Search Engine Optimization Technology Tutorial Complete Edition Sixth chapter Walk on the Wire rope SEO cheat

Part VI: Walking on the wire of the Search engine optimization cheat
Because the technical search engine in the website ranking process completely by the Spider program automatically completes, did not have the artificial participation, this for those who uses the trick spider procedure to the ranking principle to provide the success possibility. Therefore, in the development of the SEO process, has been accompanied by the discussion on the methods of cheating, the industry has become a topic of concern.
　
SEO cheat means
Do SEO must understand the basic means of cheating, the purpose is to avoid inadvertently using the relevant means to be punished. Here are some common ways to be seen as cheating:

1, keyword stack:
In order to increase the frequency of the keyword, intentionally in the Web page code, such as meta, title, comments, picture alt and URL address and other places to repeat the behavior of a keyword (stuffing).
　

2, False keywords:
By setting up keywords that are not relevant to the content of your site in meta, such as setting up hot keywords in title, you can mislead users into the site. The same situation also includes links between the keyword and the actual content of the situation.
　

3, Invisible text/link:
In order to increase the frequency of the keyword, deliberately put a paragraph in the web page with the same background color, contains a dense keyword text. Visitors can't see, but search engines can find them. Similar methods include ultra small text, text hidden layer and other means. Invisible links are added to the target Optimization page on other pages based on the invisible text.
　

4, redirect (re-direct):
Use Refresh tags (Meta refresh), CGI programs, Java, JavaScript, or other techniques to quickly and automatically jump to another page when a user enters the page. Redirects enable search engines and users to access different pages.
　

5, the page of the substitution:
Also known as "Decoy Behavior" (Bait-&-switch), is the act of replacing a Web page with another content unrelated to the successful registration of a webpage and getting a better ranking.
　

6, copy the site or content:
Spoofing a search engine for multiple indexes on the same site or on the same page by copying an entire Web site or part of its content and assigning it to different domain names and servers. The mirror image site (Mirror Sites) is typical of this.
　

7, Bridge page/Door page (bridge/doorway/portal/entry):
Specifically create an optimized page for a keyword that links to or redirects to the target page. Sometimes it's a similar way to create static portals for dynamic pages or to create different pages for different keywords. But unlike the bridge page is, the former is the actual content of the site to build, is what the visitors need, and the bridge page itself has no actual content, only for search engines to make a bunch of keywords filled with the link.