Selection of website keywords and SEO

1: search for and confirm your keywords.

Why should we take searching and determining keywords as the first step? It is very simple, just like you have a good product and you cannot find it. The website is your product, and the keyword is to find your way.

The selection of keywords is as follows.

(1): keywords should be valuable. For example, if you have seen a website with a mobile phone subject for free download, the address is. The word "mobile phone" is a very popular keyword, but you have never thought about the value of this word. I think you will say, I will sit on this word, and I will certainly have some traffic or transaction amount, but you have to think about it before the fight, is there a large number of customers or people who access the information? Why don't you abandon the word "mobile phone" and choose more accurate keywords, such as Samsung mobile phone or model, Sony Ericsson T715 and so on .. the keyword cannot be too broad, that is, do not select a general keyword.

(2) the keyword cannot go through "cold", and the keyword "cold" is much easier to get a good ranking, but the number of users introduced will be small; do not use the company name as the main keyword. Almost no one searches for your company name. Even if you have a certain brand awareness, SEO aims to turn people who do not know the company or product into customers.

(3): keyword selection method: Search for the main keywords in Baidu, google, and other search engines. After searching, there is a related search at the bottom of the page, you can select keywords based on this.

2: Intra-site and off-site optimization

I once saw an article like this on a website, which says, "the content is king, the outer chain is king, the inner chain is Princess, the code is general, and the keyword is prime minister, the structure is City, updated as Prince ".

From this sentence, we can see the main characteristics of the station and the importance of the outside site.

3: content of the article

In the above paragraph, there is a text such as "update as Prince". You can count on a good Prince only when you do what a prince should do, in a country where the Prince does not want to pay state affairs every day, he wants to play. What will the emperor call you after something goes wrong? Will ministers trust you?