The tablet market is in the forefront of the history of the most critical PK, it is well known that the tablet market Apple and Samsung has been the industry leader, and in the fierce competition. The Samsung tablet seems to have more stamina. Many products with excellent performance are frequently introduced. The title of the king of the tablet is apparent.
Last year Samsung launched the Galaxy Tab S series with exceptional hardware and stunning Super AMOLED "natural" reduction capabilities by industry acclaim today. Samsung has also pioneered Apple's flagship new Galaxy Tab S2, which the industry feels is a sign that Samsung's ambition to suppress Apple has come to the fore.
The Tablet PC market is a long-time consumer.Start in the second half of last year. There was a recession in the tablet market.
Market Research Institute Digitimes study predicts global tablet shipments will decline by 15% in the third quarter of 2015 compared with the same period in 2014. Only in all vendors. Apple's decline was most pronounced, while Samsung's performance was the most stable. According to the market research firm IDC, Q2 Apple's ipad market share was 24.5%, down 3 percentage points from 27.7% in the same period last year, while Samsung's share is now 17%. The same period last year was basically flat, and it was clear that Samsung was less affected by industry volatility.
Then under the market adversity. Why is Samsung doing better than Apple? The root cause is that Apple's product line is too simple to target middle-and high-end consumer groups, and the product lacks features. Personalization is insufficient, so. As ipad users grow, the market is more easy to saturate, with limited room for growth. At the same time, Apple's ecosystem is well-known for its closure, which makes it the same in terms of product extensibility and connectivity. In the past, Apple in the product of a single show, we can accept the inconvenience caused by such a closure. But now Samsung and other competing products have been in performance to catch up or even surpass Apple, then Apple in the expansion, connectivity shortcomings will undoubtedly highlight------such as the internal storage space set "rigid", and to make a windfall, after all, the market 64G memory card sold more than 100 yuan, and replaced Apple ipad. The 64G capacity of the increase will cost more than 700/800 yuan! The out-of-the-box expansion interface, such as display, lack of USB, cumbersome data exchange, is also the same for many ipad users to upgrade the "no sense."
And Samsung's product line is relatively rich. The product can be launched for different user groups with different characteristics. such as entry-level tab A, Enterprise-Class tab A with S pen, high-end tab S and other products have a distinctive personality characteristics to meet the needs of different levels of consumers. In such a case. Samsung will be more resilient than Apple, and the outlook for the market is naturally better.
does Galaxy Tab S2 help Samsung victory?
Why should Samsung announce Galaxy Tab S2 at this point in time? There are two main reasons for these. First. Samsung recently unveiled a large-screen dual-curved mobile galaxy S6 edge. Give the user a small surprise, and then non-stop to announce the Galaxy Tab S2, more easy to form synergy effect, strengthen the position of Samsung in the eyes of consumers. Second, the announcement of the Galaxy Tab S2 before Apple announced the new tablet, Apple must form a strong repression, the Samsung tablet King of the confidence and ambition has been fully exposed.
Since it was first launched in Apple's flagship new product. Galaxy tab S2 is bound to take the "day". Just Next, Galaxy Tab S2 need to use a lot of other highlights to prove that they have the strength to suppress the apple, then the Galaxy Tab S2 What are the highlights worthy of concern? What is the impact of the Galaxy Tab S2 on the future development of the tablet? Let's take a few minutes to talk about:
Known. The Samsung Galaxy Tab S series was released last July in a positioning of the high-end tablet, its strong performance, high-quality color performance for the industry left a deep impression.
Judging from the actual performance. Galaxy Tab s also live up to expectations, and its presence allows Samsung to continue to run in the Android tablet market with 22.3% of the city. And a 32% increase in growth over the same year, which proves that the Galaxy Tab S is a very successful product.
The Galaxy Tab S2 not only fully inherits the excellent quality of Galaxy Tab S, but also "pupil surpasses".
On the one hand, the Galaxy Tab S2 Series's fuselage thickness is again optimized to 5.6 mm. Successfully squeezing out ipad Air 2 (6.1 mm) sits on the world's thinnest tablet, highlighting Samsung's excellent craftsmanship and being one of the biggest selling points of the product.
Other than that. The screen is still Samsung's proud color Super AMOLED, with the same resolution as the ipad Air 2, all 2048x1536.
On the configuration, the Samsung Galaxy Tab S2 is equipped with its own eight-core Exynos 5433 processor, which is not a small upgrade compared to the previous generation. Built-in 3GB execution memory, 32GB or 64GB storage. Support 4G LTE and 802.11ac WiFi. Support up to 128G of extended memory, as well as fingerprint identification and multi-task split screen, plus the perfect support for 4G, whether it is mobile entertainment or mobile office, are operating freely.
For camera photography, the Samsung Galaxy Tab S2 also uses the F1.9 's large aperture, in addition. With the front 2.1 million and rear 8 million cameras, it is certainly better to have a large number of 5 million of the main tablet than cleanothering, and to make clear pictures both day and night. For the average consumer, this configuration is clearly more than sufficient.
In addition, there is a chat experience anytime, anywhere, more efficient mobile office experience and multi-task split screen function.
How will the future of the flat panel industry show the development trend?
So under the impact of Samsung, the future of the tablet industry will show how the development trend? For Apple, how to resist Samsung's step-by-step?
First of all. Thin not only will become a big selling point of the tablet, but also will become a manufacturer to highlight the production process of a means. Samsung Galaxy Tab S2 thickness compared to Apple's most advanced ipad Air 2 compressed 0.5 mm, showing the overall strength of Samsung, due to a certain degree of light and thin, each increase of 0.1 mm will be difficult, this gap whether Apple can catch up in the short term, or a question mark.
Second, the future of flat-panel products in the performance upgrade at the same time, will pay more attention to product personalization and characteristics, through a diversified design to meet the needs of different users. We have seen the value of this concept on Samsung smartphones, and the same is true for future tablets. Whose product line is richer and more comprehensive. Who can win in the competition.
Samsung Galaxy Tab S2 listed, suppressing Apple's heart highlights
