Selection and signal-to-noise ratio of content placement areas in Web pages

Web page Production WEBJX article introduction: the impact and relationship of content placement in website design.

Flickr discovery

Signal-to-noise ratio (SNR) refers to the ratio of useful information to useless information. If the information can be effectively filtered, signal-to-noise ratio (or even very high), then the explosion is not only bad, but also will greatly expand our horizons, improve the depth of life.

At the same time, we are increasingly inclined to a completely personalized, while doing a good job of privacy protection of the integrated platform. It is the nature of the people, which is doomed to "personalized" can not only stay in the category of "customization", but also should include "exploration."

The state of the social network

Social networking Services

three-tier service

The online community, after years of precipitation, currently has the following three levels of service:

- Content Services based on the content of the acquisition and selection, to form a circle, achieve value, to reach a sympathetic chord.

- location Service to sign in and share instant geographic information via mobile Internet.

- Relational Services build and enhance interpersonal relationships through the Internet.

Service Characteristics

It is obvious that all three have incomparable representativeness. But as you can see, they have the following characteristics:

- Isolate each other I like photography, but I do not know the weekend in the Friends (relationship) house next to the park (location) has a photographic group (content) of the party.

- closely linked classmate (relationship) in Wuhan Square (location) saw a good men's trousers, posted to micro-blog (content), is Wuguang eat I also want to go to see.

- their contradictory neighbors in watercress (content) on the launch of the same city activities (location) to participate in the initial discussion of PHP language, not in the same city I kind of sharing out, the results of everyone online classmate (relationship) complained that I "brush screen."

Multidimensional Analysis

A lot of information, there is a natural filtration problem. But I think that with its filtering, it is better to directly display relevant information. As time goes on, the information is bound to swell, and it should be cut off without hesitation and with only the most relevant information.

Watercress has a variety of interesting groups, sitting in countless after the face of a large number of posts, the head is big. So why not pick out the most relevant and hottest? For example, attach a "evening Featured Topic (5)". Even if you look at the home page, do not intend to further browse, see the topic of love, it can not stop you full of curious hands.

Tag Analysis

The analysis of the tag of Sina Weibo

After the user personally extracted "personalized tag" is worthy of the most analytical value of the data. But at present Sina Weibo "interested person" recommendation obviously only did the first step, did not have in the dispatch quantity, the fan quantity, the celebrity or not, the original proportion carries on the correlation matching.

keyword Analysis

One is the analysis of context (semantics, environment). The best example of this is Google keyword ads, which are everywhere, and the accuracy is increasing. In the past, often in the foreign language site to see Chinese is always excited, but it is Google ads.

The other is the word frequency analysis, based on the user's content does not worry about no words. Then, combine news hot spot to catch them, carry on the word frequency statistic, nature can analyze the taste that the user speaks. There is no doubt that the stink is always congenial.

Keyword analysis relies on the processing of natural languages and is a powerful booster beyond tag analysis.

Group Analysis

The Internet is virtual, but each of us is independent. We face different groups of people with different faces, a strengthened identity, and secondly to avoid embarrassment. Each of our faces is true, but it is obviously not appropriate to share them with different people.

The group of Sina microblog

Grouping your contacts not only has the effect of filtering chatter, but it can also show different roles in three dimensions.

Degree of interaction analysis

The interacting person must be more intimate than others, and the new things about you he or she naturally want to be the first person of taste.

Forwarding Analysis

Everyone online is almost all about sharing, because we want to know about their own information, and Weibo forwarding power is strong, because of the love of content. From this point of view, the forwarding of the people, events and bloggers can become the analysis object.

The new version of Watercress adopted the group, and the abolition of the "book Audio-visual" classification, it is so.

Time Line Analysis

Like the "magic sort" in Google Reader, the time line of the density is integrated into a uniform storyline. In this way, in the case of limited time, you will not miss the latest friends news. This approach is not appropriate for the news media.

other meta-data analysis

Search and ask for recommendations

Share platform information as much as possible. For example, I in the QQ space of the personal data mentioned "badminton", in search and ask, recommended I subscribe to this entry.

Necessary preparation

After multidimensional analysis, has collected as far as possible the user's idea and the taste, next, prepares the work.

Reverse Analysis

Ignoring list of Renren

Filter for redundant information by actively marking "dislike". The types of information include:

- Someone does not want the person to appear on the timeline for a reason.

- Something For example, boys are not interested in "cosmetics," shielding such messages.

- topics such as, "360 vs Tencent" no interest, shielding.

-for example, a "non-original" without love, shielding.

On a large number of neighbors feedback, watercress radio "garbage cans" is a good case.

Privacy Protection

Taking Tencent Weibo as an example

Moonlight Blog Interpretation said, QQ 78% of the users of the heart is to refuse two-way attention, or 78%, people do not want two-way attention. From the conclusion, although Tencent has an invincible user base, he can make each QQ number is a microblogging user, but Tencent itself covering the mutual relationship will become the user's psychological obstacles. In excess of 3/4, there was concern.

It seems that monopolies and bundling may not be a good thing for a niche market, if the burden of privacy is not thrown away.

Take Facebook as an example

Facebook's group function

As the number of Facebook users ' friends has increased exponentially, identity roles have been haunting users. In the face of this, Facebook has improved its "group" function by selectively sharing information with friends. So, if you ask for a "sick leave" to go out on a date, your superiors don't know (well, that's not a good example).

The privacy protection of the group itself has also been perfected, including the three modes of openness, closure and concealment, as detailed in the end of document reference 7.

Selective opening

For geographical information, for different relationships, different scenes provide the same precision of location. Domestically, the largest units are provinces, followed by cities, districts and streets. Any large check-in information is redundant for receiving recipients. For example, the John of Wuhan and Chang Li Four of Hangzhou are old friends, any check-in between them has no specific meaning, only when a party to the other city guest, can reflect the value. Unfortunately, the location service is still indiscriminate and spares no effort to disseminate geographical information everywhere, and I personally do not resent it.

Confusing privacy settings in live

Of course, in terms of privacy protection accuracy, as the "All the way Truth" said, can not put the option to the user, as far as possible not to increase trouble.

Cross-service exploration

Explore Mode

There are already some explorations, such as Google Reader, Flickr, Renren and so on. Unfortunately, the content of their exploration is limited to specific services: Content exploration content, relationship exploration relationship. Watercress with the city lit the "exploration" of the light, content and location services can be combined to explore a more interesting model.

"The higher the one-way attention platform, the lower the social attributes, and the higher the two-way attention, the higher the social attributes," the law and location relationship may be just right for cross service exploration.

There is always a lot of friends, and people's social activities are often confined to the often-living cities. At the same time, friends who pay attention to each other tend to be more intimate. Therefore, in the same city, the mutual concern of the Friends online under the line of interaction should be more frequent, become a traditional social "friends" (not just netizens) more likely. A specific "Magic buddy list" can be obtained by referring to the interactive entries mentioned in the Multidimensional analysis.

To the Magic list, through the location of the content and friends linked to explore the content will be very rich.

Watercress Guess

"Explore" can be grouped or a single page (such as watercress guessing) the formation of the presentation, the same, be sure to keep it simple. The purpose should be not to ask for quantity, only you like.

Business Value

All advertising is valuable, because every choice is valuable, and only irrelevant, useless, and inferior advertisements are objectionable. When we are shopping in the street, we are most pleased to see the advertisement (especially the discount advertisement). When our ambitions are not ambitious, in addition to politics, we can also chat about various brands.

According to a survey conducted by ROI Research on Twitter users this April, 33% of users talk about branding at least once a week. At the same time, network marketing, especially micro-blog marketing is also being strengthened, these can reflect the value of advertising (brand).

They say they are good, others do not believe or even disdain, the Navy is more and more easy to find and disgusting. The most loyal promoters of the brand are always the customers themselves, and the most trusted sales people are friends and relatives. Accordingly, the marketing staff can collect the good feedback that already has the customer, interrupt to explore the mode to come.

For example, I think the plaid sweater has a very stylish (content). In the exploratory mode, friends in the community, or even my friends, are offering a discount on the woolen sweaters at the physical store near my workplace, and the quality is good. Since the information itself is true (from customer feedback), the source of information I received is reliable (who do not believe in a friend?) , this information also fits my needs. In this way, I have a relatively high probability of buying.

The entity store and service provider How to divide, my friend can enjoy how the benefit, then wait for the concrete exquisite.

Resources

1 minijuly "Social network: Relationship or content" http://www.minijuly.com/?p=884

2 Fan Yi, "information service in lbs" http://lukefan.com/?p=271

March Light Blog "Talk about Sina Weibo, Tencent micro-blog, Baidu said it" http://www.williamlong.info/archives/2337.html

4 "Successful Marketing" magazine October Edition 4Food Hamburg: You custom, you promote "http://www.marketing-life.cn/?p=3273

5 Royaland The 10 major points of social network design (case) http://hi.baidu.com/royaland/blog/item/8c33540ab5a08e1094ca6b62.html

6 Zhang Wuxian love beautiful micro bo Http://t.sina.com.cn/1809845301/zF0t1varba

7 Facebook official website Help Center "group" entry http://www.facebook.com/help/?page=1193