Scenario Application: Technology-driven mobile internet marketing

With the continuous development of mobile Internet and big Data mining, the role of technology in marketing is more and more important, even play a decisive role. In the mobile internet industry, the most intuitive goal is to achieve, whether in the Internet, e-commerce, gaming, payment is so. and users of the awareness of advertising, but also stay in the television media and print media, think is only a strong push of information. Today, the Internet and mobile internet have moved into the era of big data marketing, through the deep mining of data, based on the characteristics of users to push the ads of interest, for users, advertising is no longer advertising but useful information. It goes without saying that technology plays a vital role in it, and the point-to-move forms the idea of serving customers with technology as its foundation. According to customer's needs and services to propose a series of planning solutions, including delivery, data analysis, as well as the final plan.

At present, in mobile Internet marketing, technology can be divided into three pieces: first, is the source of technology, the need to solve the way. In fact, the creation of an advertisement is also a kind of technology. Second, accurate data mining capabilities. Data mining is the core of big data development and driving force, precision marketing only through effective data mining, accumulation, can accurately identify each user, so as to achieve accurate marketing. Thirdly, the interactive nature of advertising. Mobile phone,pad and Other mobile terminals can be realized and users full interaction, which will play a key role in the overall marketing effect. Users are increasingly demanding advertising, which, in turn, requires mobile marketing providers to provide users with a more comprehensive, stereoscopic and high-tech interactive experience.

Scene application, English name liveapp live ; live, vivid, energetic, live, have vitality; app : Mobile apps. Is the cloud to team independent research and development, based on the mobile Internet connection engine technology, mobile Internet is a new user-based information connection method. Easy connection and ultimate experience. Cloud-based, no downloads, graphics, video, audio, lbs Phone, 3d , Gravity sensing, The interactive experience of business intelligence data analysis and recognition realizes small and beautiful scene application, takes social network as the transmission path, connects users with speed, and reconstructs business relationship between Enterprise and user.  

A successful mobile marketing case is inseparable from many factors such as placement, creativity, and big data. From the perspective of big data and creativity, the distribution of big data and creativity is about 3:2, which is inseparable from the status quo of China's mobile internet. In China,80% 's mobile internet comes from branded advertisers in the industry and is growing fast, but there are still some gaps compared to PCs and traditional media. At present, the industry's advertisers are still the main force of mobile marketing, it can be said that the status of big Data marketing is still in the initial stage. With the increasing momentum of brand advertisers, more creative marketing models will emerge.

Over the years, mobile e-commerce, network-to-peer Finance, mobile phone games and the emergence of new marketing model, so that the entire mobile marketing market ecology is rapidly changing, And the intervention of technology accelerates this change. Mobile marketing service providers and industry chain enterprises must be to do the situation, iconoclastic, always follow the wave of mobile marketing, then intelligent terminal and Internet technology will become mobile marketing of the wind wheel, go forward.

　　　

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Scenario Application: Technology-driven mobile internet marketing