Search Racing: Baidu Google winner

Wireless Search engine Business Happy enclosure enthusiasm can not be stopped, according to the latest data of the Ministry of Information, Chinese mobile phone users have reached 660 million, the number is currently twice times the number of domestic netizens. This also means who can preempt the Chinese handset user's display, who occupies a twice times the internet market, a big cake.

Baidu yesterday to confirm with Shanghai Unicom to launch strategic cooperation.

Previously, Google has renewed its contract with China Mobile, the official entry of the Baidu, marking the two major search giants in the field of Internet competition will advance to 3G.

Because there has been news that Baidu will be announced on May 17, its wireless search full partners, because this day is also unicom 3G nationwide trial Business day, the industry generally believe that China Unicom may become Baidu's wireless search exclusive partner.

　　Baidu: Using local advantages alliances

The alliance between Baidu and China Unicom has an inkling--at the end of April, China Unicom launched a high-profile external search brand "Wo" and demonstrated the five 3G applications, while leaving a clear mark of Baidu's wireless search service is one of them.

Baidu's deployment of wireless search is: Mainstream search applications (Web pages, news, pictures, etc.) and some community services (stick, know, space, etc.) implanted mobile network, at the same time, through Baidu access to mobile internet generated by the flow of optimization. According to the introduction of Baidu CTO Li Yinan, Baidu can save 90% of the flow of resources for users, which will also visit the Internet to increase the speed of 10 times times ~40 times; At the same time, Li Yinan said Baidu to the Aladdin platform as the representative of the next generation of search technology to the wireless search field, has been quite fruitful

In addition to these technical deployments, Baidu has also launched a high-profile collaboration with mobile operators, mobile terminals, multiple browsers and operating systems.

At the beginning of May, Baidu has been with Samsung, Lenovo, Tianyu Three mobile phone manufacturers, as well as chip manufacturers MediaTek Strategic partners, its wireless search services in all directions into the partner's mobile phone and platform. None of these are denied by Baidu.

These Baidu wireless search strategy is called "alliances" by the industry: with mobile operators to pave the road, access to customized machine resources; Samsung for foreign high-end brands, Lenovo and Tianyu is now occupy a higher market share of domestic brands, this brand machine strategy, and MediaTek cooperation, but also to enter the huge Shanzhai market.

　Google: Early layout 3G intended to be a comeback

Baidu's biggest competitor in China, Google, although currently behind rivals in the Internet, but still high hopes for the 3G, hope a comeback.

Google, the Internet search engine provider, has been involved in the Wireless search field since 2002, initially in the U.S. market. January 2007, Google and China Mobile reached an agreement to become the "mobile Dream Network," the exclusive search service provider, announced the official entry into China's wireless search market hinterland. In May, Google announced that its mobile search had covered 70% of China Mobile's users and began to provide mobile search technology for portals such as Sina. On the other hand, the advantages of preemptive layout is also revealed, Google trained users of the use of inertia, but also gradually built into barriers to entry. Data from the market consultancy, Eric, predicts that Chinese mobile search users will reach 127 million in 2008 and continue to grow at a high rate, and that wireless search users could break to 220 million by 2010.

According to the latest data from the Ministry of Information, China's mobile phone users have reached 660 million, the number is currently twice times the number of Internet users. This also means who can preempt the Chinese handset user's display, who occupies a twice times the internet market, a big cake.

　　2009 China high-end 3C product selection

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