Links | search Engine | optimization Search Engine Optimization – Link popularity (links popularity) Daquan [2003-12-3]
With the changing of the Internet, the huge capacity of the search engine index update and service is undoubtedly a test. Search engines have been looking for innovative ways to provide their users with the most accurate and relevant search results.
For example, the search engine has now incorporated the site popularity factor (popularity) into its ranking algorithm to create more relevant formulas. But that doesn't mean we can take the page factor (on-the-page factors) and site content lightly. The correct understanding should be: for two pages of the same degree of optimization, the content of the same attractive site, in the search engine rankings to win the ranking should be that link popularity (LP) a higher site.
In short, the way in which you can get a very good ranking as long as the page is optimized is no longer feasible. If you want to get your site top position, not only do you need to optimize the page, but you also need to enhance your site's high-end link popularity (high-end link popularity).
The search engine is designed to provide services to sites recommended by many other sites, ranking on the basis of the popularity of associated sites, to offset the spam of search engines and the undesirable results of malicious manipulation of page factors. Now, by consolidating the link popularity factor into its ranking algorithm, search engines, such as Google, have already been able to provide surfers with excellent search experience.
The link popularity of a site refers to the total number of foreign links on the site. Search engines must keep track of these external links for indexing. Not long ago, it was also believed that the link popularity of a site was determined only by the "number" of external links to the site. The more links to your site, the more you rank ahead. -It's just the first half of the LP, and if you think about it now, it's wrong.
Link analysis is very similar to the popularity of links, but they are still different. Link analysis (or link popularity analysis) refers to the quantity and quality of the external import links (inbound links) to your site, not just the number of links. We can see that in the attitude towards the import link of a website, the focus of link analysis is no longer only around its quantity, but the quality of these foreign links is mentioned first.
You should never make the search engine software and their developers dumb. They have come to realize that many webmasters are doing this by creating false links that are an improper way to elevate their site rankings. Because of this, search engines prefer to use link analysis and discard the link popularity.
Link analysis refers to the evaluation and analysis of the number and quality of links. The factors that affect the popularity of links are not just the number of links, but in this article, let's see what else is affecting your LP and how to do link analysis.
How search engines Conduct link analysis
It is almost impossible to get high-quality external links based on a bad web site, so the search engine has incorporated an analysis of external links into the ranking algorithm. In a link analysis system, only those sites that are most relevant and most popular can get a higher ranking. Link analysis is a very useful, simple and safe way to determine which page is more relevant to a particular key phrase. This approach accurately determines how others in your industry recognize your site.
Link popularity/LINK analysis quality/link quality overview
The link analysis system is able to easily lift the LP's behavior by establishing a number of free sites to link to its main site, which can be spammer.
For some time now, when calculating link popularity, search engines no longer consider external links from free sites. These search engines combine link analysis in the calculation of link popularity, and the weighted value of link analysis accounts for a large proportion of link popularity scores.
When the crawlers of a search engine analyzes the quality of a site, it is not just as important to them as all Web sites on the Internet. In a pure link analysis system, the focus is on external links from popular sites that are linked to your target keywords. Even if you can only get an external link to a popular site, it's much more useful than getting a few less popular links.
Other factors involved in the link analysis system include the text content of the link, the prestige of the linked site, the number of exported links, and the similarity of topics between the linked sites.
If you want to get a good ranking on a search engine that has included a link analysis system in the ranking algorithm, you should at least make sure that the external link site on your site has a good reputation and fame. It is also important to ensure that your entire site runs through the use of the target keywords, and around the keywords and links on the page to provide the relevant textual description content.
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