Search engine strategy for the new Millennium (International article)

Search engine strategy for the new Millennium (International article)
(Translator note: The website to achieve profit target, only by eyeball is not enough, in addition to reducing the operating costs of the site, sales of products to increase sales revenue, the site to provide free service is also gradually changed to pay services, the search engine fees will be related to each need to register the site. This paper introduces the charging status of several search engine websites in USA, and puts forward some corresponding countermeasures. ）

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In 1997-1999 years, search engine registration and ranking is the most important part of some small website promotion strategy, getting good rankings in search results almost means the success of network marketing. However, with the advent of the new millennium, especially the 21st century, the content and manner of the search engine strategy have changed a lot.
As internet companies pursue their profits, many important search engines have changed the way they simply attract attention and offer free registrations, which is clearly not a good thing for websites that don't have a stable network marketing budget. Some search engines encourage users to pay as much as $199 trillion, the promise is to audit your website (for example, Yahoo is necessary), please note the meaning of the term "audit", only to review your site, that is, only to be added to the site directory may not guarantee the success of the registration.
Search engine sites claim that this is done to prevent spam registration, so that the return of the search results and the user needs of the information has a higher correlation, if it can do this, I think it should and is worthwhile. A few years ago in order to get a good search engine rankings, some marketers (webmasters) take a lot of deceptive search engine methods, the most common is to set up a Web page, the top of a large number of keywords, or even a lot of content does not relate to the site, so that the search engine had to crawl in a lot of junk information, The results are very different from what the user actually wants.
But in fact, it's not hard to imagine the motives of these companies are not simply to improve the quality of search, but in order to make money, a company in order to make money is understandable, just feel, even if the page is carefully designed, but because it can not be included in the search engine free of charge, it seems that the slogan with the company propaganda is very different
Regardless of these questions, let's take a look at the current number of search engine site charges.
(1) looksmar.com
At the end of 1999, Looksmar first put forward and really promote the concept of "ensure Web site review", they ensure that the two working days after the charges will be included in the site to notify users of the results, and will be MSN, Excite, AltaVista, Iwon and other sites to provide search results. If your site is not included, they will notify you and explain why they were rejected and return the 200 dollars they paid.