Search engine optimization for images on websites

One trend is to optimize search engines for images. More and more webmasters and merchants will see the shadows of images in the results of regular search engines, but few can really understand the significance of image optimization. For professional search engines, you must be clear about what traditional search engines need.

Image Search is defined as follows: the query results are displayed as related images. This information can be submitted and created by the image creator, the webmaster of the image website, or a third-party platform viewer.

The following are the locations where the image search results appear:

Large search engines, including comprehensive search results and vertical image search results;

Photo sharing websites (Flickr, webshots, pbase, fotki );

Social image sharing websites (MySpace, Facebook );

Image Search experts and search engine product managers agree that image search is currently the fastest growing vertical search field. According to the hitwise Data Survey, the annual image growth rate is 90%. A total of 0.36 million search users use Google, Yahoo !, Ask, MSN, and AOL search engines. Among the five search giants, they all have professional image searches, including Google, Yahoo !, MSN also integrates images into common search results.

Google's image search is the main product of its vertical search.

Chris Smith, Director of idearc media's superpages.com Technology Development Department, said: image search results are constantly being integrated into regular search results and their availability is constantly improved.

"Leader" in the image search engine market"

Among the top five search engine giants, Google is far better than its competitors in image search. According to the hitwise Data Survey, Google's image search accounts for about 72% of all image search engine markets, and Google easily accounts for the largest share of the vertical search market, the total amount of vertical search for images is more than that of ask and AOL.

Liana Evans and Smith, search marketing department managers of performance360, attributed Google's advantages to the following: Google has a large database and has been crawling and rolling in the search engine market for a long time; continuously strives for vertical search market; it is easy to submit images to users;

Another advantage of Google is that it adds an "Improved Image Search" feature to the Google webmaster tool. He can ask the webmaster to separate their pictures and allow other users to help the webmaster optimize them together. The webmaster only needs to click the "improve image search" link to optimize it. Then, the system can automatically search for all images on the webmaster website for optimization. Next, other users are allowed to mark the images on the website. The two users will see the same image and mark the image with keywords.

Smith believes that this is a free way to get more keyword information from Google, and it is also a more professional image annotation, you can have a good ranking in Google's image search results.

Fanwe, Google's product manager, believes that users like image search optimization and we have achieved great success. However, to continuously involve users, Google needs to take some incentives.

Experts believe that it is necessary for marketers to integrate image search optimization into their marketing strategies. Evans believes that online buyers are looking at products with their eyes. What they want to know most is what they buy. Evans has considered image search as the next trend of search engines.

Image search optimization has the following features:

Free product promotion: This is part of search engine marketing that does not have to pay for click-through rates;

There are more optimization opportunities than regular searches: for example, some image sharing websites have more content as the basis for search engine ranking. They include more information than common webpages.

The competition is not intense: image search has not yet been widely accepted by retailers, and there are almost no retailers or large retailers in some spaces.

One problem now is that small retailers do not have a big content management system to take advantage. Small retailers can directly control the descriptions, names, and content on images on their websites. The content management system imposes many restrictions on image names and content, which is unfavorable for image search optimization.

Image optimization policy

Originality of images: experts agree that an original image will have a great advantage, even if a retailer buys images from others. If you have more control permissions on images on your website, the better. You can make those images into your logo, trademark, or URL. In this way, retailers can pass their products to their users in the best form, rather than competing with you, but simply in another form.

Image Quality: If your images are of high quality, you can freely convert them between full screen mode and small images. Those images with obvious contrast show better results. Because when an image becomes small, it needs a higher contrast to display it well, so that it can attract more people to watch it.

Image Format: It is recommended that you save the image as JPG or GIF. Search engines generally treat GIF images as standard 256-color images and jpg images as images with millions of colors.

Image naming: it is important to get an image name that matches the document. The image name will appear in the search results of the chart image. When the Search user browses some of their favorite chart images, this can communicate with the user. Do not think that the image editors will optimize your default image names. The default name does not have any communication effect on search engines. Therefore, you should set a naming structure system in advance.

Note-the content is "King": You should combine your images with your actual product, set keywords, and adequate Functional Descriptions. However, you can make full use of the special labels designed for social websites. Not only do you need to pay enough attention to the image name, but you can also add some special annotations such as image descriptions, comments, design groups, locations, and themes.

Expand the number of users: Expand your topic. Image search is not just a method for retailers to directly obtain users. In fact, there are many innovative ways for users to be interested in your company, so the first thing is to increase the traffic and the number of conversions. For example, the factory can publish the process diagram of their product production steps. In addition to displaying room details, the hotel can also display decoration and furniture pictures. In addition, the restaurant can display some attractive pictures.

Optimize the page where the image is located: optimizing the page where the image is located is equally important as optimizing the image itself. Optimizing related pages can improve image search results. When capturing content, the search engine also looks at the text around the image to determine the relevance of the image. The text next to the rivet text and the text next to the anchor text have a certain impact on the image search ranking. If you are interested in image labels and text descriptions, you can try it.

Document management: it is necessary to create an image folder suitable for search engines on your Web server. Do not let the search robot skip your image document. One common mistake people make is that there is a javasctrept connection in "click on a small graph to change the big image". If you do that, the search engine cannot retrieve your image document.

Content 1 and availability 2: availability is very important for image search optimization. First, you need to display your images at the forefront of the image search results, and then connect users to your website through your images. Writing some selective text (which will be displayed in Google's image search results) will not encourage users to connect to your website. Sometimes adding non-obvious annotations to images will attract users' comments and participation.

Image attention: If you want to locate those popular keywords, You need to upload and test them. Because image attention is also an important indicator for search engines, which determines relevance.

The future of Image Search

Experts said there are many business opportunities in image search optimization, such as keyword search tools designed for image search and the ability to submit image search feedback. These tools allow the webmaster to determine which images and content are more relevant.

At present, 95% of the attention of everyone is that if the traffic in the regular search is carried to the website, rather than image search. Some experienced search engine marketers and network analysts believe that as the traffic and conversion frequency of image search increase, the demand for information will also increase.