Scenario application: How does mobile internet marketing play?

Mobile connectivity brings us new ways of marketing, and we need to understand and rethink their business models. At the same time, in the mobile internet marketing market, we can not look at the mobile internet marketing in isolation, we have to consider how to make ideas and technology better integration.

In the interpretation of the "Internet Empress" KPCB partner Mary Mik (marymeeker) report, can also insight into the mobile internet marketing has been at the forefront, but its advertising and revenue is not proportional to, So in this era of mobile internet, how will enterprises play mobile internet marketing?

Mobile internet marketing melts into the scene

Mobile internet Marketing and PC era of internet marketing is different, people access to information and participate in information interaction has become more simple and convenient, on this basis, do a good job of mobile internet Marketing 2.1 must note, first, mobile internet marketing is not an isolated page, The mobile internet marketing must be coordinated and coordinated with the overall marketing; second, mobile internet marketing must be creative and technical and consumer behavior with the integration of the scene.

Scenario Application (Liveapp), developed by the cloud team. The scene is to put consumers around or are experiencing the scene into the marketing plan, so that consumers easily touch, empathy. Completely unrestricted, free creation of arbitrary, Creative Unlimited. At the same time foothold, that is, search-ready, no download, more in line with the current user needs.

When it comes to creativity, it can be likened to making a poster in a circle of friends and making such a poster to consider how creative and participatory it is. If there is no good idea, the technology is very strong, such as the provision of all is Banner, then, the Banner may be the same as the psoriasis ads, just a change of an endpoint posted on the mobile internet, Such advertisements are not subject to concern.

The mobile internet era, users in their respective mobile, will be seen as a personalized interface, this personalized interface allows users to view the mobile phone as a private domain, the so-called private domain is a personal area. In this personal area, marketing to play a role must focus on the environment, so I think mobile marketing first of all to consider is the relationship, interaction, emotion, and then the technology.

Mobile Internet marketing is a mobile consumer to link the marketing of links, the so-called relationship, is that your marketing must allow users to feel empathy, social and interactive, such marketing is acceptable to users.

So in the mobile internet above, a large number of mandatory or very unnatural marketing, as well as simple and brutal marketing, it is difficult to get user acceptance and attention. For example, many people sell things in a circle of friends, and they simply understand the behavior of selling things in a circle of friends or a group, which is a way of narrowing the micro-quotient, not the real micro-quotient.

In the future with the continuous development of technology, mobile DSP and the integration of native ads, will also become an important trend of advertising evolution. In general mobile marketing in fact today we can have more innovation. On the one hand, from the perspective of optimization, through the technology can be better optimized. On the other hand, from a fun point of view, to do more interesting, more content, can actively cater to the user's preferences.

In general, the mobile Internet has brought us a new interface, we need to understand and recognize the interface, second, we need to rethink our business model in this interface, but also need a rational view of the Internet + wave, to grasp its core business logic.

Finally, in the mobile internet marketing market, we can not look at the mobile internet marketing in isolation, mobile internet marketing in fact, and the PC has a big difference, we have to consider how to make ideas and technology better integration.

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

Scenario application: How does mobile internet marketing play?