"Saving money to send mobile phone" into the history of operator innovation imminent

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At home, there are always some maverick models. Know that it is unreasonable, but have become accustomed to, such as the bank's various unreasonable service fees, such as soaring oil prices ... And in the operator market, there is a model------------------------------a fixed routine that has already been deeply engraved in the hearts of every Chinese consumer, with more and more users fighting, will be complete in the near future. Its exit, there are many factors. In addition to the user's struggle, is not only the requirements of the SASAC, but also the results of repeated consideration by operators. After that, the operators have to do a lot more.

High cost, big risk operators end waking wake up

Many people think that operators will cancel the "Save phone call" marketing model, because of the administrative requirements of the SASAC. Of course, this is on the one hand, but the most important thing is that after years of operation, operators have found that "saving phone calls" is not a good deal for themselves and does not bring huge profits for themselves. For example, Unicom for the introduction of the iphone 4, the high fee for its subsidies, to attract users through the "Save phone call" to buy Unicom contract machine. Although the end-user volume soared, unicom profits did not rise, and even some shrinkage, which is to "save money to send mobile phone" given.

Later, in order to rob users of resources, "save money to send mobile phone" more and more efforts, also let operators increasingly overwhelmed. In particular, users in the choice of "Save phone call" package, more low-level package-based, so that operators lend your money. This account, as long as a count, will be thoroughly found that "save phone calls to send mobile phones" is not as beautiful as imagined.

In addition, there are many risks associated with "phone calls", especially for many people who apply high-priced smartphones. When Unicom's iphone 4 was released, many users were using virtual * * * *, and then only use the phone, but the accompanying call set aside, and did not pay the monthly package amount according to the agreement, which makes the unicom losses. Although the operators have since forced the introduction of "Machine Card binding" business, but still did not fundamentally solve the problem. The high risk of "saving money to send a mobile phone" eventually deterred operators.

Domestic marketing mode of change is always top-down, operators in the discovery of "save phone calls to send mobile phones" and can not bring too great benefits for themselves when the yielded to meet the requirements of the SASAC, let it completely disappear. As a result, operators have also lost a piece of chicken.

Force vs against User attitudes vary

We should see, for the "phone call" to launch the historical stage, or some users are opposed. These users or local tyrants, or companies, companies can reimburse the charges, and so on, basically are specific users, not the ordinary sense of the general consumer. Operators cannot be alone for this crowd, and with the risk of confrontation policies and losses will "save money to send mobile phone" marketing mode continues.

In fact, the vast majority of people to "save money to send mobile phone" exit the historical stage applauded. For mobile, Unicom, telecommunications, the basic operators, its monopoly status and make all kinds of unreasonable things have already let users complain. In order to "save money to send mobile phone", the previous days after the expert review that the "Party (user) committed to the pre-payment of the use of the following agreed to spend, not for any reason to apply for refund of the pre-paid use charges" allegedly for the Overlord clause. The existence of a similar overlord clause has, in fact, caused damage to the user's interests.

The "Save phone call" mode becomes history not only means that the operator lacks an important marketing gimmick, but also means that its monopoly status and strong attitude will be changed. After all, the current user is no longer as good as the past to fool and send, really called the real, the operator almost every day as the defendant's life.

Imminent! Operators need to introduce new policies as soon as possible

In the carrier's many weapons, "the deposit phone calls" is undoubtedly its killer. But after it becomes a history, operators must quickly introduce new policies and marketing models to ensure that users do not lose large areas-such as moving to virtual operators. And the movement, unicom, telecommunications between the infighting has become increasingly hot, are ready to do in the 4G era, which is also related to the future status of the lake.

Similar to "Save phone calls to send mobile phones" marketing model has lagged behind the times, today's users are more focused on the network speed, stability, ease of use, package benefits and user-friendly services. In these areas, the policies and marketing tools that operators can take will present a diversified landscape. For example, accelerate the 4G infrastructure, reduce the price of 4G packages, break the monopoly concept, truly people-oriented. Only in this way, operators can develop in a healthy state, rather than relying on a monopoly of morbid living. (New discoveries of science and Technology, Constantine/Wen)

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