Secrets: How do ad interception software make money?

Secrets: How do ad interception software make money?

There is no free lunch in life. Similarly, interception software is not free, that is, blocking advertisements can also make money, how does the interception software make money to ensure that users have a clean online experience?

Ad Blocking

In the near future, Adbolck Plus has promised users a more transparent background use and revealed how they can gain benefits without affecting users.

 

It turns out that license is the key to the benefits of popular ad interception software from acceptable advertisements. When connected to the Internet, it allows pop-up advertisements in the white list. Ad interception software does not ensure that users have a completely ad-free experience, because some large companies want users to see their ads, so that they will make a lot of money, and the larger companies demand more, their benefits to ad blocker are even greater.
Ad interception is becoming more and more popular. About 2 million users use it every month. Ad blocking uses apps or extensions to intercept many webpages with advertisements, including pop-up advertisements, stimulating advertisements, and animated advertisements.
Although users may enjoy a cleaner and cleaner user experience, both the advertising network and publishers choose to ignore this, this is because eye-catching advertisements are an important revenue for open-source websites and free online services to continue to survive.

Adblock Plus's acceptable advertising model

Adblock Plus, Senior Manager of global partners, Job Plas, wrote in his blog on Wednesday that the company will continue to work on open-source projects that increase user transparency because the company started with this project.

Although the implementation of the confidentiality agreement (NDA) prevents this situation from happening in different types, Adblock Plus still hopes to reduce the criticism and damage caused by NDAs by demonstrating how to profit.
Adblock Plus's acceptable ad feature is designed to provide a "common platform" for users and those online users who rely on advertising revenues to provide free content ". The plan allows some advertisements to become the fish of the Internet, as long as these advertising companies pay a certain license fee.
Acceptable advertising schemes require that advertisements are non-dynamic and cannot block users from reading and Moving screens. In addition, advertisements need to be marked so that users will not consider advertisements as part of the original webpage.
The company said, "No applicant will be treated differently, and no merchant can spend money to enter the White List. Before an advertisement is eligible to be 'accept', all the ads will be treated equally and filtered in the same way. "

Method of Making money in an acceptable advertising model

Adblock Plus is mainly used to make money through acceptable advertising projects. According to the company, some users donate to them, but most of them come from the White List advertisement licensing model. If the company earned more than $10 million through an acceptable advertising project in the next month, the company will maintain the customer's Adblock Plus.

"We usually charge 30% of the advertising revenue in the White List as license fees," Adblock says. "

However, 90% of White List licenses are granted to small companies that provide free services, and their advertising revenue has not yet reached this level.

Xiao Bian says

Online Advertising has two sides. On the one hand, the benefits brought by advertising can ensure that some small websites that provide free services or open-source services can survive. On the other hand, users will hate it very much, because advertisements block ongoing activities, unless users continue to donate for free services. It takes a long time to discuss and solve the problem of online advertising.