Seeking elder brother: app Promotion is the most effective self-promotion

"to seek the elder brother every day an original, 152th article "

On the market now, all kinds of apps have covered all the areas you can think of, and the hills have been accounted for almost, online

The idea is that the layout has been completed. If you want to plug in a taping now, you have to look at your real skills, because it is difficult for the latter to occupy the market of the first priority. Why is it? Because users are accustomed to the use of such apps already have a measure, if your app in the ease and aesthetics can not go beyond the previous few apps, you can hardly do things. Thus, you must not only in the product can not lose in the opponent, and should in some respects still have far to win them, has own special advantage. From here we can see that in addition to the product, the promotion of the app is even more important.

Because many people ask me about the app problem, especially how to promote, so with my experience to judge, this problem is a lot of enterprises will face. As long as you do the app, will face countless enemies, you how to promote your app, this is the most deadly problem. Business or personal, app's dead and alive sometimes with how much money you spend does not matter much. A few days ago I was told that their company's app, spent hundreds of thousands of to do Baidu promotion, I see this app in the 360 market download, less than 10,000, and this app has been out for two years. The previous kind of PC website to buy traffic to promote the way it won't work, but these web technology came to the cattle, the old thought mobile can play so, it is very sad. I graduated from the mobile Internet related work, I actually rarely use Baidu to search for things, feel not good, find the answer with your PC search is not the same, the results are not satisfactory. And now you look at the mobile side of these users, how many people use Baidu, I mean the use of Baidu frequency has become less, we are playing, play their own interest in the app.

The most important thing to promote is to find your precise user, which is the initial user to look for when the app first comes out, that is, the angel user. Because these users are tolerant of your app, they are able to give your app an improved opinion that they are not the general public behind the chasm. So to find them is the most important, but this need to be related to your app location, you can not say that your app is targeting the user is a car users, and you go to Baidu Liyi bar to find someone? But what about finding a user? Of course, we have to establish contact with them. This is the beginning of the time, the app needs to do is to build a feedback loop. With the initial user, after the hardcore, how to do? Of course, is to create a word of mouth, you do not want to make money, put ads, these things will make the initial user disgusted, you spend more money in the app than your advertising revenue. Another is that you are in the market app will be a variety of first-tasting users, they see this will say you very much. It is important to raise the initial user.

Next, play a role is not you spend money to promote, can say is, the most effective certainly not money promotion, is what? App self-promotion, this concept was created by me. What is app self-promotion? is to use the features of the app itself, to design features, so that ordinary users to share your app. For example, the application of the promotion inside the task of promotion, what does it mean? Of course is to let users do a task (may be to share), you can get points or what, the user's rights to improve up. For example, beauty 美图秀秀, there are some features that you need to share it with a friend circle to use, this is a task. What's more? For example, the app self-promotion incentive promotion, what does it mean? Reward is certainly a gift, not everyone will have, you also need some conditions to get rewards. or content self-promotion, users automatically share content to a variety of platforms, to achieve the purpose of automatic promotion.

Seek brother, Viyi88,app since the promotion of the first person, the founder of the Day Regiment, Qin Wang club members. Proficient in app products, technology, operations promotion, personal app download million, guide too many CEOs, programmers start a business, and the effect is significant. Vjiazhi or search for "micro-value Net"

Seeking elder brother: app Promotion is the most effective self-promotion