Seo = User Experience + spider experience

Source: Internet
Author: User

Seo = User Experience + spider experience.

SEO/SEM theorem: SEO/SEM = ue + Se;

Glossary:
Search engine optimization (SEO): follows the search engine's search principle and rationally plans and deploys the website structure, webpage text language, and inter-site interaction diplomacy, to improve the search performance of the website in the search engine, and thus increase the possibility of customers discovering and visiting the website. Search engine optimization is also a scientific concept and methodology. It develops along with the development of search engines and also promotes the development of search engines. Here we simply regard SEO as improving the ranking of websites and increasing website traffic.

Search engine marketing (SEM): a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for network marketing and promotion. SEM is the most cost-effective, with the minimum investment, the largest access volume from search engines, and business value. The SEM does not include bidding rankings, purchase keyword advertisements, and other payment methods.

User Experience (UE): It is a kind of subjective psychological experience established when a user uses a product (service. In the early software design process, the user experience mainly came from the interaction between users and human-machine interfaces. The popular design process focuses on user-centered. What is the goal of user experience design? The most important thing is to make the product useful, which refers to the user's needs, followed by ease of use. Specifically, when SEO is optimized for a website, a good user experience means that the user can easily find the desired information on the website, and there are no obstacles that affect the user's browsing information, such as a pop-up window, advertisement and other useless information.

Seo experience (SE): a search engine algorithm that evaluates websites and ranks websites well. How does an algorithm evaluate a website? A large number of high-quality external links, original articles, high-frequency updates, good website structure algorithms, user experience, and other algorithms matching the evaluation of the website.

Proof:

How does the user experience improve Seo rankings? First, a good user experience can improve the PV value product conversion rate of the website. The most important thing is to turn the traffic into a user, and the user's accumulated traffic increases over time.

Assume that two websites A and B have the same parameters except the traffic.
If the traffic of A is greater than that of B, the weight and ranking of A is better than that of B.
That is, websites with good user experience have good weights and rankings.

 

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