percent pages, leaflets and many other ways, of course, these are the need to spend money. Online retirement includes search engine optimization, news marketing, social media marketing and word-of-mouth marketing.
(1) News marketing, we need to find a positive report on the mainstream media, not timed to increase the site of brand exposure and positive image building.
(2) Social media, certification micro-broad, the public can attract a lot of fans, increase brand awareness, but also accumulate a number of site potential users.
(3) Search engine optimization, in the mobile internet popularization of the big situation, the search engine is still an important Internet access, so for the search engine optimization, we just put the content to achieve the search results home page, as long as the user search for corresponding or related keywords, you can see the corresponding results page, and then click, is once and for all, The key is that the process does not need to spend money!!!
2. Search for keywords other than brand keywords enter
This is more clear, is the search engine keywords, find the corresponding search results, click to enter the site.
3. Enter by Baidu bidding method
This way directly to spend money, cast the corresponding word, when the user search for the corresponding word, you will see the first search results page, the position above, is in this way to row up. The effect is immediate, basically it can be guaranteed on the top of the position. This way for the higher customer price of the product sales promotion costs can be appropriately increased, and supplemented with search engine optimization.
4. Website URL in QQ Group, group promotion
This needs to be converted, how the user joins the group, by what way?
First QQ group number, group two-dimensional code is placed on the site page. And through the offline ads placed QQ number and two-dimensional code into the group of users not much (of course, except large-scale activities, but after all, large-scale activities are not often), other ways, social media articles put some QQ group number, QR code, social media articles can also use SEO ideas to get a better ranking, More social media restrictions are now becoming more restrictive, so it is mainly through the information on the website page. That can browse the site page, access to the site, the most cost-saving, the best way is to do search engine optimization, to bring the user volume.
5. Guided entry through social media articles, such as media articles, Weibo, etc.
This is one of the ways in which users are directed to our site, but now more social media restrictions are becoming stricter, with no advertising links and particularly obvious promotional traces.
6. User recommendation, Word of mouth communication
Have to say that this is also a way, but the user recommended the amount, may be relatively small. Word of mouth, I want to do a good service experience (consulting, problem solving, technical support, etc.) word of mouth will naturally be better.
The above is the family more than www.homebi.com night without shadow share of the user into the site of 6 ways, we summarize the site's search engine optimization is still very necessary to do. 6 main channels have 4 are can be integrated into the SEO thinking to do.
Sales site also want to do SEO optimization
