A successful search engine marketing strategy should start at the beginning of website construction, from the selection of domain names to the source code writing of web pages. However, the current situation is that most of the website construction division and procedures are to put the optimization work for the search engine at the end-the website has been built and optimized before submitting the website to the search engine. Optimization is actually quite passive. Therefore, it is recommended that website planners submit a website construction memorandum to web designers, program developers, and content editors at the beginning of website construction to facilitate search engine ranking.
Various search engine optimation: SEO methods are briefly summarized. The following methods are optimized for google by default. However, most search engine robots, including Yahoo, follow the same principle when indexing web pages. Therefore, no specific research is made on specific search engines.
1. Keyword strategy:
Determine the core keywords of the website. All the text on the webpage that can be captured by the search engine should contain keywords as much as possible. These include: domain name, title and meta tag, body, link text, file name, alt, header tag (that is, the body title <H1> <H2> <H3> ). Make your keywords ubiquitous, but avoid building too many words in the same place.
Keyword selection skills: relevance (positioning), popularity (too hot, easy to rank, too cold, no one to search)
2. Domain name policy:
It is best to include your keyword in the domain name, and use the hyphen "-" to highlight the keyword separately to facilitate search engine identification. Some experts believe that the domain name contains keywords that play a weak role in ranking, but it cannot be denied that it does play a role. Therefore, we should try our best to consider using a keyword domain name when considering both.
Second, third-level domain names obviously do not have any competitive advantages.
3. VM policy:
Test the shared IP address Website: Currently, multiple small and medium websites share one VM with the same IP address. If a website that shares an IP address with you is punished by a search engine, you will not be able to log on to the search engine. In addition, because an IP address usually has hundreds of websites, the download speed of your webpage may be affected. This is especially true if some of the websites have extremely high traffic. If a search engine cannot download a page for half a day when it captures a page, the search robot will discard it. Therefore, in addition to understanding how many websites share IP addresses with you and whether they are punished, it is best to know their traffic conditions. If not, change the host.
In addition, the search engine does not want to include websites on the free homepage space. Even if it is included, it is difficult to have a good ranking.
Recommended Tools:
Obtain your IP address through the domain name:
Http://www.seores.com/search/domainlocate.asp
Get the number and address of shared sites through IP addresses: http://www.seores.com/search/checkdomainfromip.asp
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