Search Engine Market Analysis-2015 US Q2

Source: Internet
Author: User

Ignitionone, a US-based Q2 in the U.S. this year, has added 22% compared to the previous year, but the number of additions to the Q1 26% has declined, but it also marks a three-quarter return on paid search advertising.
In the implementation of these search, the last year the domestic implementation of the previous year's investment in the tablet added (22%), as well as the mobile phone market added 71%. On the smartphone side, there are up to 59% of infinite prancing. The cost per click on the mobile device continues to rise, and the cost of clicks on the phone has risen by 24%, and the tablet has risen by 26%.
Yahoo-bing's connection finally returned some of the market share in the quarter, after a three-quarter addition, the merged company came back to 24.5% of the market. Google's market share in the U.S. this quarter reached 75.5%.
The number of clicks added in the quarter is still low, with only 6% added this quarter. In the meantime, Yahoo-bing's clicks added 25%, while Google added only 1% in the Q2 quarter compared to the same period last year. Ignitionone that Yahoo-bing's additions came first from its switch to enhanced campaigns and Yahoo! became the tacit search engine for Mozilla Firefox in the November 1.
Overall, the search engine's display dropped by 13%, first and foremost because more advertisers in the quarter were opting out of the less powerful Google display ads. Google's display in the quarter fell 21% per cent, according to the Chen, while the opposite yahoo-bing 12% from the previous year.
CPC in the quarter was up 15% from a year earlier, down 21% per cent compared to the previous quarter.
But all, the Q2 quarter of the click-through added 22%, on the Google Show is 35% Add, yahoo-bing Network is 24%. The proportion of the population fell by 30% from the first quarter of 2015.
Ignitionone also noted that the decline in the Q2 quarter was due to the gradual decline of Facebook in the past quarter, which led to a decline in the whole. Referral website: http://www.keymob.com/

Search Engine Market Analysis-2015 US Q2

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