Scenario application: New trends in social media that influence future marketing patterns

In years, many brands have gradually learned how social media to help them achieve their business goals, but this learning process is full of bitter tears, they continue to use trial and error to challenge the new trend of social media under the influence of the world, occasionally overnight, often head hit the south wall. The brutal reality is that, over time, new trends in social media have changed, which has led to the brand's need to adapt to these trends again, otherwise their efforts have all been wasted. So, in order to facilitate the brand to quickly adjust their strategy,Cheil Worldwide chief digital Officer Peter Kim and we share the new trend of social media that will affect the future of the marketing landscape.

　　1. Rapid Evolution

Over the past few years, the way consumers have used the Internet has changed dramatically, and there has been a big change in how brands engage and interact with consumers. So the strategy that brands have worked on a few years ago is doomed now and in the future, and brands must revisit their relationships with consumers, designate new strategies, and remember that data is important in the future.

　　2. Easy Digestion

Consumers now pay more attention to their time, so they seldom spend much time on social media to digest a long-growing brand of information. This habit of consumers makes them more attractive to those who read and understand short and powerful messages. And this is exactly what brands should pursue, how to make their brand content easier to digest, so that consumers easy to accept, you can take advantage of the future.

　　3. Connectivity

The mobile terminal makes the connection between people and people more closely. Needless to say, everyone opens their phones and knows how many people and groups they are dealing with each day.

　　4. Filtration

The advent of the social media era has given us a geometric multiplier of the information we receive every day, according to statistics, and the world's 90% data have been created over the past two years. In an era of excess information, consumers will naturally find ways to filter out some of their annoying information, to create their own unique media channels, for brands, to understand the filter of consumers, so improve their strategy is reasonable.

　　5. Integration Capabilities

Now that social media has become the tomb of many brands, tens of thousands of "death" campaigns have lain quietly over the past few years, and few of the campaigns have survived. For brands, social media platforms should not be just a place to launch a marketing campaign. Television advertising, billboards, brand social media accounts and many other factors can be developed in social media, learning to integrate these factors, the use of social media platform is a sustainable brand strategy.

　　5. can be wearable / implantable

This is an interesting topic, and now everyone is excited about the new wearables technology, but let's not forget that the point of wearable devices is how consumers use these devices to receive information. Wouldn't it be more convenient for users if these wearable devices were to become implantable devices someday ?

Scene application, lightapp is a mobile internet based on the development of a non-download, that is, search-ready app, can fully mobilize the experience of consumers, the most intuitive, the most convenient way to show the public enterprise culture, Products and marketing activities. This allows the enterprise to master a large number of mobile users, thereby enhancing competitiveness and impact. and work with in the scene application based on the payment on the basis of the cloud payment function, can let the user through the mobile online payment, this function has greatly shortened the user from the experience-the time of purchase, so that some impulsive consumers, to convert to direct consumers.

Summarize:

The future is fickle, and now the trend in the past few years may be outdated, and even some point of view, compared with Europe and the United States, the region's popular trend is more sophisticated, more worthy of chase. So for the brand, it is always right for a rainy day, in the pursuit of the current upsurge at the same time, but also to take some effort to study the future trend, master the future, can lead.

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Scenario application: New trends in social media that influence future marketing patterns