Save Apple Music so the ipod Touch is resurrected

The casually revived ipod Touch, behind the hidden Apple how helpless? The Resurrection before death? or want to learn Lei Feng? Save the less-than-confident Apple Music. Maybe it was three years, users hungry ...

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Wen/Zhang Shule

Published in "Computer Application Digest" in late August

Almost without warning, IPod touch was revived by Apple. There was no March Apple Watch news conference and no June 30 Apple Music was expected to be on the line, just on July 15 morning, after the Apple store with a new announcement meant the short offline maintenance, followed by the Apple Store comeback. At this time, the distance from its last update, has been three years elapsed.

It's hard to make a miracle.

The comeback of IPod Touch is a bit of a surprise indeed. 4-inch screen of the retro-setting, and iPhone6 with the high water level of the operation, so that people could not help to create doubts? Not the end of last year, a special ipod classic like the player is just a joke? Apple CEO Cook Mouth "We can not continue to buy some parts of the ipod classic, which can not be bought, you do not think it is my pain to kill recruit" so unfeeling words, just to more like the phone's Apple Watch to make a shiny debut marketing suspense!

In fact, these are all wrong, with 15 years of history, has saved the apple in the life and death between the ipod, in fact, it has been apple into the some league, and look at Apple's financial results, know the status of the Savior is how low. Since the first quarter of 2015, Apple's sales data on the IPod product line were counted alongside Apple TV, Beats headphones, and other Apple peripherals as it was sold too low, and no longer listed separately.

The reason is very simple, the peak time only accounted for Apple's total revenue of 48% of the ipod has been yesterday yellow, even if the Mac computer through the history of the Elder, but also in the last two quarters of earnings accounted for 70% of revenue, the Apple has dug the industry 92% of the profits of the iphone make way.

Unless it suddenly has a special meaning, it will be difficult to escape sooner or later ...

As a gift from Apple to the family?

Meaning is often so sudden, because of the advent of Apple Music at the end of June. This is the gift that Apple wants to give to the family, a social music. In addition to the ability of users to track favorite musicians on the platform, link musicians and fans, the family can also make it cheaper for all family members in icloud to enjoy Apple Music services.

One mainstream view is that an ipod Touch with a colourful, full-volume iphone entertainment feature, with the ability to listen to music and play games without making a phone call, will be more than just a friendship show in this family plan.

The internet version of Fortune is a conspiracy theory that the ipod's main target group is teenagers and children. Compared to the iphone 6,ipod touch 4-inch screen more fits the size of the teen's palms. And, with 16GB ipod touch priced at just $199, the app functions almost the same as the iphone, except for the inability to access cellular networks, so parents are more likely to buy them as gifts.

This scene familiar, Little Overlord learning machine was also used similar tricks, in order to "learn" the name and more than the red and white machines more than a keyboard experience, into the family, let parents willingly pay gifts to children.

The same path, Apple's idea more, the future success or failure of Apple Music and the so-called home music program is just a cheap option, nurturing the future of iphone users is only a vision, who knows when the child's mobile phone, there will be some disruptive innovation. As a result, Apple did not choose to be released on Christmas Eve, the best time for Western parents to give gifts, but at this point in the moment.

In fact, the most realistic consideration is just the three-year-old ipod Touch, which has accumulated enough user hunger, as the Atlantic Monthly contributor, David Sims, wrote in the eulogy for ipod classic "You will find that the songs you listen to on your iphone are often due to push notifications, Interrupted by a tone such as SMS and email. I know I can avoid this by turning off the system beep, but there are times when I need to be able to handle things quickly. ”

This hunger has been enough to guarantee the sale of ipod touch, but it can also create a more hardcore fan base for Apple Music. Instead of reviving ipod touch, Apple Music learns from Lei Feng's ipod touch to save the less-than-confident Apple Music, whether it's a success or failure, waiting for it or the next round of snow or the end.

——————— Author's new book ———————

Zhang Shule: zsl13973399819 The Book of "Cross-border-the Internet era must first understand the big loser," This is a story about bat failure.

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Save Apple Music so the ipod Touch is resurrected