Scene application: Mobile Internet to open the image of the big market

Give you a picture and a paragraph of text, which way would you choose to read? Many people's choice should be the picture, the picture gives the person more intuitionistic, the information more comprehensive visual effect, but the text except is the Mei Wen, the dry goods, the general person sees the lengthy speech immediately loses the reading interest.

From the earliest QQ Space album, to micro-blog photo sharing, and then to the friends of the circle picture sharing, with The rapid popularization of mobile internet and large-screen smartphones, traditional social tools have been unable to meet people's desire to share pictures, Therefore, various types of photo-exchange platform, social software has been developed successively.

At present, the domestic pure interest-based social products with petals, sugar-headed, run on the first line, this kind of products are originated from Pinterest, to attract users to share their own beautiful pictures and works on the platform. The platform is carefully categorized to allow other users to quickly find the content and images they like and need. Petals and heaps of sugar distinguish different tastes by classifying them in pictures, thus creating a social platform for people of the same interest with the image vector. This approach is doomed to social relationships in the platform is very light, the entire operation of the focus is to attract a large number of high-quality content precipitation and accumulation, with the screening and referral mechanism, so as to achieve good user loyalty and stickiness.

Brand Show photo-sex

Domestic photo Exchange application in nice instagram + tags + shared social model. in nice

The main difference between the two is that in mainly revolves around female users, while Nice is a relatively more male user. Open their interface, although there are also food and pet section, but the most occupy the sun with the sun and the Tide card. From the foreign trends can be seen, the major brands have been the image of the platform as one of the most important brand communication and delivery channels. The life and socialization of brand advertising is an unavoidable trend in the industry.

Scene application Although the main enterprise brand, product promotion and other dissemination, but in the final analysis it is also a tool. The form of "scene + content" also conforms to the need of social development of mobile Internet at present. More easily accepted by the user. Take the scenario case "write to year after" for example. This scene, the front is written to the words of five years later, feeling full of feelings, the last two pages landed to China Merchants Bank and the United States Faith Connaught Insurance Together "Jinsheng companion" pension Plan. This kind of marketing makes users more willing to accept and spread.

Partial image processing tool for weak social

Baidu Magic, the United States 美图秀秀 is a picture processing tools social products, but they tend to deal with pictures, social operation is clearly vulnerable. In the number of users, the United States 美图秀秀 with its powerful beauty map features have been a large part of the user, in the user-level is much larger than the Baidu Magic map, has become a popular product. But its tool is too obvious, want to go to the social direction of change difficult.

Investment and melt industry analysts believe that the image as an important information transmission vector, intuitive and concise bearer and transmission of information, picture browsing is also suitable for fragmented time, coupled with the popularity of mobile applications and content of mobile, the entire photo platform market has a certain advantage exists, both at home and abroad, are constantly trying and innovation.

At the same time, the current photo-products also exist for a moment can not solve the problem, such as blunt imitation, the application of non-bright features, user and content quality standardized management difficult, in addition to commercial and pure picture Community positioning problem, there are users and content quality positioning problems. But from foreign and domestic many social products have financing, by the capital market promising big prospect, the photo is still a blue sea, there is a huge market space.

　　

Scene application: Mobile Internet to open the image of the big market