Search Engine Optimization Strategy (III): Five major factors that affect the ranking of websites

about how to improve the website traffic, build the core competitiveness of the website. In the previous two sections of the article we initially explained the selection and reorganization of keywords, as well as further analysis of the importance of Web pages and the wording of the detailed discussion. This chapter concludes with a synthesis of the first two sections: analysis of the factors that affect the ranking of the site, and how to improve the core of the site rankings.

First: Content and subject. The actual content of the website is an important strategy for your website optimization, and the content and subject often exist with each other. If you want to site in the search engine rankings in front of the words, then must have the actual content to take care of the subject. and content mainly through the text message to convey, to express the content do not use pictures, flash to replace, because the search engine is not recognized. There is enough content in the website page to provide search engine indexing is an essential element of search engine optimization. So we know a site without content why it is difficult to achieve high rankings, people in search of things always need to find some information rich and comprehensive website. So content rich site rankings, naturally than those who do not have the real content of the site rankings are much higher. So webmaster do optimization to keep in mind, do not forget to update your site, more should be the actual content of the update. Whether it is for the search engine, or the user is to want to see more and more full of things with new ideas.

Second: keyword density. There are countless words on a page, so how do search engines judge keywords? or how the search engine can tell which is the keyword that describes your site. For these, search engines will count the characters of your entire page, and those frequently appearing phrases or phrases are defined as keyword pages. The number of key words and the number of words on the page is called keyword density, which is to do one of the important factors in search engine optimization. In order to get a good ranking you have to optimize the keywords must appear in the page many times to highlight the keyword to optimize, or in the search engine recognized the scope of the emphasis. General keyword optimization between 2% to 8% repeatedly stressed that too much density will be considered cheating.

Third: The location of the keyword placement. Highlighting keywords is to attract the attention of search engines, so we want to place the key keywords in a valuable page position. Search engine will focus on this part of the page, which is more important than other pages, so this is the "Highlight keyword"

1, title and meta tags. In the previous chapter we mentioned that title is the most important label in Web page optimization. So the key words placed in title are also significant. If the title tag can appear to optimize the keyword, the ranking of the site is undoubtedly a great advantage.

2, the text of the super chain. Hyperlinks can be linked to the site or the content of the page, text and description can bring you the weight of the site keyword increase.

3, the top of the page. The top of the page, the beginning of each paragraph is very important, so in this position to be as far as possible to indicate the keywords to be indicated.

Four: Click on the amount of browsing. Can be said to affect the search engine ranking another factor. The number of clicks we say here refers to the number of clicks that are displayed in the search engine. The results will be counted by search engines, and the pages that are often clicked are ranked higher. However, it is noteworthy that the same IP situation do not constantly repeat to click, otherwise it will be regarded as cheating.

V: Link popularity. Plainly is the site's external links, the general search engine that the more external links the more the relative importance of the site is also higher. But not all of the external chain to the weight is the same, in the relatively high weight of the site to do more often than some of the weight of the general site. The text of the link must include the keyword of the website, this is also advantageous to the keyword rank exaltation. So how do we improve the link popularity of our website:

1, do a high-quality website, even if you are not a cattle stock but a potential shares will have someone else's site is willing to take the initiative to find you to do outside the chain.

2, looking for the same type of site to link, under the circumstances of the other if not the weight of more than you will exchange with you.

3, advertise on the valuable website, or submit your own website in some catalogues.

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Search Engine Optimization Strategy (II): The importance and writing of Web tags

Search Engine Optimization Strategy (i): the selection and reorganization of key words