Save the downturn telecom operators should learn how the Internet "free"

August 27, China Telecom's first half of the 2014 report released. So far, the three major operators in the 2014-year report has been completed. According to the Chinese business newspaper reporter Zhang Hui observed that the three major carriers of the medium-term results although not to "good" or "bad" a word, but the traditional business malaise is the established fact.

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In view of the whole telecom operator's decline, Zhang Hui and the author have carried on some discussion, some discussion content, with "the traditional business sluggish telecommunication operator transformation Urgent" to publish in "The Chinese business Newspaper", first discusses the content, with three main directions lists as follows, for everybody to criticize correct:

1, the three major operators of traditional business, especially the short message business frustrated obvious, the traditional business is declining, the underlying reason behind it?

The decline of traditional business, to a large extent, originates from external factors, that is, the Internet enterprise OTT behavior, such as the impact of the SMS business. Coupled with the mobile internet, a variety of alternative communications, video-based OTT business continues to innovate, traditional operators of traditional business has remained in the state of 10 years ago, to the basic communication services, value-added services are very limited expansion. In a situation where the overall user base has not changed much, it has become the norm to pull customers away from traditional operators and squeeze out revenue.

2, the former is a Big Mac, and now facing the competition of Internet enterprises, the current situation, the role of operators need to have what kind of conversion?

Operators control the upstream channel, but can not control the mobile Internet access, the current situation, operators should not continue to cling to traditional business barriers, but need more and Internet enterprises to cooperate, in particular, consciously support the occurrence of some OTT behavior, Use the action of the broken wrist to narrow and the current Internet enterprises on the mobile internet gap. Or, in short, with their own resource advantages, "Lien", with exclusive resources to nurture those in a single OTT field of the second, old three.

3, since this year, telecom operators have all mentioned the concept of "transition window period". How should operators transform? Need a breakthrough in several areas?

One is to carry out differentiated innovation. In the face of OTT rivals have become a force, telecom operators need to according to their own business characteristics, the development of some exclusive services to compete with. In the past, the fetion of free text messages, which have been tasted and constrained, have missed the window of the mobile Internet.

The second is to diversify cooperation. Instead of protecting a site with a variety of apps or exclusive services, telecom operators can become an exclusive service partner, deeply implanted with different app businesses, such as Baidu Maps, which provide geolocation-based services for a variety of apps. In the past, such cooperation, such as easy letter, because the implant depth is not high, but only to provide a small amount of resources, and services so that cooperation finally formed benefits.

Third, the free concept of infiltration. Telecom operators are too obsessed with traditional pay-for-service and value-added services in the past, the mobile Internet advocates the free concept of the present, more and more inopportune. In some of the areas of OTT, should be appropriate to try "free" form, in order to directly curb the encroachment of OTT, while actively in some core areas, such as phone calls, roaming fees, video services on a certain free, or can take a "ladder-type tariff" way for more consumers to provide free services + value-added pay for a variety of options. "Zhang Shule No.: zsl13973399819"

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Save the downturn telecom operators should learn how the Internet "free"