Self-summary as an Android app developer

Whenever approaching the end of the year, the most painful job is undoubtedly to write the annual summary, write a summary of the same time can not help but sigh that it was not easy. Suddenly think of this year is also their own development of the first year of Android app, so feel should give their app to a year-end summary.

First, the development aspect
Strictly speaking, I only have 8 months of Android development age, also live hard to force the Android developer's life: After the completion of the company's mission to go home to continue to coding, with about 2 months of fragmentation time to complete their first app.
The first app is a very loving note-taking tool, but not as impressive as Evernote, but closer to my own life. Unfortunately, the user is not close to my life, so this app soon died. In the company, there is a special product manager to assist us in the development of products, for individual developers, but also a part-time product manager.
The first failure did not let me give up, I spent 3 months in my spare time to develop a joke collection app, the idea has always existed, because I can always find the most interesting jokes on the internet. This app has been welcomed by many users, the market is basically praise, let me be more determined to do this app is 2011 years of goal.
A lot of jokes on the market set up the app, which means I have a lot of competitors, I can get a seat is rather difficult.

Summarize important experiences:
1. Content is king. For individual developers, apps that don't have content are hard to survive, and the game also belongs to content.
2. Focus on a good app.
3. Learn to give up properly, otherwise you will waste a lot of energy.

Second, the user aspect
How to get users? There is only one way: promotion!
After 3 months of promotion, there are now basically 600 new users every day. Since the end of the work more, 2 months ago the app stopped updating version, only to maintain the jokes content updates. I'm still very happy with the number of new users at this level.

Start the number of users I am more concerned about, for a joke content of the app, the use of time is certainly not the length of the reading tool, the basic is used in the fragmentation of time. My app best reflects user activity is necessarily the number of start-up users, currently on average more than 4000 of the old active users make me satisfied.

The most exciting thing about users is that all the app user data metrics are in the top 20% of all apps and similar apps, which means my app is a bit of a good one. But after careful study of the average data of similar applications and the average data of all applications, I found that my app was a long way from success.

The above data from www.umeng.com

Summarize important experiences:
1. Data analysis is important, and taking time to research data is beneficial to app development and promotion.
2. Promotion must focus on push, forum post format to be beautiful.

Third, income aspects

Individual developers rely on advertising revenue, my app started with banner ads, and then replaced with banner ads (partial) + the form of wall ads. Because of data statistics and other reasons, now the advertising platform is stipulated in the application can not embed multiple platforms of the integration wall.
Just beginning old users are accustomed to free +banner ads app, but new users will be compared to accept points wall ads, so I started to persuade old users to use points to banner ads. Until then, almost all users are accustomed to using the point wall ads, my advertising revenue can be maintained at 200 yuan/day, of which more than 80% from the integration wall.

The above data from www.youmi.net

Although there is no recent update, but the revenue of the point wall advertising has not declined, I think it is my points set more reasonable, so that users continue to spend points.
160 yuan a day income/4,000 start-up users, that is, each user brought me 0.04 yuan, I think each user brings 0.5 yuan will be a very good number. As long as you can make better use of the integration wall AD, from 0.04 to 0.5 maybe it really is, I'm looking forward to it.

Another fact that many developers have already known, whether it is a personal developer or enterprise-level developers, hard-to-develop applications are likely to be used by criminals, once the development of the market app is cottage, cracked, two times packaging, want to make money estimated very mysterious ... Here, firmly accused of resisting the packing party, of course, the individual's ability is limited after all, to deal with the hateful packaging party or recommend the use of some security platform, such as love encryption, a person to a bunch of people or a bunch of people to a bunch of people? It depends on how you choose!

Learning tutorials and Development materials:
Android Development design needs to use almost all platforms ...


If you feel that free Android e-learning is not fun, you can spend money to buy paper textbooks, the tutorial is not much, is fine.
You can pay to buy one or two classic paper-based Android books, this look closely or collection, other to see the free electronic version of the Android textbook is good, it is recommended not to spend too much money.

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Self-summary as an Android app developer