Search-derivative new internet advertisement-associated advertisement creative gold rush-search engine technology

Source: Internet
Author: User
When search engines such as Google and Baidu are attractive, the spillover effect of search engines is starting to be targeted by more people behind the Internet. Now, if you enter the keyword "travel" in the Google search box, an advertisement for "Shenzhou Tourism network" may appear on your computer desktop.



This is a new internet advertisement launched by Shanghai great Information Technology Co., Ltd. (hereinafter referred to as "Great Company"), which is parasitic on search engines such as Google and Baidu. Xing Guodong, Chairman and CEO of the company, called it an Internet-related advertisement and expected to develop it into China's first new media advertising platform.
To see the associated advertisements of great companies, you must install a series of software such as "great secretary" on your computer. The software almost locks all search engines. When you search, the associated ads will pop up. These advertisements can be HTML, images, animations, and videos.
Liu Xinwei, general manager, said that the associated advertisement of great companies only focuses on tourism, computer, automobile and other industries.
In fact, the profit model of search engines is also the associated advertisement based on search. For example, Google adds an advertisement bar to the right of the user's search page for keyword promotion, while Baidu simply places a bid ranking and displays the search result based on the customer's bid.
Yan Guodong said that great ads are positioned for serving based on the desktop behavior of associated users, and search actions are closely related to advertising. Therefore, he believes that great ads are more accurate, it is easier for users to click.
"We are born from Google, but our ads are more effective than Google ." "Yahoo's common Banner ads only have a 0.6% click rate, and Google's ad click rate is 4%, while the average click rate of associated ads of great companies can reach 7%," said Yan Guodong ."
In 2004, Yi Guodong, a Taiwanese company, founded a great company in Shanghai. The company officially opened in last November, with a monthly income of nearly 20 million yuan in less than three months.
Although a great company in China is a pioneer in Internet-related advertising, Xing Guodong said that there are already dozens of similar companies in the United States, and some of them are quite good, such as 1860solution and claria, their revenue last year ranged from tens of millions to hundreds of millions of dollars.
Since Google relies on search engines, will Google allow them to share their spillover benefits? Xing Guodong said that the search engine is an open platform, and the search engine is a user's personal behavior, so Google cannot limit it.
Xing Guodong said that a great company currently has 20 million users in China, that is, the possible ad recipients, and the number of users increases by 50 thousand every day. This is a big selling point he sells to advertisers.
The question is, who are willing to become passive recipients of desktop advertisements?
Great companies have two ways to develop users. First, we work with a large number of free software providers to embed "great secretary" and other software series in free software. While installing free software, these software series are also installed on the computer.
This plug-in similar to "great secretary" was once called "rogue" software in the United States. Xing Guodong said that great companies are more willing to develop their users through the "great club" model.
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