Scene application: From the media to the "Return of the Holy" to play a box-office miracle

Three years ago, when the strange sudden explosion of the fire, we can call it social media to detonate a milestone in the box office, this is also a domestic comedy can be held in Weibo topic, create a few National Film box office record, even the investment side of the market value of light media also fly.

This year's "Return of the Great" is another milestone, if the success of the "Thai embarrassing" is a microblog, then "the return of the Great" belongs to, but they all belong to the media-driven and successful product.

As Shangfei, the founder of Cloud Network, said, this is a time when everyone is from the media. In the mobile Internet state, the mode of transmission is changing, the traditional mode of communication is not content is not good enough, but need to combine new media, in a more user-friendly way to spread, that is, for the scene application.

By the end of last weekend, "The Return of the Holy" released 9 days at the box office broke 4 billion, it seems beyond the "Kung Fu Panda 2"6.12 Cartoon box office record has been a cinch. This domestic animation, surging to the box office estimates who have never thought, because just two weeks ago, no one knows the work, just a few days, "The Return of the holy man" the extent of the explosion, its effect comparable to the CCTV 200 million advertising fees, after the "Return of the Holy", but also ignore the media communication enterprises, Surely it will be a group of people far behind the Times --- those who simply do not need to be spread.

The producers said they were very, very sorry, they couldn't afford the navy, so word of mouth from social media was "tap water", half credible and half untrustworthy. Half credible is that the producer should really be a dick, no money to do mass propaganda, but half of what is not credible is that they must not have done nothing, at least in the public number, releasing a lot of material, editing and so on, releasing the first impetus for the launch of social media topics.

Of course, we have always believed that purely human factors will never produce the phenomenon of explosive fire on the network of hot spots, and the time is a more important factor. Objectively speaking, "The Return of the Holy Sage" is certainly not a milestone in the art, it is only qualified and quality normal only, but the Chinese audience so respected a normal work, the pros and cons lining out the masses "bitter Qin has long" mentality, can be seen before the many domestic brain remnants of how seriously destroyed the audience's mind, So that they to a general level of quality of domestic works warmly cheered, excitedly spread.

Domestic film "Let the Bullets Fly", "Thai embarrassed" have been detonated social media scene, but "tap water" army to deduce the most spectacular scene of word-of-mouth viral transmission, complete the rectification of this is a milestone, to replicate, the background behind it, the root is worth investigating.

"The return of the great" before the outbreak of an important background is the long-term domestic animation, and the bitter force gradually known to the mainstream crowd, so in the forward "the return of the great" related praise articles, we are holding a sympathetic, sense of justice, expectations of hundred hundred 10, it fits the human nature of the good side, so that everyone is willing to

For example, a roughly 1 million of the financial account is also involved in this initiative was used as a "tap", it used the title: The original Chinese animation can be so bull! It has been recently blown screen, you do not know on the out.

One of the "original Chinese animation can be so Bull" is the core emotional resonance elements, to become the main power of forwarding. This one, although placed in the last, also eventually harvested nearly 50000 Reading, about 2000 forwards. Similar forwarding is ubiquitous on the top.

Behind the box-office marvel of "The Return of the great" is a vengeful outpouring of love and praise from the disappointed fans, but before social media, these love and praise are saliva, but now, driven by the media, it eventually forms the "tap water" of the monstrous waves.

Finally, the only topic is not the box office and purchasing power, the counter example is "private order", you must cater to those with "positive energy", in line with the human goodness of the topic.

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Scene application: From the media to the "Return of the Holy" to play a box-office miracle