SARFT Issues 247 Video licences

recently, SARFT issued A second batch of video licences, including video-sharing sites not covered by the first licences, was issued, including 酷6网, six rooms, and the video-sharing and Peer-to-peer video broadcast site respectively.

In the industry's attention to the "Internet Audio-visual Program service provisions" issued since the "Information network to disseminate audio-visual program license" (hereinafter referred to as "video license") issued by the industry's extensive attention.

And in the current SARFT announced 247 already has the video licence the organization, the television station, the radio, the newspaper and the magazine and so on "the National Nature" the organization to take the most licenses the organization type.

Iris Analysis:

The enactment and promulgation of the regulation plays a normative role in the video industry.

Eric Consulting believes that the video-sharing site license to obtain a full embodiment of the government's video-sharing application model recognition, but also can see the government's cautious attitude to audio-visual entertainment supervision. The issuance of video license is helpful to strengthen the supervision of China's network video industry and standardize the orderly competition of video market. At the same time for the copyright clear, video quality control more stringent enterprises, the introduction of the regulations also to a certain extent to improve its competitiveness in the industry.

Video sharing website should manage its products strictly, start from its own standard

According to the consultation, although there are still some mainstream video sharing sites have not been licensed, but the policy has indicated that "the law, no violations of the video site" have access to the possibility of licensing, is only a matter of time. But at the same time, for enterprises with unclear copyright and lax quality control, if they do not strictly manage and audit their video products, they are very likely to be excluded from the market by policy.