Search Entertainment Network Chen Yong: Toll Music website is not workable in China

"Currently in China, toll music websites are absolutely unworkable." "August 1, 2007, in and Silicon Valley power reporter on the download class of the business model of the Web site, search Entertainment Network founder and general manager Chen Yong such evaluation way."

In Chen Yong's mind, whether it is the Patriot Music network or Yao Ming's investment in the Whale Music network, these genuine music fees download sites are unsuccessful. The reason is simple, "when users can easily use the search engine and other tools to download to free content, take the road toll site will not be feasible." Chen Yong said, don't say China, is in the Internet development more mature in the United States, the model of fee download is not successful.

With this in mind, Chen Yong in the business model design for the search and entertainment network that he created to provide content downloads for digital devices, and did not consider the road of content charging.

According to Chen Yong Introduction, search Entertainment network mainly has three kinds of business model, one is from the manufacturer's advertising revenue; the second is the shopping platform--search entertainment network to create a consumer platform, known as Search Entertainment Mall, digital manufacturers can come to this platform to stay, sell their products, and then search entertainment and manufacturers into; In addition, as content providers, Search entertainment will also be in the content and manufacturers to cooperate, will be obtained from the publisher of the genuine copyright content to cooperate with manufacturers, including digital products built-in.

"In fact, there are a lot of business models that can be tapped back." "Although not yet profitable, for the future Chen Yong is still full of confidence." He said that although the search entertainment network in July just formed a sales team to carry out commercial operations, but if the operation is normal, the end of the year will be able to achieve break-even.