Search engine optimization for images on websites

One trend is to optimize search engines for images. More and more webmasters and merchants will see the shadows of images in the results of regular search engines, but few can really understand the significance of image optimization. For professional search engines, you must be clear about what traditional search engines need.
Image search is defined as follows: the query results are displayed as related images. This information can be submitted and created by the image creator, the webmaster of the image website, or a third-party platform viewer.
The following are the locations where the image search results appear:
Large search engines, including comprehensive search results and vertical image search results;
Photo sharing websites (Flickr, Webshots, PBase, Fotki );
Social image sharing websites (MySpace, Facebook );
Image search experts and search engine product managers agree that image search is currently the fastest growing vertical search field. According to the Hitwise data survey, the annual Image growth rate is 90%. A total of 0.36 million search users use Google, Yahoo !, Ask, MSN, and AOL search engines. Among the five search giants, they all have professional image searches, including Google, Yahoo !, MSN also integrates images into common search results.
GOOGLE's image search is the main product of its vertical search.
Chris Smith, director of Idearc Media's SuperPages.com technology development department, said: image search results are constantly being integrated into regular search results and their availability is constantly improved.
"Leader" in the image search engine market"
Among the top five search engine giants, GOOGLE is far better than its competitors in image search. According to the Hitwise data survey, GOOGLE's image search accounts for about 72% of all image search engine markets, and GOOGLE easily accounts for the largest share of the vertical search market, the total amount of vertical search for images is more than that of ASK and AOL.
Liana Evans and Smith, search marketing department managers of performance360, attributed GOOGLE's advantages to the following: GOOGLE has a large database and has been crawling and rolling in the search engine market for a long time; continuously strives for vertical search market; it is easy to submit images to users;
Another advantage of GOOGLE is that it adds an "improved image search" feature to the GOOGLE webmaster tool. He can allow webmasters to optimize their images separately, and allow other users to help webmasters optimize their images together. The webmaster only needs to click the "improve Image Search" link to optimize it. Then, the system can automatically search for all images on the webmaster website for optimization. Next, other users are allowed to mark the images on the website. The two users will see the same image and mark the image with keywords.
Smith believes that this is a free way to get more keyword information from GOOGLE, and it is also a more professional image annotation, you can have a good ranking in GOOGLE's image search results.
Fanwe, GOOGLE's product manager, believes that users like image search optimization and we have achieved great success. However, to continuously involve users, GOOGLE needs to take some incentives.
Experts believe that it is necessary for marketers to integrate image search optimization into their marketing strategies. Evans believes that online buyers are looking at products with their eyes. What they want to know most is what they buy. Evans has considered image search as the next trend of search engines.
Image search optimization has the following features:
Free product promotion: this is part of search engine marketing that does not have to pay for click-through rates;
There are more optimization opportunities than regular searches: for example, some image sharing websites have more content as the basis for search engine ranking. They include more information than common webpages.
The competition is not intense: Image search has not yet been widely accepted by retailers, and there are almost no retailers or large retailers in some spaces.
One problem now is that small retailers do not have a big content management system to take advantage. Small retailers can directly control the descriptions, names, and content on images on their websites. The content management system imposes many restrictions on image names and content, which is unfavorable for image search optimization.
Image optimization policy
Originality of images: Experts agree that an original image will have a great advantage, even if a retailer buys images from others. If you have more control permissions on images on your website, the better. You can make those images into your LOGO, trademark, or URL. In this way, retailers can pass their products to their users in the best form, instead of being similar to your competitors, but simply in a different form.