Search engine is not SEO site inspection standards

From small to large we have to do the test of the standard, primary school writing industry inspectors are teachers or parents. Now we do site inspectors are search engines, for this problem, I think not necessarily right. That as SEO website inspection standard is what? SEO food brother think the user is the real SEO site inspection standards. Search engine for not the site, but users, when your site gets the user group in the green, then your site will be search engine like. To know that now search engine survival is to provide users with the core value of what we call the user experience, so that our site is to provide value for the user community. Then we have to figure out what the user community is, and work effectively for the user community.

first, the user group classification

As SEO we do no matter what kind of Web site, the main purpose is to profit for themselves, is to make money, you come to our site, I provide you with the benefits of your value, then I have to make money. such as E-commerce site now, this type of site is targeted at the user group, is to sell their own products. Then we must fully understand the user community, targeted selective search engine optimization work. We classify all user groups into two kinds, one is intended user group, the other is invalid user group. Intention user is the main consumer group customers, is the real need for such information user groups, such users will generally search through the search engine to find their own information, when the search to our site, is the need for the user groups, this is an intentional user groups, these user groups is what I want. Invalid user groups, refers to a number of peer competitors, through search engines or search engine bidding, and other ways to our website, we put this type of profit can not be brought to the customer base is considered invalid user groups. So everyone to the user groups to find out.

　Second, the user group analysis

Different types of Web site user groups are not the same, e-commerce sites according to their own site products, for the user groups are also different, we want to this type of group to be analyzed, targeted this part of the user group for effective data analysis. such as seborrheic alopecia this type of user group mainly has hair loss patients friends, targeted at the user groups have young people, middle-aged and elderly, or the old, especially in the elderly, the elderly for the Internet is not understanding, but also do not believe that online shopping. You are the webmaster would like to think that such users do not dare to pay directly online, but also do not know what is Alipay and other trading platform, so the product to make delivery to the payment. This kind of user will buy this kind of product, this is a very simple user group analysis. There is also a user group, is peer competitors, competitors click. We can analyze this type of data, the intention of customers click and Invalid customers click Classification, and then for our home page for better optimization, to achieve a user desire to purchase, thereby reducing the rate of the site jump.

　Third, improve the user experience

For improving the user experience there are many, within the chain branch, article quality and so on. Here to the vast number of seoer very good advice, especially for product sites, that is a product copy, do not know what is the product copy, Baidu. For example, I just mentioned above the seborrheic alopecia treatment, that for such products, webmasters should be familiar with their product effectiveness and effectiveness, it must write good product copy, if the copy is written, it will better guide the user groups, why here the importance of copywriting. Your promotion done too well, the procedure is too good, but because the homepage is done well, because the product copy is not done, the user will only leave our home page, so that we must attach importance to product copy this piece.

Summary: Different industries Face the user groups are not the same, so we have to their own user groups targeted analysis, to achieve a reasonable layout of the site. Good operation of the user community will bring experience, so as to improve the ranking of the site, but also to bring us more economic benefits. Here is my analysis "the user is the Real SEO website inspection standard, enhances the user experience". Here to share with the seoer. (http://www.tuofa66.com/)